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A

Program InformationProgram Information (IR Office)

Program Judgment Exemplary (3) Meets Expectations (2) Below Expectations (1)

Narrative

Program Name: Graphic Design Technology CIP Code: 100399Program Coordinator: Spencer Arrington Program Prefix: GRDDivision: Business & Service Division Chair: Doris Pinkston

B

Award InformationAward Information (Division Secretary) (College Catalog)


Narrative

AATCERSTC

Award Title Credit Hours Semester Contact Hours

Award 1 AAT Graphic Design 76 1,984 Award 2 CER Graphic Design 46 1,072 Award 3 STC Graphic Design 16 416

C

Trenholm State Community College Page 1 / 41

Enrollment InformationEnrollment Information – Unduplicated Headcount/Fall Semester of Review Year (IR/ITOffices) (RGTES)


Narrative

Total Enrollment STC CERT AAT

FA2015 66

Fall Semester Enrollment Trends (Unduplicated) (IR/IT Offices) Fall 2015 Fall 2014 Fall 2013 Fall 2012

New Students 33 23 8 10 Program Enrollment 66 52 40 46 Program Graduates 2 4 3 4

Credit Hours Produced 691.00 466.00 421.00 494.00 Exit Students 5 4 3 4 Student FTE 52 36 33 38

Fall Semester Review Year Enrollment Demographics (IR/IT Offices)

Gender/Status Total Male Female FullTime PartTimeHeadcount 66 39 27 45 21Program % 100% 59% 41% 68% 32%

Race White Black Hispanic Native American Asian Multirace Unknown Other

Headcount 36 28 1 0 1 0 0 0Program % 54.54% 42.24% 1.51% 0% 1.51% 0% 0% 0%

<18 1819 2021 Under 21 2224 2529 3034 3539 4049 5064 65+

12 18 16 12 4 1 0 2 1 0

(SHUHC)


D

Program Performance TrendsProgram Performance Trends (IR/IT Offices) (COE Report)


Narrative

Award 2012 2013 2014 2015 Completion Rate STC 100 N/A N/A N/A Cert N/A N/A N/A N/A AAT 84.20 94.00 100 100Placement Rate STC 100 N/A N/A N/A Cert N/A N/A N/A N/A AAT 93.80 100 100 95.00Licensure Rate STC N/A N/A N/A N/A Cert N/A N/A N/A N/A AAT N/A N/A N/A N/ARetention Rate 61.11% 50% 83.33% 37.50%Fall FTE Students 38 33 36 52

2012 2013 2014 2015Fall FTE Faculty 1 1 1 1 Fall Student/TeacherRatio 38 to 1 33 to 1 36 to 1 52 to 1

Fall Total Credit Hours 494.00 421.00 466.00 691.00 Fall Credit Hours/FTE Faculty 494 421 466 691

Completions (IPEDS)

SU11SPR12 SU12SPR13 SU13SPR14 SU14SPR15

STC 2AAT9

STC 1 AAT 8

STC 2 CER 1AAT 7

STC 1AAT 13

E

Program Satisfaction Trends E. Program Satisfaction Trends (IR Office/Program Coordinator) Trenholm State Community College Page 3 / 41

E. Program Satisfaction Trends (IR Office/Program Coordinator)


Narrative

201011 201112 201213 201314 201415EmployerSatisfaction No data

availableNo dataavailable

No dataavailable

No dataavailable

No dataavailable

StudentSatisfaction

AlumniSatisfaction

Excellent75.0%Very Good25.0%

No dataavailable

Excellent50%Very Good50%

No dataavailable

Excellent50%Very Good50%

Completer Satisfaction Yes100% Yes100% Yes100% Yes100% Yes100%

AdvisoryCommittee Satisfaction

Excellent20.0%Good40.0%Fair40.0% Poor0%

Strongly Agree0%Agree100%Disagree0%StronglyDisagree0%

No dataavailable

Excellent0% Good0%Fair0% Poor0%

No dataavailable

Program coordinators should describe how they plan to address the issuesexpressed in surveys, if necessary. Program Rectification:Employer Satisfaction Surveys: There was no information available from EmployerSatisfaction surveys, 20142015. Program Coordinator will provide more informationto employers of program graduates to insure a timely response to institutionalresearch surveys and other pertinent information. Student Satisfaction Surveys: According the information provided in the StudentSatisfaction Surveys for 20142015, 50% rate the program as "Very Good" and 50%rate the program as "Excellent". Program Coordinator will provide work to insureprogram students continue to respond and submit information in a timely manner tothe Institutional Research Office. Advisory Committee Surveys: There was no information available from AdvisoryCommittee Surveys, 20142015. Program Coordinator will provide more informationto Advisory Committee members to insure a timely response to institutionalresearch surveys and other pertinent information.


F

Program Cost/Investment Trends F. Program Cost/Investment Trends (Business Office/Program Coordinators)


Narrative

201213 201314 201415

Instructional Cost* 117,090.58 120,318.66 109,343.94

EquipmentMaintenance/Replacement

0.00 0.00 0.00

New Equipment (not replacement of nonrepairable equipment)

7,395.00 0.00 0.00

*Includes salary, benefits and other expenses.

Equipment Description. List equipment either replaced or purchased. (ProgramCoordinators)

Description 201213 201314 201415Equipment Replacement

N/A N/A N/A

New Equipment (not replacement of nonrepairable equipment) 174.4: ILUMINA 330GLDIGITAL COLOR PRINTER N/A N/A

NOTE: If equipment was donated by another source, you must note it here.


