Table of Content

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EXECUTIVE SUMMARY.......................................02

WHAT IS MARKETING.......................................03

EXAMPLES OF MARKETING.............................04

OWN DEFINITION OF MARKETING.......................06................

05 MARKETING CONCEPTS. ..................................07

EXPLANATION OF EACH CONCEPT.......................08

REASON FOR THE DOWNFALL OF CONCEPTS...............09

MARKETING STAGES.........................10

MACRO &MICRO ENVIRONMENT................................12

PESTEL FACTORS....................................13

CONCLUTION........................................14

REFERENCE .................................15

Executive Summary

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The booklet consist of what is marketing and how can we market

a product to the new generation and how does we satisfy the

customers and what kind of products or things are important.

We can know from reading or going through this book how the

marketing concepts are playing there role now a days.

In the marketing process we can know about the production,

product, selling, marketing and societal marketing concepts

briefly with examples. Shortly we can say this concept as 05

marketing concepts. And these concepts are briefly defined and

mainly targeted on the downfall of this concepts.

Next specially focused on marketing stages through an example.

Micro and macro environments play a main role in a business.

If we take some examples for micro environment employees,

managers, suppliers and dealers etc…..and if we consider macro

environment it consists of PESTEL factors’-stands for

political factors E-economic factors S-social &cultural

factors-technological factors E-environmental factors and L-

logical factors .

Now go into and know everything said above briefly.

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What Is Marketing?

Marketing is a process which communicates the value of the

products, goods and services to customers to work with

dealings of buying and selling that product to fulfil human

needs and wants aroused.

Most of the times marketing techniques a used to satisfy the

customers. The company advertises there product through

medias.

Mainly the companies forecast on the customers behavior

pattern marketing satisfies these needs and wants through

exchange processes and building long term relationships.

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Marketing is the activity, set of institutions and processes

of creating, communicating delivering and exchanging

offerings that have value of customers, clients, partners

and society at large.

MARKETING OF THREE WHEELERS

PRODUCT Bajaj three wheeler

PRODUCTION Well finished body. Painted by original paints. Hydraulic new brake system is used. Power double lamps. New MRF tires

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For one liter of petrol it can run 15km and 08km in resoe.

SELLING Finance companies gives a support to the buyer and

seller. Freely registered of third party Insurance. Giving 02 times free service for the three wheeler.

MARKETING Making of new modules. Different types of engines like 2stroke and 4stroke

to satisfy the customers. Availability of spare parts everywhere. One new tire is given freely.

SOCIATAL MARKETING Making of 4stroke vehicles to reduce air pollution. Making of piaggio three wheelers to carry people and

things little more than a normal 3Wheeler. Reducing the price of the three wheelers to sell more

and more.

MARKETING OF IPHONES

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PRODUCT IPhone

PRODUCTION Slim Easy to the hand Less weighted Colors are black, white and grey Battery usage is 3 days Camera is 8 mega pixel

SELLING Warranty of 4 years Free original headphones, charger data cable A protection pouch free..

MARKETING Different types of modules like 3gs, 4s, 5s, 6 and

6plus. Every module are differentiated by shape and look

SOCIATAL MARKETING In this kinds of phones the apple company have

introduced to protect from theft and if it is lost tofind it they have included a system called IEMI number it can show the area where the phone is.

Apple ID is compulsory for the users.

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OWN DEFINITION ON MARKETING

Marketing means making of a new product or a product and

selling for the customers how they want and not thinking

that what we sell and to satisfy their needs and wants

they need.

When we market a product the product must satisfy the

customers .And the company should tell the details about

the product and catch him into the product and when we

satisfy him more and more he will tell the people about

particular product positively and to buy that product.

Marketing is everything you do to place your product or

services in the hands of customers.

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05 MARKETING CONCEPTS

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PRODUCTION CONSEPT

PRODUCT CONCEPT

SELLING CONCEPT

MARKETING CONCEPT

SOCIATAL MARKETING CONCEPT

DEFINITION OF 05 MARKETING CONCEPTS

1. PRODUCTION CONCEPT When the quantity of the production is increased the selling

of the product also increases, because when production is in

large scale its production cost value is low when the

production is in small scale its high costed.

2. PRODUCT CONCEPT

The quality of the product is mainly seen. If the quality is

concerned more, the price also will be high and the budget,

the production will be low.

3. SELLING CONCEPT

Selling which customers need and not to sell what the seller

wants. Most of the sellers how ever try to sell the product

by speaking in cunning way but if the asked product is not

available the customers might broke.

4. MARKETING CONCEPT

This concept is mainly focused on success can be on customer

satisfaction. The production must be sold by what customers

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need. Rather than producing what we want. Producing which

can be sold.

5. SOCITIAL MARKETING CONCEPT

This is not only customer satisfaction but also the society.

