Kinder Surprise - chocolate egg with a surprise inside.Kinder Surprise - the market leader in chocolate eggs with a toy - surprise and one of the most popular products among children sweets. High quality milk chocolate made specifically for children and contains a lot of milk.

Kinder Surprise originated in 1973 in Italy as Kinder Sorpresa. The concept of introducing a toy in a chocolate seems to have originated in Argentina in 1962, with the introduction in the market of "Jack" chocolate by the FelFort company.Kinder Eggs are sold all over the world, except the United States, where they are banned as a result of concerns that the toy may present a choking hazard.

Each year, Kinder Surprise offers more than 100 new toys-surprises. All toys are unique - they are specially designed for Kinder Surprise.Toys that are placed in the Kinder Surprise, usually formed plot of the series and are designed not so much for the game, but for collectibles.

Target Audience The target audience milky Kinder Surprise chocolate eggs is children aged from 3 to 12 years. It is no surprised because toy egg develops and stimulates the imagination, attracts attention with its bright and fun coloring.

Kinder Surprise is one of the most popular products among children sweets and is a brand in the segment of chocolate eggs. Kinder Surprise advertising campaign is primarily aimed at children, who are the main consumers of this product. But do not forget about the parents - his main customers. When parents buying their children Kinder, they want to give them a piece of his care and love.

Advertising campaign Kinder Surprise

Sales Promotion Sales Promotion includes a set of measures aimed at increasing the demand from buyers.

Presentation was prepared by Nastia Tsyhanok

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