G

Program Opportunities/Industry TrendsProgram Opportunities/Industry Trends


Narrative Hourly Wage Rates (IE Office/Department of Industrial Relations Labor Market Infowww2.dir.state.al.us/OES/Wage)

Occupational Title Est.Employment

Entry LevelWage

AverageWage

ExperiencedWage

Graphic Designers 200 12.79 18.52 21.37Art Directors N/A 27.59 30.16 31.44 Photographers 70 9.82 15.70 18.63

Multimedia Artists &Animators 10 25.50 29.71 31.81

Occupational Employment Projections (IE Office/ALDIR Labor Market Information http://www2.dir.state.al.us/OES/Wage)

ProjectedEmployment

2020

GrowthRate

Total AnnualOpenings Growth Replacement

OccupationalTitle State Local State Local State Local State Local State Local

Graphic Designers 2,110 250 0.74 0.84 65 10 15 0 50 5Art Directors 390 40 0.53 2.92 10 0 0 0 10 0 Photographers 2,140 240 0.88 0.87 40 5 20 0 20 0 Multimedia Artists& Animators 140 20 0.00 0.00 5 0 0 0 0 0


Industry Partner Job Opening Projections (Program Coordinator) Industry 1218 Months 25 Years 10 YearsGraphic Designers 10 12 22 Photographers 5 10 20 Web Designers 12 24 / 40 Other Visual Communication Occupations 16 32 45

Anticipated Industry Trends That Will Affect Changes in Curriculum and/orEquipment (Program Coordinator) Description of AnticipatedChange Timeframe in Which Changes Will Be Needed

Decline in demand forGraphic Designers andDesktop Publishers

Addition of current technology and methodology needs to beadded to the curriculum in order for program graduates toremain current in field. Effective FY2017

Changing technology inprogram field

Addition of current technology and methodology to keep upwith the needs of the industry. Effective FY 2017

H

Program Goals and ObjectivesProgram Goals and Objectives


Narrative


Program Performance

Results

College WidePrevious year (IR Office)

Program PreviousYear

(IR Office)

Objective Next

Year (Program Faculty)

Enrollment PercentChange

(Previous Fall Term 2014to Fall Term 2015)

FA2015 1402FA2014 1338

4.78

FA2015 66FA2014 52

21.2

FA2017 75FA2016 67

Completion Rate 78% AAT 100% AAT 100%

Placement Rate 90% AAT 95% AAT 95%

Licensure Passage Rate 87% AAT N/A AAT N/A

Retention Rate 53% 37.50% 39.50%

Student/Teacher Ratio 15:1 52:1 38:2

Credit Hours/FTEFaculty14,362/68

211 691:1 765:1

% of ProgramsAchieving ViabilityCriteria

Certificate 8%Associates 42%

GRD Program doesmeet program viability

Continue to meetprogram viability

Program Viability Data* 3Year Average SU11SPR12 SU12SPR13 SU13SPR14 GRD 9 8 7 13*Based on ACHE Criteria for Program Viability: Program must have a minimum average of 7.5graduates during a threeyear period, with the viability being calculated for each award levelseparately. Only long certificates and associate degrees are used in the calculations. Source:IPEDS Completions


Program EnhancementGoals Goal Statement (Program Faculty)

Curriculum Revisions Curriculum will reflect the current trends in the GraphicDesign field. Program admission will also requirecompletion of program application.

Accreditation/Certification Graphic Designs will seek membership and begin theinitial process of accreditation through the ACCGCaccrediting association.

Professional Development Program coordinator will continue to participate inprofessional development opportunities to remainabreast in the industry field.

EquipmentAdditions/Upgrades Program will acquire a digital screen printer and a

large format inkjet printer for training purposes.

CoOp EducationOpportunities

Program coordinator will work with Division Director toprovide cooperative education opportunities for programparticipants and graduates. One such opportunity will beprovided through the formulation of the Business & ServicePracticum laboratory.

I

Uniqueness of program (Program Faculty)Note any factors that serve to make this program unique and possibly worthy of continuationeven though it may have low enrollment and or high program costs. Unique programs arethose with special characteristics, special populations, a special market niche, including, butnot limited to, singular program type in a geographical area or section of the state, highpassing rates of graduates on licensure examinations, high placement of graduates in theworld of work, high student GPA performance upon transfer to fouryear institutions, uniqueinstructional methodology employed, special qualities in faculty personnel, special studentspopulation, local, state or national emphasis, public relations value, and other factors.


Narrative The Graphic Design program promotes professional studies in the areas of traditional graphicdesign as well as other forms of digital information including web site design, and interactivemultimedia design. Graduates are expected to take creative positions in the design industry,


including Graphic Design, Publishing, Advertising, Multimedia Design, Web Design, DigitalImaging and Corporate Information Design. The degree program is unique in curriculum andstructure, including course work in Design Practices, Computer Applications, Design Theory,Research Methods, History of Design and Portfolio. The program, similar to the professionalpractice of design, addresses not only the theoretical, creative and technical aspects of visualdesign, but business applications as well, this unique degree program delivers graduates whomeet and exceed the challenges of the rapidly evolving field.

J.A

Schedule A. Instructional Performance/Student LearningBased upon the Program Review, comment on this program's strengths andchallenges utilizing the headings listed below. If appropriate, list any suggestedplan of action you have that will address strengths or challenges. (See attachedSchedules A, B, C, D, E, and F). Program Coordinators are required to complete allschedules and provide appropriate documentation to support these performancemeasures.

Schedule A. Instructional Performance/Student Learning

Performance Indicators:Student Progress (pre & posttest differences, percent continuing to next course,percent receiving passing grade, percent withdrawal/drop)LearnerCentered Teaching (use of variety of teaching methods multimediapresentation, web delivery techniques [such as email, listerve, and discussion groups],webbased research projects, group projects, peerassisted learning, use of learningstyle assessments, and independent research assignments)Instructor Credentials (percent of faculty meeting SACS standards, percent of facultymeeting Postsecondary standards, number of years of industryrelated experience)Student Satisfaction (classroom engagement, adherence to syllabus, regular feedbackon student performance, supportive of student needs)Adherence to Policy (class starts on time, noshow reports completed on time, proactive intervention occurs on regular basis, office hours maintained, deadlines regularlymet)


