Upload
uft-plovdiv
View
0
Download
0
Embed Size (px)
Citation preview
YHITBEPCUTET tIO XPAHIITEJIHI{ TEXHOJIOTIilW -
TIJIOBAIIB
UNIVERSITY OF FOOI)
TECHNOLOGIES _ PLOVDIV
HAYTIHU TPYAOBE,
SCIENTIFICWORKS
TOM LX, cn. I
VOLIJME LX
2013
@ HayqHu mpydone Ho WT, mom 60
rssN 1314-7102lorcnadume e c6oputtKct cq peqeH3upoHu u odo6peHu om PedarcquoHHamq Korezufl.
WAra leuuuno usdamencmeo HoyXT - Ilnoedue('"'} uFTAcademic Publishing House, Ploudiu
W
TIAYTIHI4 TPYNOBETOM LX
"XPAHI4TEJIHA [IAyItA, TEXHI4KA I4TEXHOJIO|VM_2013"
18-19 orrorrrnpu 2013, flnosAns
CtrqenpeMeHHo, ycrpeMeHl,I KbM rlocrllraHero Ha
BHCOKH IIeqUur6U, Te qecTo npeHe6pefBaT cBotTa
opfaHr4rrecKa cBbp3aHocT c o6lqHocrra, HefiHoro
6naroctcroqHl,Ie v AHcQyHKIII{u. Bssxo,{rr Ha
KoHcyMaropcKoro o6tqecrso 3acI'IJIBa ritsl,I
TEHAEHIIH'.B nporHnoBec Ha 6erunnocrHara eKcrlJloaral4:afl
Ha [pnpo.qHu, SuHaHcoBI,I u qoBeIrIKH pecypcu ce
Soprrar.Ipa LlHrerpl4parrara o6uluocrHa KoHIIe[qI{t 3a
ycrofiuuno pa3BI4TI,Ie v pacTex, Ko{To HAJIafa
npeocMl{cJlflHe Ha Kop[OpaTI4BHHTe OT|OBOpHOCTTI.
He6naronpusrHl{Te BIHIITH}I eQexrlr or AefisocrraHa roJIeMHTe IIpeArIpHtTHt 3a[OqBar Aa ce
HHTepHIIIILI3LIpaT V TpeT?IpaT KaTo IIeqaJII,IBIUI',I
6ugHec Bb3MoxHocru. ,{uuauuuHocrra Ha
coq[anHl,ITe rlpouecu v ycnoxHeHara crollaHcKa
AeftcrsHreJlHocr rIpoBoKI,Ipar [paKTI4Kara Ha
K0pnopaTlrBHaTa couuanHa oTfoBopHocT.
CtnpuuacrHocrra Ha qacrHl,It ceKTop KbM
CKOJIO|I'IqHI,ITE, COqUANHI,ITC V LIKOHOMI'IqCCKI4TC
upo6neuu Ha o6ulecrnoro [peAilonara
npuno)KeHl,IeTo Ha HoBa MeTOAOJIO|I{' 3a OcMIIcJI'flHe
Ha rIeJrI,ITe I.,I cpeAcrBara. Tq lvroxe Aa 6tAe orKpI{Ta
B [o,uxoAa Ha c[oc.o6Hocrure.
SCIENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES _2013"
l8-19 October 2013. Plovdiv
KopuoparuBHara coIIHaJrHa orroBopHocr- MapKeTI{Hf I{JrII fpax,qaHcKl{ AbJrr
EsonrcqnoHHl4flT nbr Ha pa3BI4TI'Ie Ha
orHolreHvrflTa Mex{Ay rry6luuunfl I{ qacrHl4t ceKTop
NO3I'IqPIOHI4PA CTOTIAHCKHTC OP|AH}BAIIUU KATO
nr.,rAepcKr.I Qamop 3a nporpeca Ha o6tqecreoro.
