2001 Prentice Hall, Inc. All rights reserved.

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Chapter 32 - e-Business & e-Commerce

Outline32.1 Introduction32.2 E-Business Models

32.2.1 Storefront Model32.2.2 Shopping-Cart Technology32.2.3 Auction Model32.2.4 Portal Model32.2.5 Name-Your-Price Model32.2.6 Comparison-Pricing Model32.2.7 Demand-Sensitive Pricing Model32.2.8 Bartering Model

32.3 Building an e-Business32.4 e-Marketing

32.4.1 Branding32.4.2 Marketing Research2.4.3 e-Mail Marketing32.4.4 Promotions32.4.5 Consumer Tracking32.4.6 Electronic Advertising

2001 Prentice Hall, Inc. All rights reserved.

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Chapter 32 - e-Business & e-Commerce

32.4.8 Affiliate Programs32.4.4 Promotions32.4.9 Public Relations32.4.10 Customer Relationship Management

(CRM)32.5 Online Payments

32.5.1 Credit-Card Payment32.5.2 Digital Cash and e-Wallets32.5.3 Micropayments32.5.4 Smart Cards

32.6 Security32.6.1 Public-Key Cryptography32.6.2 Secure Sockets Layer (SSL)32.6.3 WTLS32.6.4 IPSec and Virtual Private Networks (VPN)32.6.5 Security Attacks32.6.6 Network Security

2001 Prentice Hall, Inc. All rights reserved.

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Chapter 32 - e-Business & e-Commerce

32.7 Legal Issues32.7.1 Privacy32.7.2 Defamation32.7.3 Sexually Explicit Speech32.7.4 Copyright and Patents

32.8 XML and e-Commerce32.9 Internet and World Wide Web Resources

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32.2.3 Auction Model

Fig. 32.1 eBay home page. (These materials have been reproduced by Prentice Hallwith the permission of eBay, Inc. COPYRIGHT EBAY, INC. ALL RIGHTS RESERVED.)

2001 Prentice Hall, Inc. All rights reserved.

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32.2.3 Auction Model

Fig. 32.2 Placing a bid on eBay. (These materials have been reproduced by Prentice Hall with the permission of eBay, Inc. COPYRIGHT EBAY, INC. ALL RIGHTS RESERVED.)

2001 Prentice Hall, Inc. All rights reserved.

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32.6.1 Public-Key Cryptography

Fig. 32.3 Encrypting and decrypting a message using public-key cryptography.