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WHAT IS GEMOLOGUE?GEMOLOGUE is an award-winning, multi-cultural online platform for fine, fashion and antique jewellery established by Liza Urla in 2009. GEMOLOGUE is targeted towards readers in the UK, US, Brazil and Russia. It is written in four languages: English, Russian, Chinese and Portuguese.
GEMOLOGUE’s mission is to promote and educate about jewellery online in a fresh and original fashion to create desire and to inspire our followers in a fashion and travel context.
Liza Urla, the founder of GEMOLOGUE, is a London-based and NYC-educated gemologist, who has travelled to and lived in many countries throughout her career. She is a born trend-spotter, both in jewellery and fashion, with a natural eye for photography. Liza picks jewellery according to her personal eclectic style.
Liza seeks to create high quality online content for jewellery brands she works with, complemented by creative styling, and to share her authentic first- hand experiences with GEMOLOGUE followers.
GEMOLOGUE is in the Top 5 jewellery blogs. In April 2015, GEMOLOGUE won Best Blog in Fashion Category at UK Blog Awards 2015. Since August 2013, Liza Urla has collaborated with over 200 jewellery brands and has developed a strong social media presence.
GEMOLOGUE is a much deeper personal experience than regular press releases or magazine articles about jewellery, therefore making the content more relatable to our followers. Liza takes her followers along on her visits to various jewellers, selecting pieces that catch her eye and sharing her thoughts on the collections. At the end of each post there is an option for her readers to arrange a private viewing.
PRESS
CHANEL EDITORIAL COLLABORATION
BIOGRAPHYLiza Urla is a jewellery writer, model, stylist and creative muse, known for her exquisite taste and fashion flair paired with European attitude and Asian upbringing. Liza devoted her time to the things that inspire her, living and travelling all over the world, consulting in jewellery industry, and art directing editorials.
With her in-depth knowledge, reinforced by a gemology degree, and many years of experience, Liza has established herself as a jewellery influencer famous for her show-stopping jewellery looks. Her jewellery influence has been acknowledged by Financial Times, Vogue and Harper’s Bazaar.
Have you ever heard of #JEWELLERYFACE? At London Fashion Week, Liza’s Jewellery Face look, when her face was completely covered with pearls, went viral around the world. Her exquisite pearl face was truly arresting and has deeply embedded itself into many people’s memories. Liza’s #JEWELLERYFACE look perfectly showcased Liza’s unique and stand-out approach to fashion and styling. Her striking look was featured in several publications and Best Dressed lists. Liza’s signature styling has led to various exciting collaborations counting the face of Meira T, exclusive Chanel High Jewellery collaboration andBoodles collection launch.
Liza involves her followers in GEMOLOGUE universe through her #GEMIFY and Be a Jewellery Blogger for the evening campaigns. Her recent #GEMIFY event on London Sloane Square, a concept she developed where people gathered together to sprinkle golden glitter to symbolize a dispersion of kindness, went viral across social media platforms, reaching half a million people. She also engages GEMOLOGUE followers in her “Be a Jewellery Blogger for the Evening”, where one lucky winner gets to play Liza’s part at some important jewellery event.
She found her voice through GEMOLOGUE, stands for a dialogue about gems, where she celebrates fine, costume and vintage jewellery and features her exquisite global discoveries, trendy urban street style, exclusive interviews and rare jewellery reviews. Discovering stunning jewels is the raison d’etre of GEMOLOGUE which is in Top 5 Jewellery Blogs in the world. In 2015, GEMOLOGUE
won Best Blog in Fashion Category at UK Blog Awards 2015.
EXPERIENCE+STREET STYLE
WITH CHANEL IN PARIS
GEMOLOGUE was invited by CHANEL to Paris to learn about the brand’s identity and culture. Over the two days, Liza immersed herself in the glamorous world of CHANEL. she viewed and tried on their High Jewellery collection as well as visiting Coco Chanel’s apartment.