Narrative STRENGTHS: Student Progress Student success is in the course of study is the primary focus. Students receive an abundance


of individualized instruction and peer tutoring to ensure a high rate of success. LearnerCentered Teaching – Instruction is supplement and reinforced with various onlineand social media resources. The goal of the presentation of material is to deliver it of wherethe student is at, and that is currently online. The learning style is mainly hands on where thestudents have creative problems that they have to solve. Grading is primarily focused on thestudents ability visually communicate to solve the problem and the technical correctness ofthe problem. Instructor Credentials – The instructor holds a B.S. of Industrial Design from Auburn University with thirtytwo yearsexperience. Student SatisfactionClassroom engagement: Efforts are made to engage students as individuals and as groups soas to assess their position with regard to delivery of content. Adherence to syllabus: The syllabus becomes the marker for course progression and direction.The syllabus is each instructor’s guide to a successful learning and teaching experience butlike everything in this industry, the need to be flexible is paramount.Regular feedback on student performance: Students are advised on their progress in theprogression and direction of the class content.Supportive of student needs: Student needs is a daily part of the faculty’s concerns andefforts to present as indepth a class as possible and the instructor is available for advisingthroughout the day. Adherence to Policy – The Graphic Design program adheres to college policies with regard to starting and endingclasses on time, submitting noshow reports in a timely manner, consistently maintainingoffice hours for students. This is evidenced by the satisfactory performance appraisals andstudent evaluations performed annually. CHALLENGES: The noninstructional duties placed on the program coordinator.Budget process and financial short falls. SUGGESTED PLAN OF ACTION: Instructor is stressing the importance of early advisement before registering withthe requirement of an instructor signature before registering for classes. For newstudents entering the program and registering through the admissions office, thedepartment has provided a suitable schedule for incoming students. This schedule isprovided to the Financial Aid and Admissions office at the beginning of eachsemester to create a seamless transition for incoming students.


Sources

COURSE_SEQUENCE

J.B

Schedule B. Curriculum and Course(s) of StudyBased upon the Program Review, comment on this program's strengths andchallenges utilizing the headings listed below. If appropriate, list any suggestedplan of action you have that will address strengths or challenges. (See attachedSchedules A, B, C, D, E, and F). Program Coordinators are required to complete allschedules and provide appropriate documentation to support these performancemeasures.

Schedule B. Curriculum and Course(s) of Study

Performance Indicators:Program Enrollment LevelsEnrollment Growth Rate (new student enrollment)Program Advisory Committee Recommendations (attach minutes for current academic year)Industry Surveys (expected trends in curriculum needs)Trade Journal Articles (forecasts of future industry needs)Labor Market Data: Employment Projections (expected curriculum needs)Employer Satisfaction Survey (relevance of program competency emphases)Alumni Satisfaction Survey (relevance of courses and topics covered)


Narrative STRENGTHS: Program Enrollment Levels The Graphic Design program has maintained a high enrollment rate over the past five years. Enrollment Growth Rate The program has shown a steady growth rate in the past three years to the point that classesare being closed because of lack of seat space and additional equipment. Program Advisory Committee Recommendations –Trenholm State Community College Page 12 / 41

https://trenholmstate.compliance-assist.com/program-review/source.aspx?id=001efd05-52c2-e611-b837-d639cd757391

The recommendations of the Advisory Committee are met to the extent that the budget willallow. Industry Surveys Satisfied with program. Trade Journal Articles http://www.aiga.org/designerof2015/ DESIGNER OF 2015 COMPETENCIESIn order to fulfill the expectations placed upon designers in the future, they will need toemploy a set of skills that include some beyond today’s typical scope. No single designer islikely to have all the skills required, yet this research revealed the range of competencies thata studio or design department, among its full complement of staff, will need in order to meetthe demands of the future.These competencies uncover the challenges for educational institutions, in developingcurricula, and for studios, in recruiting their teams. The competencies are listed below in orderof their ranked importance in the online survey:

Ability to create and develop visual response to communication problems,including understanding of hierarchy, typography, aesthetics, composition andconstruction of meaningful imagesAbility to solve communication problems including identifying the problem,researching, analysis, solution generating, prototyping, user testing andoutcome evaluationBroad understanding of issues related to the cognitive, social, cultural,technological and economic contexts for designAbility to respond to audience contexts recognizing physical, cognitive, culturaland social human factors that shape design decisionsUnderstanding of and ability to utilize tools and technologyAbility to be flexible, nimble and dynamic in practiceManagement and communication skills necessary to function productively inlarge interdisciplinary teams and “flat” organizational structuresUnderstanding of how systems behave and aspects that contribute tosustainable products, strategies and practicesAbility to construct verbal arguments for solutions that address diverseusers/audiences; lifespan issues; and business/organizational operationsAbility to work in a global environment with understanding of culturalpreservationAbility to collaborate productively in large interdisciplinary teamsUnderstanding of ethics in practiceUnderstanding of nested items including cause and effect; ability to developproject evaluation criteria that account for audience and context

Labor Market Data: Employment Projections Nationally the expected growth of this career field is average (7% to 14%) with the exceptionto the areas that deal with new media.Trenholm State Community College Page 13 / 41

http://www.aiga.org/designer-of-2015/

to the areas that deal with new media. Employer Satisfaction Survey According to the 2005 Employer Satisfaction Survey results 100% considered the educationalresults received by students to be very good. Alumni Satisfaction Survey According to the 2010 Alumni Satisfaction Survey results 25% considered their educationreceived to be very good and 75% their education received to be excellent. CHALLENGES: Not being able to provide course offerings because of lack of space, equipment, faculty andbudget restraints. SUGGESTED PLAN OF ACTION: Identify major industry sectors and work to develop a plan to implement new programs ofstudy as warranted by enrollment and need in the industry.

J.C

Schedule C. Facilities, Equipment, and ResourcesBased upon the Program Review, comment on this program's strengths andchallenges utilizing the headings listed below. If appropriate, list any suggestedplan of action you have that will address strengths or challenges. (See attachedSchedules A, B, C, D, E, and F). Program Coordinators are required to complete allschedules and provide appropriate documentation to support these performancemeasures.

