© 2011 Dow Jones & Company, Inc. All rights reserved.

1

Experiential Newsrooms

&

Why the Intersection of Technology and Content is our New Challenge 

@rajunarisetti

#ISOJ12

Austin April 21, 2012

© 2011 Dow Jones & Company, Inc. All rights reserved.

2

Our recent past, our present and our

future lies in expanding our digital

audiences

© 2011 Dow Jones & Company, Inc. All rights reserved.

3

In 2012, “talking” about print and web

integration issues in a newsroom is akin

to sweating over dial-up web access.

© 2011 Dow Jones & Company, Inc. All rights reserved.

4

But what is reality in Circa 2012 is that the definition of a journalist’s job must

now include:

“getting more people to

consume more of my journalism”

© 2011 Dow Jones & Company, Inc. All rights reserved.

5

But we also know now that digital

audiences are and will be more

promiscuous, amid a proliferation of

original and aggregated content, and

multiple platforms.

© 2011 Dow Jones & Company, Inc. All rights reserved.

6

So how do we both bring new

audiences to our journalism and keep

this inherently promiscuous reader

coming back to our “virtual” newsroom and brand?

© 2011 Dow Jones & Company, Inc. All rights reserved.

7

Great and relevant journalism is a

given.

But just great content is no longer

enough.

© 2011 Dow Jones & Company, Inc. All rights reserved.

8

To first win, and then get readers to

come back for more, news rooms

should pivot from

creating great content to creating great experiences.

© 2011 Dow Jones & Company, Inc. All rights reserved.

9

And in the “experience” is where we will either win or lose journalism’s

future.

© 2011 Dow Jones & Company, Inc. All rights reserved.

10

Words + Picture + Chart + Sound +

Slide Shows + Interactive Graphics +

Databases + Video

© 2011 Dow Jones & Company, Inc. All rights reserved.

11

The Good News

News rooms by and large have mastered the parts that make for a complete digital story. And we are

getting good at doing things

On THE WEB

© 2011 Dow Jones & Company, Inc. All rights reserved.

12

The Bad News

We are terrible at turning the parts into a great experience every day. We are

nowhere close to doing journalism

Of THE WEB

© 2011 Dow Jones & Company, Inc. All rights reserved.

13

Good (and Bad) Experiences all come at the same intersection:

of content and technology

© 2011 Dow Jones & Company, Inc. All rights reserved.

14

If we thought integrating print and

online in the newsroom was hard, try integrating

Content & Code/Hacks & Hackers

© 2011 Dow Jones & Company, Inc. All rights reserved.

15

Some lessons, learnings and

observations from this ongoing

battlefront

© 2011 Dow Jones & Company, Inc. All rights reserved.

16

Developers see Content as “stuff” and

Code as “art.” Journalists see Code as

“stuff” and Content as “art.”

So, can we begin with what is the

audience/user “experience” we want to

create?

© 2011 Dow Jones & Company, Inc. All rights reserved.

17

The “experience” can’t come from the

IT department alone:

Developers are not short-order cooks

Can we “embed” developers in the

newsroom, into news flow?

© 2011 Dow Jones & Company, Inc. All rights reserved.

18

Where you sit--physically and

organizationally--matters

-- Architecture matters

-- Titles matter

-- Credit (s) matter

© 2011 Dow Jones & Company, Inc. All rights reserved.

19

To preserve good experiences, in a world of digital permanence, news

rooms must now plan for impermanence.

Re-thinking shelf-life matters

© 2011 Dow Jones & Company, Inc. All rights reserved.

20

A growing challenge is how do we find this “experiential” journalist?

We moved from “Show Don’t Tell” to “Show and Tell”

Can journalism training pivot to engaging our audiences/users?

© 2011 Dow Jones & Company, Inc. All rights reserved.

21

Streams on WSJ.comA New Way To Engage Readers With Top News & Events

Streams are a new immersive experience which update in real time around events, breaking news, markets coverage and other important areas that are core to the Journal’s reporting. It pulls content from across WSJ including articles, blog posts, photos, video and Twitter to present a total view of all the coverage.

http://on.wsj.com/zYMRgS

© 2011 Dow Jones & Company, Inc. All rights reserved.

22

Markets Stream

Streams will come to life every day on the Markets section of WSJ.com a real time stream of what’s happening in the economic marketplace and the impact it has on personal and professional lives.

© 2011 Dow Jones & Company, Inc. All rights reserved.

23

WSJ.com and “The Ticker” Mobile Streams

Available for iPhone and Android devices

© 2011 Dow Jones & Company, Inc. All rights reserved.

24

News ViewerNewshounds need to stay on top of the latest news, but don’t always have much time to do so. News Viewer allows them to see the latest news, markets, and blog updates in a quick digestible manner.

How it works: After clicking on “Latest Headlines” on wsj.com, users will be directed to the News Viewer landing page which gives them a list view of latest news articles, and when they were published that day.

Social: Users can share featured top stories within the News Viewer with their Facebook and Twitter networks.

© 2011 Dow Jones & Company, Inc. All rights reserved.

25

A promiscuous audience is our new

reality.

Are our news rooms ready to

give them an experience worth coming

back to, over and over again?

@rajunarisetti