FCS BRANDING GUIDE - Fairborn City Schools

FAIRBORNC I T Y S C H O O L S

Design and Brand Guidelines


Address

FAIRBORN CITY SCHOOLS

306 E. Whittier Ave.

Fairborn, OH 45324

Phone

(937) 878-3961

Website

www.Fairborn.K12.OH.US

Email

[email protected]

CONTACT


TABLE OF CONTENTSIntroduction

District Logo

District Typography

District Tag Line

District Color System

Schools/Departments

Fairborn High School

Baker Middle School

Fairborn Intermediate

Fairborn Primary School

Departments

Athletics

Athletics Logo & Usage

Summary & Contact

INTRODUCTIONThese guidelines describe the visual elements that represent

Fairborn City Schools. This includes our name, logo, and other

elements such as color, type, and graphics.

Sending a consistent and controlled message of who we are is

essential to presenting a strong, unified image of our district.

These guidelines reflect our commitment to quality and style.

The Fairborn City Schools brand, including the logo, name,

colors, font type, and other identifying elements are valuable

district assets.

FAIRBORN CITY SCHOOLSEvery staff member of Fairborn City

Schools is responsible for protecting the

district's interests by preventing

unauthorized or incorrect usage of the

Fairborn City Schools brand.


PRIMARY DISTRICT LOGOThe 'Skyhawk' logo is the foundational FCS

logo. If you are designing a social media

page, form/flyer, apparel, or other item,

please use this logo. This logo is the

reference for academics, organizations, and

other school affiliated groups.

The logo features navy lettering as the

bottom half, and sky blue on the top half.

The logo is surrounded by a cloud white

trim to differentiate from the logo's

surroundings.

This logo can be used on its own, and

should never be accompanied by

other texts or references without prior

approval by the District

Communications Director.


FONT: Aleo (Ratio to "City Schools" is 2.3)

FONT: Montserrat

LINE: Color must always match the font color of "Fairborn"

LOGO: Colors must always match the font type/styling being used

HORIZONTAL LOGO VARIATIONThe Horizontal

Logo Variation is

the primary

COMPLETE logo

reference (that

includes font type)

for Fairborn City

Schools.





HORIZONTAL LOGO VARIATION (COLOR VARIATIONS)




HORIZONTAL LOGO VARIATION (SIZE RESTRICTIONS)

FF

FF

If you are using the horizontal logo variation, the open

space surrounding the logo should be equal to the size of

the F in 'FAIRBORN' in the logo being used.


VERTICAL LOGO VARIATION


F

F

F

F

The size restrictions and blank

space guidance is the same for

the vertical logo as it was for

the horizontal logo variation.

The blank space surrounding

the logo should remain the

size of the F in 'FAIRBORN'.

The Vertical Logo Variation

should not be the primary

reference for logo type (that is

the horizontal variation). The

Vertical logo is approved for

usage on apparel, specialized

printing/mailings, and certain

digital forms of

communication.





COLOR VARIATIONS



DISTRICT CREST LOGOThe Fairborn City School District "Crest" is a

more traditional design and should be used

for more traditional, academic contexts.

Examples of usage include:

-FCS Hall of Honor Events

-Guest Speakers/Keynote Addresses

-Graduation/Diplomas

-Academic Recognition/Certificates

The logo represents all interests and

stakeholders of the District, including

taxpayers, students, staff, and

administration.

IMPORTANT USAGE RESTRICTIONSAny of the current logos used to represent Fairborn City Schools must adhere to the

following guidelines (below.) Misuse and/or improper use of false logos may result in the

destruction or cancellation of apparel, products, and/or other forms of media. Legal action

may be taken if the logo usage is deemed irresponsible and misrepresents the Fairborn City

School District.

GUIDELINES:

-No skewing of any logos (rotation, expanding width or height disproportionally, etc.)

-Use only the logos used in this guide book. Any other logo that is not part of the current

brand is not correct and will result in the removal of the products, materials, or media.

-All logos must be properly colored, according to the color codes listed in this guide book.

-Any major use of the logo and or design elements (fields, wall-paint, cars, etc.) must seek

approval from the FCS Communications Director.

IMPORTANT SIZE RESTRICTIONSTo ensure the Fairborn City Schools logos and branding are legible and consistent, please

adhere to these size restrictions as they apply to print media.

MINIMUM SIZE OF INDIVIDUAL (STAND ALONE) LOGOs:

-.5 inches in width

FOR THE HORIZONTAL LOGOTYPE,

THE MINIMUM WIDTH IS 3.5 INCHES

5" 5"

3.5"

TEXT & FONT TYPE

HEADINGSUBHEADING & PARAGRAPH/INFORMATION

All headings should be Aleo font

type, bold. If Aleo is not available,

use Rockwell BOLD.

All subheadings, information, and other type should be

Montserrat. Subheadings should be bold and ALL CAPS,

while paragraphs and information should not be bold and

allow normal case lettering. If Montserrat is not available,

use Arial.

Traditional Line WorkUse this linework in a reserved way, but there is also opportunity to use these

elements in unexpected and bold ways. They can add emphasis to key phrases and

titles, and serve as quality dividers on pages, flyers, and posters.