Schedule C. Facilities, Equipment, and Resources

Performance Indicators:Adequacy of Space (determined by Program Advisory Committee, Space Utilization Report,and Student Satisfaction Survey) Environment Conducive to Learning (Student Satisfaction Survey, Completer Exit Survey,Graduate Satisfaction Survey) Adequacy of Resources (Student Satisfaction Survey, Completer Exit Survey, GraduateSatisfaction Survey, Student/Teacher Ratio, Credit Hours/FTE Instructor) Operation of Equipment (Student Satisfaction Survey, Completer Exit Survey, Graduate


Operation of Equipment (Student Satisfaction Survey, Completer Exit Survey, GraduateSatisfaction Survey) Relevance of Equipment (Program Advisory Committee, Alumni Satisfaction Survey)


Narrative STRENGTHS: The building and equipment is in good working order and adequate for the classes that arecurrently being taught. Adequacy of Space – The space is large enough to accommodate a class size of no more than twenty and will notallow for multiple classes being taught at the same time in the current facility. Environment Conducive to Learning The building is in good shape and is maintained well, however the current heating and airsystem that is in the main studio is very loud which makes it difficult to talk over at times.There is no heat or air in the print/photo studio nor any of the rooms across the back of thebuilding. Adequacy of Resources The resources are marginal as it applies to hardware, however currently the ability topurchase much needed software upgrades are suitable. Operability of Equipment The computers currently being used are now approaching five years old and sometimes haveissues with some of the newer software. Relevance of Equipment Equipment is relevant. Unfortunately with any technology, it can become outdated quitequickly. The computers currently being used are now approaching six years old andsometimes have issues with some of the newer software. CHALLENGES: Keeping all resources relevant with limited budget and no longterm solution in place forreplacement.Trenholm State Community College Page 15 / 41

replacement. SUGGESTED PLAN OF ACTION: Work with the administration to maintain budgets and work to improve teaching and studiospaces.

J.D

Schedule D. Quality of Student ExperienceBased upon the Program Review, comment on this program's strengths andchallenges utilizing the headings listed below. If appropriate, list any suggestedplan of action you have that will address strengths or challenges. (See attachedSchedules A, B, C, D, E, and F). Program Coordinators are required to complete allschedules and provide appropriate documentation to support these performancemeasures.

Schedule D. Quality of Student ExperiencePerformance Indicators:

Student Satisfaction (Overall level of satisfaction, specific high and low points)Completer Satisfaction (Overall level of satisfaction, specific high and low points)Alumni Satisfaction (Overall level of satisfaction, specific high and low points)Student Advising Experience (problems encountered, student satisfaction)Student Development and Student Services (instructor interventions, referralsmade, appointments kept)Assessment and Placement Policies Followed (number of exceptions allowed)


Narrative STRENGTHS: Student Satisfaction The staff has an excellent rapport with the current and past students. The students areexcited by and with new emphasis dedicated to their field of study. Completer Satisfaction Overall reports show that completers are adequately satisfied with the instruction receivedfrom the Graphic Design program.


Alumni Satisfaction According to the 2010 Alumni Satisfaction Survey results 25% considered their educationreceived to be very good and 75% their education received to be excellent. Student Advising Experience As a single instructor department student advising and mentoring go hand and hand. Theadvising does not simply take place at a predetermined time before the registration period. Itis ongoing daily with not only advisement on course load but all areas of the students collegeand work life. Student Development and Student Services Students are individually interviewed separately from the semester advisement times. Atthese times, students express concerns and goals. The instructor then work with the studentsto create a realistic plan for completion and attainment of these goals. Referrals to StudentSupport Services or other partnership agencies are also made at this time. Studentappointments are kept in a timely fashion and adjustments or cancellations occur only afterprior notification of the student has taken place. Assessment and Placement Policies Followed According to Data indicates that the program has a very good record for job placement for graduates. CHALLENGES: One challenge of the program much of the students learning process is encumbered by thecurrent restrictions on Internet based media sights. Another challenge is the preregistrationprocess; where as student will stay in preregistration of a class until classes begin at whichtime the purge opens up many seats in classes that they needed but were not able to get.This results in the student having to go through the drop and add process unnecessarily. SUGGESTED PLAN OF ACTION: Continue to work around any obstacles to the best possible solution to provide the studentswith a positive experience.

J.E

Schedule E. Institutional SupportBased upon the Program Review, comment on this program's strengths andchallenges utilizing the headings listed below. If appropriate, list any suggestedplan of action you have that will address strengths or challenges. (See attachedSchedules A, B, C, D, E, and F). Program Coordinators are required to complete allTrenholm State Community College Page 17 / 41

Schedules A, B, C, D, E, and F). Program Coordinators are required to complete allschedules and provide appropriate documentation to support these performancemeasures.

SCHEDULE E: Institutional Support


Narrative STRENGTHS: Within the past 2½ years, even though we have endured tough economic times, the College’scentral budget office has provided this department with enough resources to maintain theprogram. The Graphic Design program has not gone without the supplies and softwarenecessary to successfully manage the program.The Graphic Design program is part of a technical college, which by nature focuses ontechnical education. The budget hearing recently established have been very valuable to the program and haveallowed the Graphic Design studio to maintain its relevancy. CHALLENGES: The instructors at this institution are being asked to do more duties that take them away fromthe classroom, preparation, and evaluation. There seems to be no central agent that ensuresthat additional administrative duties are scheduled at a time that does not interfere with thefunctions of the classroom. Due dates for reports that could possibly be partially, if notcompletely fulfilled by the requesting office are often mandated at the beginning and ending ofthe semester, as these are extremely busy times in the program areas. Unit planning and budgeting are not tied together as they are said to be. The departmentalbudget is simply a percent of the previous years budget that has to be divided over specificline items. There is no correlation between the two functions. Because of this, the unit plans,some of which require financial obligations, are not allowed to show on the proposed budget.This conflict does not allow for planning or adjustments of the budget and growth of a programarea. Any item that does not fit into the “same as last year” budget model must requestedfrom Perkins funding. Many areas request items yearly with no feed back as to where they fallas a priority from these funds. This also impedes the planning process, as the program areasnever know if it is their year to be graced with additional funds. SUGGESTED PLAN OF ACTION: Keep working within the current processes to maintain the Graphic Design program.