Ornrg AocraBKara Ha croKI,I u ycJIyrH, 6laroto la
o6qsocrra ce cbn3MepBa il c Kopnoparl'IBHara
coqrrzurHa orfoBopHocT.fltpnoHau€ulHo, LI3MepeHI4tra Ha coqllztilHara
orroBopHocr Ha 6Hrneca ce cbcpeAorotlaBar Bbpxy
JII4r{Hocma Ha npeAnpl4eMar{a, Karo o6xeatqar KaKTo
CTI4IIHI4 AI'IJIEMI'I, CBbP3AHI,I C IIEHHOCTHOTOpinrpaHuqeHl,Ie MexAy JII,IqHLII ra npoSecI{oHilJIHlItMy )nlrBor, no4o6preaue ycnoBl,IflTa Ha rpyA u
npu,qo6unxu 3a pa6oreulure, TaKa vr
6rarornoprrrenHl,I 14 Qr.rnanrporlcKl{ IIHI4III4arI'IBH.
flocteneuHo, c pa3pacrBaHero Ha o6qecrseHoro
BJII{SHI4C HA TIACTHI,ITC OP|AHI{3AIIUI4, N CY6CTT UA
coquaJlHara orfoBopHocT ce npeBpblrla caMara
Koplopaqrt. fltpnocrelleHeH Qarrop 3a roBa ca
corlr4€rlrHlrre sr:Aeficrsuq or AefiHocrra fi Bbpxy
eKoJrorlrqHoro paBHoBecue v o6rqsocrHoro
6naroAescrBr{e.
gKOPIIOPATHBHATA COIInAJIHA OTTOBOPHOCT rrPE3 ITPH3MATA HA
[oAxoAA HA CfIOCOEHOCTHTE
CHrsHq ToureeaIf n o e d ue cKu yHus e p c um e m < If au c uit Xua e u d ap c Krt ))
CORPORATE SOCIAL RESPONSIBILITY AS APPLIED BY THECAPABILITY APPROACH
Sylvia ToPlevaPlovdiv (Jniversity " P aisii Hilendarski "
AbstractContemporary complicated economic reality highlights the concept of corporate social responsibility.
Corporate ffiris to achieve sustainable economic growth, expansion of human rights and poverty reduction
,orirrpond-io the nature of the capability approach that focuses on resources, freedom, choice and action.
Thus, he established himself as the basis of corporate strategies towards increasing of Community Welfare.
Keywords: corporote social responsibility, capability approach, sustainable development and growth, welfare
I-\enra Ha Hacrotull{{ AoKJIaA e Ia o6ocHose
Bfne[eHne npI4JIo)I(HaTa 3HaqI4MOcT Ha nOAXoAa Ha
B CbBpeMeHHaTa O6UeC'seHO-I,IKOHOMHq.CKa cUOCO6uOcTI4Te ra e$eru4BHoTO oCbIIIecTBf,BaHe Ha
cpeAa 6ra:Hec opraHu3aIILIHTe npra.4o6nnaT BJIacT I4 I{HI'I{[aTI4BI'I B paMKI'ITe Ha cTpaTerI4I'ITe 3a
BJII,ItHue H3B5H cToIIaHCKaTa cQepa. KoplopaTI4BHa coUH[uIHa oTroBopHocT'
1 386
HAYIIHI,I TPY,IIOBETOM LX
"XPAHHTEJIHA }IAYKA, TEXHHKA I{TEXHOJIO|III4 - 2013"
18-19 orrounpn 2013, flnonqnn
,{efiuocrra Ha 6usHec yqpe)KAeHI,IflTa ce
peanr43r4pa H rrporBf,Ba B paMKL{Te Ha ooIrIHocTTa,
nopaAr4 Koero re He 6uxa MO|JII,I Aa ocTaHar
6eryvacrHu KbM BIHIITHI4Te eQerrn, KoHTo
rrpoAyllupaT B Hefl, v pa3flx(Aalrll4Te fl
rrpornBopeqnr. B ro3LI peA Ha MI4cJII{, ,,eAHo
,,cBo6o,qHo rrpelrrpllfrl4e" He Moxte Ia 6lAe
orleHeHo caMo Karo go6po sa 6usHeca, a ervncrBeHo
ruru e 4o6po 3a o6qecrBoro." (Apalcsp, [2], crp.25), T.e. AaJIIa Aorlpl4Hacfl 3a rIoBHIIraBaHero Ha
KaqecrBoro Ha )Kr4Bor 14 6raroctcrocHuero Haxopara. A, te ce cbl43MepBar cbc cbcrosHl4ero HaoKoJIHara cpeAa, Aocrbrla Ao o6pa:onanue v
3ApaBeo[a3BaHe v Bb3MoxHOCTl,ITe 34
ce6epeara3awa. Tasu HoBa nepcrIeKTI,IBa HarlararpaucQopMallurr B AbJlrocpor{Horo yrIpaBneHI,Ie HaKoMrIaHI,IHre, 6errsaHll or npexoAa Ha crparerlll,ITe,
QoxycupaHpl Bbpxy ueval6ata, KbM rIHI4IrrIarI4BH,aHf€DKI4paHLI CbC COqlranHo-I4KOHOMI'IqeCKI,I TeMrI.
