SUBJECT: MANAGEMENT OF TECHNOLOGY AND DEVELOPMENT

Topic: Technology and marketing connection in firm development

Kristina Janković 250/13Kristina Knežević 556/13Božo Janković 104/13

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AGENDA Basic concepts Promotion and place Product and price About Tesco Summary of a case Expanding Tesco virtual stores Close look into technology behind Homeplus

Conclusion2

BASIC CONCEPTS OF MARKETING

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4p concep

t

Price

Place

Promotion

Product

Main goals of marketing activities: - Identifying consumer

needs- Determining target

markets- Applying products and

services to serve the market

MANAGING TECHNOLOGY

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Importance of managing technology:- Short product life cycle- Need for more flexible

organizations- The necessity to produce

efficiently- Rapid change of management

tools based on rapid technology changes

PROMOTION AND PLACE

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Comanies are facing a very important question, how to reach their customers?

Phone calls

Web site

Social media

E- mailBranding

Public relations

PRODUCT AND PRICE

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Production and price

Manufacturing

Mass Production

Customization

Mass Customizat

ion

TESCO COMPANY

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- One of the biggest retailers in the world- Operating in 12 countries across Asia and Europe- Employs 530.000 people- Serves tens of millions of customers each week

“We make what matters better, together.”

EXAMPLE OF SUCCESSFUL STRATEGY

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- Tesco Homeplus in South Korea has opened the world’s first virtual store

- 500 most popular products became available just by one click

- After a long day purchased merchandise is arriving at your doorstep

- 600.000 downloads in four months- Online sales increasing by 200%

TECHNOLOGY IS MAKING IT ALL POSSIBLE

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- QR code technology invented in 1994 - Using sophisticated technology - Extremely user-friendly - Number of visits easily attainable

THANK YOU FOR YOUR ATTENTION!

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