SCHEDULE F: Overall Program Quality Performance Indicators:Trenholm State Community College Page 18 / 41

Performance Indicators:Employer Satisfaction (overall level of satisfaction)Alumni Satisfaction (overall level of satisfaction)Completer Satisfaction (overall level of satisfaction)Student Satisfaction (overall level of satisfaction)Completion Rate (versus prior years, versus institutional average)Enrollment Level/Growth Rate (versus prior years, versus institutional average,program coordinators should explain increase and/or decrease in enrollments)Retention Rate (versus prior years, versus institutional average)Attrition Rate (versus prior years, versus institutional average)Placement Rate (versus prior years, versus institutional average)Licensure/Certification Rate (versus prior years, versus institutional average)Advisory Committee Satisfaction (versus prior years, versus institutional average) STRENGTHS: Very high rate of students maintain a 3.04.0 GPA average A strong satisfaction rate among enrolled and graduate students Lab equipment does meet and is appropriate training for entrylevel positions. Employer overall level of satisfaction is very good. Our completion rates are rising as well asour growth rate. Retention has been steadily increasing during this time period. CHALLENGES: Keeping up with students after they have graduated. Attracting the creative students that canuse their artistic skill as well as their technical skills. SUGGESTED PLAN OF ACTION: Keep improving and moving forward.

J.F

Schedule F. Overall Quality of ProgramBased upon the Program Review, comment on this program's strengths and challengesutilizing the headings listed below. If appropriate, list any suggested plan of action youhave that will address strengths or challenges. (See attached Schedules A, B, C, D, E, andF). Program Coordinators are required to complete all schedules and provide appropriatedocumentation to support these performance measures.

Schedule F: Overall Program Quality

Performance Indicators:Employer Satisfaction (overall level of satisfaction)Alumni Satisfaction (overall level of satisfaction)


Alumni Satisfaction (overall level of satisfaction)Completer Satisfaction (overall level of satisfaction)Student Satisfaction (overall level of satisfaction)Completion Rate (versus prior years, versus institutional average)Enrollment Level/Growth Rate (versus prior years, versus institutional average, program coordinators should explain increase and/or decrease in enrollments)Retention Rate (versus prior years, versus institutional average)Attrition Rate (versus prior years, versus institutional average)Placement Rate (versus prior years, versus institutional average)Licensure/Certification Rate (versus prior years, versus institutional average)Advisory Committee Satisfaction (versus prior years, versus institutional average)


Narrative STRENGTHS: Very high rate of students maintain a 3.04.0 GPA average A strong satisfaction rate among enrolled and graduate students Lab equipment does meet and is appropriate training for entrylevel positions. Employer overall level of satisfaction is very good. Our completion rates are rising as well asour growth rate. Retention has been steadily increasing during this time period. CHALLENGES: Keeping up with students after they have graduated. Attracting the creative students that canuse their artistic skill as well as their technical skills. SUGGESTED PLAN OF ACTION: Keep improving and moving forward. STRENGTHS:

Employer Satisfaction:

Alumni Satisfaction:

Completer Satisfaction:

Student Satisfaction:


Completion Rate:

Enrollment Level/Growth Rate:

Retention Rate:

Attrition Rate:

Placement Rate:

Licensure/Certification Rate:

Advisory Committee Satisfaction:

CHALLENGES: SUGGESTED PLAN OF ACTION:

K.1

Program AttachmentsIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY: 1. Include the following as program attachments:

a. Program description and course descriptions (copy from current college catalog)

b. Degree plan/Program(s) of Study

c. Syllabi of courses with embedded speech and computer skills development (may not beapplicable to all programs) Associate Degree only!

d. Submit four additional syllabi. (If appropriate, two from 100 level courses and two from 200level courses). (One year) certificate programs are to submit two syllabi. Specializedemphasis course submit one. All syllabi must indicate requirements for students to utilize


emphasis course submit one. All syllabi must indicate requirements for students to utilizecollege learning resources.


Narrative Program Information Graphic Design is a vital component of the communications people receive each day. Personal,professional, business, and industry transactions could not exist without visual images. Today,graphic design has become a “hightech” field and the technical skills and knowledge basenecessary to produce visually rich products has grown astronomically. Graphic designerscreate visual concepts, by hand and use computer software, to communicate ideas thatinspire, inform, or captivate consumers. They help to make an organization recognizable byselecting color, images, or logo designs that represent a particular idea or identity to be usedin advertising and promotions. In the Graphic Design program at Trenholm State Community College, students receiveinstruction in graphic design, illustration, 3D design, print design, web design, photography,video and new media, graphic image generation, and various other areas of study to stayabreast of the rapidly advancing technology in the Graphic Design industry. With dedicationand commitment to this program, a student will be able to achieve a degree of skill enablinghim or her to graduate and obtain employment in the Graphic Design industry. Occupational Choices Employment of art and design occupations is projected to grow 2 percent from 2014 to 2024adding about 16,700 new jobs. Employment will increase from about 773,100 jobs in 2014 toabout 789,700 jobs in 2024. Projected growth will be due to increased demand for animationand visual effects in video games, movies, television, and on smartphones. As companiescontinue to increase their digital presence, more art and design workers will be needed to helpcreate visually appealing and effective layouts of websites and other media platforms The field is considered to be one of the top 25 occupational choices. Major employment areasare Graphic Designer, Web Designer, Desktop Publishers, Art Director, Illustrator, Photographer,Package Designer, Layout Artist, Computer Artist, Multimedia Artist and Animators. In 2014, about 1 in 5 graphic designers were selfemployed. Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational OutlookHandbook, 201617 Edition. Average FullTime Wage The median annual wage for graphic designers was $46,900 in May 2015. The median wage isthe wage at which half the workers in an occupation earned more than that amount and halfearned less. The lowest 10 percent earned less than $27,560, and the highest 10 percentearned more than $81,320.Trenholm State Community College Page 22 / 41

earned more than $81,320. Source: Bureau of Labor Statistics, U.S. Department of Labor, Occupational OutlookHandbook, 201617 Edition. Awards Available Associate Degree in Applied Science in Graphic DesignCertificate in Graphic Design Short Term Certificate in Graphic Design Emphasis: Design Emphasis: Layout

Sources

COURSE_SEQUENCE

Degree Plans

GRD 101 Introduction to Graphics

GRD 112 Layout and Design

GRD 114 Illustration Graphics

GRD 116 Photoshop

GRD 121 Digital Photography Foundation

grd101

grd116

GRD2016

grd212

grd216

K.2

Student Learning OutcomesIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

List student learning outcomes for the program: (“When the student completes the programhe/she will be able to...”)


