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+Problem Statement
Finding a safe, inexpensive parking spot close to your
destination in a city can be difficult, especially if the driver is
unfamiliar with the area and it’s parking regulations (hourly
limits, permits, street cleaning, and payment methods). A
mobile application that provided drivers with an opportunity
to book or claim a parking space (on the street or at a
garage), and then provide directions to that location, would
save both time and money for the user. The target user
would be a tech savvy driver who wants to save time and
does not want to spend an arm and a leg for a convenient
parking spot in a city.
+User Group
Likely users would be anyone drives to Boston on a daily , weekly ,monthly or even once a year for a vacation .
Anyone who uses iPhone to navigate and get information about their desired destinations.
It could be students , employees , businessmen, ,residents , visitors or tourists
+Robert’s Goals
Accessibility:
Park close to the destination.
Cost Effective:
Cheap/ free parking space
Pay as per the time consumed
Multiple Payment Options:
Phone, Credit/ Debit cards, Cash
Device to auto pay the parking bills
Add on Convenience:
Ready to pay more if you are closer to the location
Safety:
Avoid Tickets, tow away zones
Scratch free zone
+Robert’s Goals
Discounts:
Coupons for daily visitors
Monthly pass system
Effortless:
Easy method to get parking spot
Improvisation:
Better public transportation
Opportunity:
No resident parking, all parking spaces open for all
Save Time:
Showing vacancy of the spots available
+Usability Testing
Tasks Sahar Chintan John Manuel
Reserve a ParkLive spot
2 2 2 3
Reserve the nearest garage spot
3 3 3 2
Get Remaining parking time information
1 3 3 3
0- Fail1- Completed task but struggled2- Completed task with little struggle3-Succeed with no struggle
+The Final Design
An iOS app for drivers.
Three main menus contains :
- Map & Search
- Parking Spot reservation
- Preferences
+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot
Robert wanted to go shopping in Boylston street with two of his friends at 1 pm . His current location Natick, MA appears on the map home page with parking options nearby.
>
Launching
+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot
He enters his destination . Afterward he will view all the different parking options . He clicks ParkLive to filter the results . He saw the $4 ParkLive spot and clicked it for more details .
>>
Searching
+Context Scenario 1Shopping in Boylston St. – Reserve a ParkLive Spot
He enters the information and confirms , he gets the reservation confirmation pop-up to remind him that the details has been sent by e-mail .
>>
Reserving
+Context Scenario 2Red Sox game – Reserve a Meter Spot
Robert leaves his office in Braintree, MA to go to a Red Sox game . He checks ParkLive app . He finds his current location with parking options nearby . He enters his destination as he already has Museum Rd in his favorites because he likes to avoid the traffic after the game.
>
Choose a Favorite Spot
+Context Scenario 2Red Sox game – Reserve a Meter Spot
He view all the parking options nearby so he filters that by clicking on meter button. As well as specify the radius by 2 miles .
>>
Filtered Search
+Context Scenario 2Red Sox game – Reserve a Meter Spot
Then he clicks the best option , and enters Start time at 2:00 PM and End time among car departure ,which would be detected by GPS and get charged depending on that .Also, reads the alert message . Finally he confirm and gets the reservation confirmation pop-up .
>
Reservation Details
+Context Scenario 3Dinner in Back Bay- Check Remaining time & preferences
Robert is having a dinner in Back Bay area , He is parking in Boylston Garage so he wants to check the remaining time.
>
Reservations Details
+Context Scenario 3Dinner in Back Bay- Check Remaining time & preferences
Robert checks the other preferences options out of curiosity.
> > > > >
+Thought Process
In this project we wanted to create an iOS app that would solve the parking experience of people who drives to Boston in a method to save time and money .
We took a look at parking , car sharing apps and noticed what features that can be enhanced or implemented in the usage of a parking reservation app , we tried to design a user interface that is eligible for the quick on-the-go actions with minimizing the number of pages and steps needed for the fastest results .
What We Learned User Research ( interviewing – analyzing ) , Persona importance for User
Centered Design
The timeline of designing an application process
Usability testing in a neutral reactions to enhance the user experience