Discover more: http://gemologue.com/category/designers/chanel/
WITH H. STERN IN RIO http://gemologue.com/category/designers/h-stern/
WITH AZZA FINE JEWELLERY IN BAHRAIN http://gemologue.com/category/designers/azza-fine-jewellery/
WITH PLUKKA IN HONG KONG http://gemologue.com/category/designers/plukka-designers/
JEWELLER OF THE MONTH +GIFT GUIDE + REVIEW
FABERGE
GEMOLOGUE collaborated with FABERGÉ on several features that showcased FABERGÉ’s fine jewellery. FABERGÉ is primarily known for their exquisite jewel-like Easter eggs, however they were looking to put emphasis on their remarkable fine jewellery, contemporary and wearable regardless of the historic and revered name.
Discover more: http://gemologue.com/category/designers/
faberge/
TALK+SOCIAL MEDIA TAKEOVER+COVERAGE
JCK LUXURY
Since Liza is a global jewellery influencer, JCK LUXURY hosted Liza in Las Vegas to help spread the word about the show internationally.
She gave a talk on current jewellery trends, as well as taking over JCK events social media channel and providing coverage on GEMOLOGUE.
As a jewellery influencer, making a statement is something Liza aspires to and the look that she selected for JCK LUXURY was a result of two ideas colliding, where her pearl #JewelleryFace (à la Givenchy) meets the Kokoshnik, a traditional Russian head piece. True to her own nature of merging jewellery with fashion, she was inspired by Manus x Machina: Fashion in an Age of Technology at The Metropolitan Museum of Art.
Discover more: http://gemologue.com/category/fairs/jck/
COUTURE SOCIAL MEDIA TAKEOVERGEMOLOGUE took over the social media of Couture, the most prominent and exclusive jewellery fair in the US, which takes place every year in Las Vegas. Couture was actively promoting this collaboration to all the buyers and jewellery designers via their website and e-mailers.
Couture presents an exquisitely curated collection of more than 200 pre-eminent designers and brands, including both heritage names and emerging designers. The show is attended by more than 4,000 top- tier buyers, including Bergdorf Goodman and Neiman Marcus.
GEMOLOGUE covered three jewellery brands for Couture: Shaun Leane, and Stephen Webster in London; and Lydia Courteille in Paris.
Discover more: http://gemologue.com/category/fairs/couture/
EDITORIAL
CHANEL AT CHISWICK HOUSEGEMOLOGUE recently collaborated with CHANEL Fine Jewellery to put together an editorial shoot superimposing CHANEL’s high jewellery featuring Coco Chanel’s talisman flower against camellias in bloom at Chiswick House. Chanel closed off the Camellia Show at Chiswick House to the public for a day, so that GEMOLOGUE could shoot the jewellery in absolute privacy.
Discover more: http://gemologue.com/category/designers/chanel/
BEST FASHION BLOG AT UK BLOG AWARDS 2015In April GEMOLOGUE by Liza Urla won Best Fashion Blog at the UK Blog Awards 2015. The ceremony took place at The Montcalm in London last Friday, 17th April.
Winning Best Fashion Blog has further cemented GEMOLOGUE’s position as a leader in jewellery trend setting, and has confirmed it as a trustworthy place where our readers can discover the best of what the jewellery world has to offer.
The UK Blog Awards are the only Blog Awards recognising a multitude of industry professional talent across the UK. The UK Blog Awards provide a unique opportunity for individual professionals from their sector and organisations to be recognised for their social media achievements through blogging.
FACE OF THE BRAND+ JEWELLER OF THE MONTH
MEIRA T
Liza Urla was the face of Meira T’s look book and advertising campaign. Meira T is a well-known jewellery brand in the US. Their pieces are sold in over 50 points-of-sale, worldwide.
The campaign shoot took place around Central Park, Fifth Avenue, and downtown. It was featured on UK’s largest indoor advertising screen in Harrods.