https://trenholmstate.compliance-assist.com/program-review/source.aspx?id=1f2c0011-a831-e611-b837-d639cd757391

https://trenholmstate.compliance-assist.com/program-review/source.aspx?id=9999f6ff-a731-e611-b837-d639cd757391

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Narrative When the student completes the graphic design program, he/she will be able to demonstratethe skill of choosing, using and manipulating typographic elements for use in graphic designsolutions. When the student completes the graphic design program, he/she will be able to identify andanalyze the elements, principles and vocabulary of twodimensional design as it relates tospecific graphic design problems. When the student completes the graphic design program, he/she will be able to demonstratetheir ability to utilize and integrate the elements, principles, materials and processes of twodimensional design to fulfill a specific problem which will generate a specific graphic designsolution. When the student completes the graphic design program, he/she will be able to demonstrateskill with layout, illustration, and photo manipulation through the use of interactive digitalprograms. When the student completes the graphic design program, he/she will be able to demonstrateproficiency with basic photo correction concepts including importing, resolution, image size,cropping, tonal and color correction as well as the use of filters. When the student completes the graphic design program, he/she will be able to demonstratebasic camera controls and concepts to include: metering, exposure modes, ISO, aperture andshutter speed, depth of field and motion, focal length, image size, resolution, camera formats,and white balance.

Sources

Basic_Camera_OperationsSLO62016

Elements_and_Principles_of_Design_ProcessesSLO32016

Elements_and_Principles_of_Design_VocabularySLO22016

Layout_and_DesignSLO42016

Photo_Correction_ConceptsSLO52016

Typography SLO12016

K.3


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Graduate Student SurveysIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss results of graduate student surveys and indicate how you have modified yourcurriculum for program improvement based on the surveys. Attach copies of surveys andresults.


Narrative According to the results of the Alumni Satisfaction Survey conducted in 2014, the followinginformation was made available: 100% of respondents indicated that the laboratory equipment was adequate 100% of respondents indicated that the curriculum of the program was sufficient toprepare them for an entry level employment position. 20% of respondents were employed in the field of Graphic Design 80% of respondents were not employed in the field of Graphic Design 50% of respondents felt the program was "very good" preparation 50% of respondents felt the program was "excellent" preparation According to the information provided by the respondents, the program coordinator willcontinue to create partnerships with industry partners and stakeholders to increase thepercentage of graduates who are employed in field. Comments by students provided on survey are as follows: Graphic Design • I really enjoyed my instructors.

Trenholm State got him to a point in his education where he wants to be. He is nowfurthering his education in Atlanta. Love the fact the instructor was so hands on with the students.

K.4

Employer SurveysIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss results of employer surveys and the level of satisfaction among business and industryTrenholm State Community College Page 25 / 41

Discuss results of employer surveys and the level of satisfaction among business and industryclients with Trenholmtrained employees.


Narrative Results of employer surveys was not available at the time of this program review. In thefuture, the program coordinator will work with the advisory committee and industry partnersto insure timely completion of institutional research surveys.

K.5

Program Advisory CommitteeIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss changes/improvements you have made in your program/curriculum as a result ofProgram Advisory Committee recommendations and feedback. Attach copies of meetingminutes.


Narrative The Graphic Design Advisory committee meetings since the last review have not led to anymajor changes in the curriculum. The members all would like to see more equipment that would allow the student to output thedesign solutions they are creating. The committee also have recommended that upgrades bemade to the facilities to include HVAC, carpet and a bathroom makeover. Their recommendation is that when funding is available get the equipment first and thenupgrade the facilities.

Sources

GRD Advisory Committee Meeting 5222015


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K.6

Outcome AssessmentIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss changes/improvements you have made in your program/curriculum as a result ofoutcome assessment as documented through institutional effectiveness. Attach copies of theprogram’s outcome assessment information located in the institutional effectivenessdocuments.


Narrative Several changes and improvements have been made since the last program review. The mostnotable being a subscription to the graphic design software. This subscription, althoughmandatory from the manufacture, always ensures that the most current design software isbeing used. Another improvement is the requirement of the student to produce an "end ofterm portfolio" each semester.

Sources

Graphic_Design_Unit_Plans

K.7

Previous Program ReviewIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss progress and changes made based on recommendations from the last programreview.

Program Judgment Exemplary (3) Meets Expectations (2) Below Expectations (1)Trenholm State Community College Page 27 / 41

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Narrative Instructor is stressing the importance of early advisement before registering with therequirement of an instructor signature before registering for classes. For new studentsentering the program and registering through the admissions office, the department hasprovided a suitable schedule for incoming students. This schedule is provided to the FinancialAid and Admissions office at the beginning of each semester to create a seamless transitionfor incoming students.

Sources

Graphic Communication Technology (GPO) Program Review 20112

K.8

Other DocumentationIn addition to completion of the INSTRUCTIONAL PROGRAM REVIEW EXECUTIVESUMMARY:

Discuss and or/attach other supporting documentation (memos, letters of support, etc.)related to the program.


Narrative The Graphic Design program maintains a positive outreach to the community by assistingother Alabama Community College organizations and committees with various design needs.This outreach is also occasionally provided for non profit organizations in the river region. Theprogram coordinator also serves on advisory committees for both BTW Advertising and DesignAcademy and the Auburn High School Advertising and Design program.

Summary

Summary Instructions: Based upon the information in the Comprehensive Program Review,comment on the following areas concerning the program.