The pointed arrow line design is a nod to our aerospace industry and history, mimicking a flight

line, it is a progressive graphic that can draw attention to different aspects of a design. The line

graphic can be rotated in any direction, except backwards. We want to express forward-thinking

ideas and initiatives. It can be rotated vertically (facing up and downward). The size should be

proportional to the overall design of the piece.

*This design graphic should be used in moderation and not as a focus piece of a design.

The vertical line design is a nod to order, composure, and professionalism. This design graphic

can be a focal point of a design and should be used when determining department/school logo

usage. It can serve as a divider, an expansion graphic, and even a key design element.

Traditional Line Work Examples:

"FRONT DESK DESIGN POSSIBILITY"

OFFICIAL DISTRICT COLORSAll Fairborn City Schools approved colors are listed below. Variations in color are not permitted in documents, web

productions, or other forms of communications including but not limited to print materials. Variations in the

transparency/opacity of colors, however, are permitted.

NAVY SKY

BLUE

GREY JET PLANE

GREY

CLOUD

WHITE

HEX: 040067

RGB: 4, 0, 103

HEX: 9acbfa

RGB: 154, 203,

250

HEX: a8a8a8

RGB: 168, 168,

168

HEX: 666666

RGB: 102, 102,

102

HEX: ffffff

RGB: 255, 255,

255

OFFICIAL DISTRICT ALTERNATIVE COLORSAll FCS approved ALTERNATIVE colors are listed below. The alternative colors should be used as accents in designs. These

colors pay homage to the history of the multiple high schools of Fairborn, while also paying homage to our wonderful

parks system, relationship with Wright State University (which calls Fairborn home), and Wright Patterson AFB.

GREEN GOLD RED BLACK

HEX: 99e265

RGB: 153, 226,

101

HEX: ffd73d

RGB: 255, 215,

61

HEX: cf2e2e

RGB: 207, 46,

46

HEX: 000000

RGB: 0, 0, 0

FAIRBORNH I G H S C H O O L




The FHS branding is consistent with all school district branding and should be treated as

such. This logo is applicable to forms, posters, apparel, and other forms of visual

communication.


BAKERM I D D L E S C H O O L




The BMS branding is consistent with all school district branding and should be treated as


communication.


FAIRBORNI N T E R M E D I A T E




The FIS branding is consistent with all school district branding and should be treated as


communication.


FAIRBORNP R I M A R Y S C H O O L




The FPS branding is consistent with all school district branding and should be treated as


communication.


FAIRBORNP R E S C H O O L



The Fairborn Preschool logo is custom to

the preschool, as it is a developmental

phase of the education pathways of our

students. The tree logo utilizes the district's

alternative colors and represents growth

opportunities in the form of a tree. It follows

the traditional branding restrictions for the

district.

Department Branding

Department of Human Resources

Department of Human Resources

The branding for Departments is unique, as it uses the ALEO font and an italicized preposition. This should be used for official department paperwork, email signatures, and other communications.

DISTRICT-WIDE PRINT MEDIA

LETTERHEADS FLYERSMEMOSAGENDAS

For the proper form pdf of any of the above documents, please reference the District-wide shared folder containing logos, pdfs, and other relevant branding documents. If you have further questions or needs, please contact the FCS District Communications

SKYHAWKA T H L E T I C S

FAIRBORNS K Y H A W K S

SKYHAWKA T H L E T I C S

For any imprinting related to the Fairborn City School District Athletics program, there are two official phrasings that should be used: "Fairborn Skyhawks" OR "Skyhawk Athletics" The 'Block F' logo is the official logo for the Fairborn City School District Athletics program. This F is easily imprinted on uniforms, signs/banners, and other forms of imprinting media. Additionally, this logo should be used for any Skyhawk Athletics social media accounts (teams specifically.) If a team wants their specific logo to include their individual sport in their logo, contact the FCS District Communications Director.

The logos above include the primary Skyhawk Athletics 'Block F' logo, as well as all secondary logos for Skyhawk Athletics programs including the Skyhawk logo, the basic 'Block F' without white shadowing, and the 'Interlocking FS' logo which is used for Fairborn's Baseball and Softball programs. For imprinting purposes, these are the only logos available for use.

Beginning in 2019-2020, Fairborn will be an active member of the Miami Valley League for all athletic programs. The above is the official logo of the Conference as of January 2019. For the most updated logo usage on imprinting, please contact the MVL Commissioner and/or the FCS Director of Athletics.

COURT & FIELD APPLICATIONS

FA

IRB

OR

N



FA

IRB

OR

N

SK

YH

AW

KS

SK

YH

AW

KS

Court color variations may vary, including the Sky Blue Border with Navy Text being

varied/opposite. Fonts along the walls/baskets may also vary depending on design. Approval of

the final Court application must come from the Athletics Director and Communications Director.

SKYHAWK ATHLETICS

SKYHAWK ATHLETICS

Court and field applications of logo/color/font usage will vary. The final design must be approved by the Athletics Director

and Communications Director. All field/court applications must be semi-compliant with the branding guide. Designs

should be modern, sleek, and visually appealing.

Documents

FCS BRANDING GUIDE - Fairborn City Schools