Discover more: http://gemologue.com/category/designers/meira-t/
FACE OF THE BRAND
BOODLESAs a jewellery blogger, Liza Urla was hand-picked by Boodles as one of the faces for their new collection, Maze, in September 2014. It was an exclusive, online-only launch. Such an exercise for a fine jeweller was very unusual and innovative, and sparked some great interest amongst jewellery lovers. Prior to their jewellery being available for sale, Boodles had launched a campaign on their website. Along with three other bloggers, Liza was asked to style and interpret some pieces from this collection in her own signature style for GEMOLOGUE and other social media platforms.
Discover more: http://gemologue.com/category/designers/boodles/
JEWELLERY EDITORIAL
Liza Urla art directs and styles fine jewellery editorials with GEM Kreatives, a creative agency that specializes in marketing jewellery brands.
Liza’s philosophy is to create edgy, cutting edge editorials that stand out for their creativity, whilst showcasing the featured jewellery in the most effective and appealing way. Recent editorials include:
Crushed: Jewellery, worth over £3 million, styled in a cutting-edge fashion.
Discover more: http://gemologue.com/category/jewelry-editorial/
EVENT COVERAGEGEMOLOGUE covers a myriad of exciting events in the jewellery world, inclduing boutique openings, parties, dinners and jewellery fairs.
If you would like to invite Liza Urla and her team (professional jewellery photographer and/or videographer) to any of your events worldwide, she will be happy to attend it and feature you on GEMOLOGUE.com and its social media channels
Discover more: http://gemologue.com/category/events/
EVENT COVERAGE + SOCIAL MEDIA TAKEOVERLAPADA
In advance of LAPADA Art and Antiques Fair, Harper’s Bazaar approached GEMOLOGUE to select, style, and photograph antique jewellery pieces that were being sold there.
The aim was to get Harper Bazaar’s readers interested in the pieces and promote sales. For this, GEMOLOGUE published some exciting editorial content on their site.
Discover more: http://gemologue.com/category/fairs/the-lapada-art-antiques-fair/
EVENT COVERAGE
YOKO LONDON x BAFTA
In anticipation of British Academy of Film and Television awards, GEMOLOGUE collaborated with YOKO London, the official jeweler of the BAFTAs. Liza picked out and tried on the jewels that BAFTA nominees and celebrities wore to one of the biggest awards shows of the year.
Discover more: http://gemologue.com/category/designers/yoko-london/
LONDON FASHION WEEK + STREET STYLELiza’s Jewellery Face at London Fashion Week went viral within a matter of hours (#JEWELLERYFACE), immediately standing out among the fashionistas. It perfectly showcased Liza’s unique and stand-out approach to fashion and styling.
Liza was wearing Bernard Delettrez jewellery, and her show-stopping look was featured in several publications and Best Dressed lists, including Elle Italia, Le 21ème and Glamour Magazine.
Discover more: http://gemologue.com/london-fashion-week-ss16/http://gemologue.com/london-fashion-week-brewer-street/
TALKSLiza gives talks at private events, jewellery fairs and
educational establishments.
AN EVENING WITH GEMOLOGUE AT HOLTS ACADEMYLiza Urla was recently invited to speak at Holt Academy’s An Evening With..., a series of talks from some of the most influential people in the jewellery industry such as Stephen Webster and Nadja Swarovski, to share her experiences in the world of jewellery with Holt’s students.
Discover more: http://gemologue.com/video/an-evening-with-holts-academy/
PEARL TALK AT INHORGENTA MUNICH 2016Liza gave a talk about trends in pearl jewellery at the 3rd International Pearl Forum at Inhorgenta Jewellery Show from a blogger/journalist perspective in Munich, Germany. This show brings together leading pearl producers, manufacturers and jewellers to discuss latest trends in pearls.
Discover More: http://gemologue.com/video-categories/talk/