This is the latest way of marketing. This concept can bring

more profit. This concept fulfills all the people and the

society.

DOWN FALL OF EACH CONCEPT

1. PRODUCTION CONCEPT

When companies produces a product they produce in small

scales because of that the price was very high therefore it

was a failure.

2. PRODUCT CONCEPT

Here quality is concerned more therefore if the quality is

great the price will be increased. This concept was failure.

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3. SELLING CONCEPT

The sellers and the dealers cell there product which is not

mainly used for the customers. If customers ask some of the

product if the product is not available customers are

unsatisfied. Therefore it was also a failure.

4. MARKETING CONSEPT

Here customer satisfaction was low and the products were

unable to sell regularly. The companies produced only what

they want to sell but the correct opinion is the products

must be produced what can be sold.

5. SOCIATAL MARKETING CONCEPT

The concept was 80% success but in some products society and

eco friendliness is not available. Therefore 20% failure.

MARKETING STAGES

PRODUCTION CONCEPT If we consider the DELL computers in past it was so large,

huge and it occupied more space. Only little amount of

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people use like luxury peoples. They didn’t get an idea how

to make it easy to people.

PRODUCT CONCEPT Then the dell computer production company came to a plan to

make the computer little small and reduce the price. They

designed it very beautifully and made it better than the

other companies. But the computer had some mistakes when

using it so.

SELLING CONCEPT

When they started to sell the product all the computers

were in same manner and the price also was not satisfied.

Same color same design and all were same .costumers was not

satisfied.

MARKETING CONCEPT

This is the main concept the company should work out

more .and then this dell company started to produce new

modules and they introduced the Pentium modules and

different kinds of speed and space .customers satisfied

this because the low quality product was little low in

price so middle people can buy it and the qualified

computers were in high price luxury people buy that.

SOCIATAL MARKETING CONCEPT

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Then a question aroused that the people cannot carry the

computers and cannot use without electricity after that

they tried the laptop which can store current and can carry

anywhere and easy to use not heavy. They did this and they

were succeeded in there trade.

THIS WAS THE POPULATION OF THE DELL COMPANY

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MACRO AND MICRO ENVIRONMENTS

01. MICRO ENVIRONMENT

The business which controls the environment and make changes

in it.Micro environment close to business that have a direct

impact on its business operations and success.

Examples:

1. Employees

2. Suppliers

3. Customers

4. Intermediaries

5. Community

6. Share holders

02. MACRO ENVIRONMENT

The business which cannot control the environment. The

external elements exist outside of a company’s control that

can significantly impact its performance and ability to

compete in its market place.

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PESTEL FACTORS

1. POLITICAL FACTORS

This factors look at how government regulations and legal issues affect a company’s ability to be profitable and successful. Tis section includes political stability, tax guidelines and employment law.

2. ECONOMICAL FACTORS

This factor examines the outside economic issues that can play a role in a company’s success. This would include factors like inflation, interest rates, economic growth, theunemployment rate and polices.

3. SOCIAL-CULTURAL FACTORS

This issue analyze the demographic and cultural aspects of the company’s market. These factors help business to examineconsumer needs and determine what pushes them to make purchases. The items that should examined are population growth rates, age description, religious and ethical factors, life style changes, educational & environmental issues.

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4. TECHNOLOGICAL FACTORS

This factors takes into consideration technology issues thataffect how an organization delivers its product or service to the market place. Specific items to be considered is government spending on technological researches, the life cycle of current technology and the role of the internet.

5. ENVIRONMENTAL FACTORS

In this kind of factor the changes in weather and climate, laws regarding pollution and recycling waste management, useof green or eco-friendly products and practices.

6. LEGAL FACTORS

In legal factors discrimination laws, health and safety laws, consumer protection laws, copyright and patent law.

CONCLUTION

THE BOOKLET REPRESENTS THE MARKETING PROCESS TO UNDERSTAND

BY READING THIS .THIS CONCEPT HAD BEEN SUCCESSED IN MANY

COMPANIES TO PRODUCE THERE PRODUCT AND MARKET TO THE

CUSTOMERS.WHEN READING THIS CAN GET A BRIEF IDEA ABOUT THE

MARKETING.

EXAMPLES ALSO INCLUDED TO UNDERSTAND AND TO GET AN IDEA.

THOSE WHO DON’T KNOW ABOUT THE MARKETING WILL UNDRESTAND

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BY READING THIS

REFERENCE

SOME DETAILS WERE TAKEN FROM FOLLOWING WEBSITES

WWW.WIKIPEDIA.COM

WWW.AMA.ORG

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THE END21 | P a g e

BCAS B-MAC 09

22 | P a g e NAME : MOHAMMED SAKAFF STUDENTS NO

MARKETI

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NAME : MOHAMMED SAKAFF STUDENTS NO

MARKETI

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