STRENGTHS OF THE PROGRAM:Trenholm State Community College Page 28 / 41

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STRENGTHS OF THE PROGRAM: The primary means by which instruction is provided and received by students is via computer. The classroom/laboratory is equipped with an adequate number of computers and studentstend to bring their own devices as well. The programs instructional focus is varied focusing oncomputer applications, design and portfolio development. It appears that the classroomenvironment is conducive to learning. However, concern is expressed as to whether or not thelayout allows for collaboration among students. CHALLENGES OF THE PROGRAM: Primary challenges are with the students. It is reportedly difficult to get them to utilize theirartistic and technical skills to assist in program completion. As indicated above, it’s notenough to create comfortable areas for students. Equally important is designing classroomspaces that support students’ academic successes. Areas conducive to learning andinteracting with other students and faculty encourage behaviors that help students becomemore immersed and engaged in their studies and stay motivated to remain at the institutionuntil graduation. RECOMMENDATIONS FOR PROGRAM IMPROVEMENT: Where feasible, consider a redesign of the classroom/laboratory to encourage morecollaboration. Offer a challenging environment that is encouraging and conducive for learning. OVERALL PROGRAM RECOMMENDATION:(Place an "X" next to your recommendation)

Continued for the next fiveyear cycle with the expectation of increasing enrollments.

x Continued for the next fiveyear cycle with the expectation of maintaining currentenrollments.

Continued for the next fiveyear cycle with the expectation of decreasing enrollments. Closely monitored and considered for phaseout during the next fiveyear cycle.

Program Terminated Immediately (If this item is checked, a rationale should beincluded)

COMMENDATIONS (Complete this section if the subcommittee found that this program is oneof the Trenholm Tech's exceptional programs.):

ChecklistTrenholm State Community College Page 29 / 41

Checklist Instructions: Check “Yes” if the data is complete and “No” if the data isincomplete. Missing or incomplete items should be addressed with the program coordinator,who will then be given opportunity to complete the data before the summary portion of thisform is completed.

YES NO PROGRAM REVIEWITEM COMMENTS

x A. Program Information x B. Award Information

x C. EnrollmentInformation

x C. Enrollment Trends

x C. EnrollmentDemographics

x D. Program PerformanceTrends

Employer and Student satisfaction data not available;there is no data for the 1415 Advisory Committee

x E. Program SatisfactionTrends

x F. ProgramCost/Investment Trends

x G. ProgramOpportunities – HourlyWage Rates

x G. OccupationalEmployment Projections

x G. Industry Partner JobOpening Projections

x G. Anticipated IndustryTrends

x H. Program Goals andObjectives

x I. Uniqueness ofprogram

Checklist Instructions: Check “Yes” if the data is complete and “No” if the data isincomplete. Missing or incomplete items should be addressed with the program coordinator,who will then be given opportunity to complete the data before the summary portion of thisform is completed.


YES NO PROGRAM REVIEW ITEM COMMENTS

x J. Schedule A – InstructionalPerformance/Student Learning

x J. Schedule B – Curriculum andCourse(s) of Study

x J. Schedule C – Facilities,Equipment, and Resources

x J. Schedule D – Quality ofStudent Experience

limited data available from students so it isdifficult for faculty to make judgment about theirexperiences

x J. Schedule E – InstitutionalSupport

x J. Schedule F – Overall Qualityof Program

x K. Overall Program Summaryand Recommendations

x Attachments – Programdescription and coursedescriptions

x Attachments – Degree plans

x

Attachments – Syllabi ofcourses with embedded speechand

computer skills

Syllabi are appended but it is difficult to discernif speech and computer skills are embedded

x Attachments – Four additionalsyllabi 2 additional syllabi were attached

x Attachment – Studentoutcomes for program

x Attachment – Discussion ofresults of graduate surveys

x Attachment – Discussion ofresults of employer surveys

x

Attachment – Discussion ofchanges/improvements made toprogram

based on Advisory Committeerecommendations

x

Attachment – Discussion ofchanges/improvements made

to program as a result ofassessment

Attachment Discussion ofprogress/changes made as a


x progress/changes made as aresult of

last program review

x Attachments – Other supportingdocumentation related toprogram

Program Coordinator to revise discrepancies noted by the Program ReviewEvaluators

within 30 days from notification.

Date Notified:

OnSite Peer Visit Checklist

Name & Title of Evaluator: Myrtes Dunn Green

Date of Visit: March 27, 2017


ITEM YES NO NOTAPPLICABLE

1. All instructional supplies and equipment meet appropriateand required safety standards. x

2. Safety signs are appropriately placed and visible bystudents and employees. x

3. Emergency Exit signs are appropriately placed and visibleby students and employees. x

4. Material Safety Data Sheets are completed and available forreview. NA

5. Fire extinguisher is available and has undergone therequired preventative maintenance checks. x

6. Shop, classroom, and/or lab are clean and free of debris. x 7. First aid supplies are readily available. x

8. Preventative maintenance services are provided to ensurecontinued operation of the facility. x

9. Access to library services is readily available to students. x 10. Access to student services is readily available to students. x

11. Custodial services are available to provide routine care andmaintenance to facility. x

Identify any needed preventative maintenance, equipment needs, etc.:

Evaluator Rubric

Date of Review: March 27, 2017


CATEGORY EXEMPLARY (3) MEETS EXPECTATIONS(2)

BELOWEXPECTATIONS

(1)SCORE

ProgramSatisfactionTrends

Wellwritten plan toaddress deficienciesidentified by programsatisfaction trends isprovided. If nodeficiencies exist, a planis provided to maintainexemplary status.

An adequate response todeficient programsatisfaction trends isprovided.

Section partiallyor not completed 2

ProgramCost /InvestmentTrends

Program Coordinatorthoroughly describedequipment replaced orpurchased, if applicable.

Program Coordinatorcompleted this section, ifapplicable.


ProgramOpportunities/ IndustryTrends

Program Coordinatorprovided sufficient datato indicate the jobopenings in the followingcategories: 1218months, 25 years, 10years based onoccupationalemployment dataprovided and input fromindustry partners.

Program Coordinatorpartially completed thissection; however, anexplanation was given asto why this data wasmissing


ProgramGoals andObjectives

Program Coordinatorindicated objectivesfor the next yearbased on the dataprovided. Program Coordinatoralso indicatedstrategies on howthey plan to achievethe next yearobjectives, whichshowed percentageincreases. Program Coordinatorprovided wellwrittenand obtainableprogramenhancement goals.

Program Coordinatorpartially completed thissection; however, anexplanation was given asto why this data wasmissing



BELOWEXPECTATIONS

(1)SCORE

Program Coordinatorprovided a wellwrittenTrenholm State Community College Page 34 / 41

Uniquenessof Program

provided a wellwrittendescription of theprogram, specificallydescribing theuniqueness of theprogram.

Program coordinatorindicated at least twounique characteristics ofthe program.


InstructionalPerformance/ StudentLearning

Program Coordinatorprovided a wellwritten response toall 5 performanceindicators andcompleted theStrengths,Challenges, andSuggestion Plan ofAction sections. Substantialdocumentation wasprovided to supportresponses.

Program Coordinatorresponded to at least 3of the 5 performanceindicators and completedthe Strengths,Challenges, andSuggestion Plan of Actionsections.

Documentation wasprovided to supportresponses.

ProgramCoordinatorresponded toless than 2 ofthe performanceindicators.

2

CurriculumandCourse(s) ofStudy

Program Coordinatorprovided a wellwritten and detailedresponse to all 8performanceindicators andcompleted theStrengths,Challenges, andSuggestion Plan ofAction sections. Program Coordinatorprovided substantialdocumentation tosupport responses.

Program Coordinatorresponded to at least4 of the 8performanceindicators andcompleted theStrengths,Challenges, andSuggestion Plan ofAction sections. Program Coordinatorprovideddocumentation.


3

Program Coordinator


Facilities,EquipmentandResources

Program Coordinatorprovided a wellwrittenresponse to all 5performance indicatorsand completed theStrengths, Challenges,and Suggestion Plan ofAction sections.

Substantialdocumentation wasprovided to supportresponses.

Program Coordinatorresponded to at least3 of the 5performanceindicators andcompleted theStrengths,Challenges, andSuggestion Plan ofAction sections. Program Coordinatorprovideddocumentation.


2


BELOWEXPECTATIONS

(1)SCORE

Quality ofStudentExperience


Program Coordinatorresponded to at least3 of the 6performanceindicators andcompleted theStrengths,Challenges, andSuggestion Plan ofAction sections. Program Coordinatorprovideddocumentation


2

InstitutionalSupport

Program Coordinatorprovided a wellwrittenand detailed response toinstitutional supportprovided by the College.All three categories,Strengths, Challenges,and Suggested Plan ofAction, were thoroughlydescribed.

Program Coordinatorprovided responses to allcategories of Strengths,Challenges andSuggested Plan of Actionfor this section.


Program Coordinator


OverallQuality ofProgram


Program Coordinatorresponded to at least 5of the 11 performanceindicators and completedthe Strengths,Challenges, andSuggestion Plan of Actionsections.

Program Coordinatorprovideddocumentation.


ProgramReviewAttachments

Program coordinatorattached the following:

Program descriptionand coursedescriptions; DegreePlan/Program ofStudy Syllabi ofcourses withembedded speechand computer skillsdevelopment (AATonly); 4 additional syllabi(two each from 100and 200 levels must contain use ofcollege library); and Student LearningOutcomes. Syllabisubmitted followcollege guidelinesand are studentfriendly. Responses areprovided for items 38 and are wellwritten and detailed.If data is missing,program coordinatordescribes a plan toensure data iscollected in thefuture. Documentation isattached.

Program coordinatorattached the following:

Program descriptionand coursedescriptions; DegreePlan/Program ofStudy; Syllabi of courseswith embeddedspeech and computerskills development(AAT only); 4 additional syllabi(two each from 100and 200 levels mustcontain use of collegelibrary); and Student LearningOutcomes. Items 38 arecompleted with theappropriatedocumentationattached.



OverallQuality ofInformationProvided in ProgramReview

Program Coordinatorcompleted all sectionsof the program reviewand responded to eachsection thoroughly withappropriatedocumentation.

Program Coordinatorcompleted 10 of the 12major categories of theprogram review andattached appropriatedocumentation

Responses inprogram revieware poorlywritten.Documentationis limited.5 or more of“MeetsExpectationsindicators” arenot met.

2

Program Review Rubric

Please complete the rubric below.Name of Dean:

Date of Review:


CATEGORY Compliant NonCompliant

NotApplicable

Has the program clearly articulated its programmission, program goals and student learningoutcomes?Is the current curriculum content and designappropriate to enable students to develop theskills and attain the outcomes needed forgraduates of this program?Does the program have adequate facilities,equipment, resources, staff and support services?Has the program been successful in its studentrecruitment, retention, placement, andcompletion/graduation goals?Are faculty competencies/credentials appropriatefor the discipline and degree?Is faculty adequately supported and engaged inongoing professional development necessary forstaying current in their field and continuouslyupdating their courses and curriculum?Does the program assessment plan clearlyarticulate student learning outcomes, assessmenttools, procedures for gathering evidence ofstudent learning?How are the assessment results used to improvethe program and in strategic planning?

Dean's Narrative

NOTE: The narrative should include recommendations and commendations on thePROGRAM, STUDENTS, FACULTY, and ASSESSMENT AND PLANNING. Given the existing strengths and challenges of the program, recommendationsshould be made to improve the efficiency and effectiveness of the program. How could the curriculum of this program be improved over the next five years? Trenholm State Community College Page 39 / 41

What actions would be required to accomplish the improvement given current levelof resources (faculty, staff, facilities, equipment, etc.) Provide recommendations and commendations regarding program improvement anddevelopment. Discuss the overall health of the program? Comment on any program specific concerns (i.e., professional accreditationconcerns). Please make any comments regarding aspects of this program not covered in thisreview which you think should be described. Provide general recommendations and commendations.

President's Cabinet Action


President's Cabinet ActionSelectOne Conclusions and Recommendations

President's Cabinet recommends that the College continue the program for thenext five yearsPresident's Cabinet recommends that the College discontinue the program basedon poor performance

2016 Graphic Design Program Review

Program Name, Program Review Name, ProgramCoordinator

President's Cabinet Action SelectOne Conclusions and Recommendations

President's Cabinet recommends that the College continue the program forthe next five years

President's Cabinet recommends that the College discontinue the programbased on poor performance

President’s Cabinet Recommendations ACTION PLAN 1. 2. 3. 4. 5. 6.

Judgment Exemplary (3) Meets Expectations (2) Below Expectations (1)

Narrative


Documents

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