Coquarnure npo6JIeMI,I sa o6ulecBoro, cBbp3aHI.{ c
o6pa:onaHl4ero, 3ApaBeolzBBaHero, paBHI,It Aocrbtl
AO pecypcr4 u ycnyrl4, oKa3BaT HeraTHBHo BJII4SHI4eBbpxy e$exrunuara gefiHocr Ha 6usHecopraHI43aIIuLITe. B cserrl,IHara Ha rtrtl4 TeHAeHIII4I,
,,KOplopaTlIBHaTa coqrlzulHa oTroBopHocT e
noeMaHero Ha aHruDKlrMeHT 3a nogo6prnaue Ha
o6qecrseHoro 6rarononyql4e rlpe3 go6poaonuecKu
6usHec npaKTuKr,I H I,I3rIoJI3BaHe Ha Kop[opar]rBHl{pecypcu." (Korntp u lluit, [3], crp. 3)
Hruepeuu.rra Ha coquiulHara orroBopHocr Ha
6urHeca o6xnarr{ar url4poK Kpbr or reMH vr
npo6leuu, Karo 6uxa MoTJIH Aa ce v3pa3flT B
rrpoMollupaHeTo Ha 3ApaBe qpe3 KaMITaHHH 3a
rrpeBeHllntr, paHHa AI,IafHocTVKa V HMyHpI3aIII/'s,: B
rroAKpena 3a o6paronatruero rrpe3 rlporpulMll 3aorpaMortBaHe, npeAocraBsHe na unQopMaIIuoHHaTexHI4Ka, rloA[oMaraHe o6yueHuero Ha nl,Iqa cbc
cuequQnvHu uorpe6uocru; B ycr4lrnflTa 3a
nogo6prnaHe Ha coIII4iulHara I,IHTerpaIIIa{ rlpe3
I4Hr,rrIr4arr{BH 3a HaMiultBaHe Ha HepaBeHcrBara I4
AHCKpr,rMr{HarIHflTa; B OIIa3BaHe Ha OKOJIHaTa CpeAarlpe3 BHeApqBaHero Ha eKoJlorocto6pa:Ho[pon3BoAcrBo, peIIHKJII,IpaHe H ap. tro ro3I,I HaqI'IH,KOM[aHI4I,ITe H3rIbJIHtBaT CBO' rpa]K,qaHcKH AbnfKbM o6qHocma e rloAKperra Ha rlocrl{raHero Haycroftvuno HKoHoMrrqecKo pa3BI,ITI,Ie u pacrex. B
cJryqzu, KopnopaTHBHara coquulJlHa orfoBopHocT ce
IIpOtBtBa KaTO pe3yJITaT Ha IIOBHIIIeHaTa CTerIeH Ha
o6ttlgocrua B3aI,IMo3aBI,IcHMocr.BoAeuI Qamop 3a pinrpblrlaHe Ha coIIH€trIHara
oTroBopHocT Ha KoM[aHnHTe B orITHKaTa Ha
rpa:KAaHcKHfl AbJIr e 6esclullaero Ha ny6luqHaraBJIacr 3a rIpeoAoJIsBaHe ua npo6neMl,ITe, cBbp3aHI{ cI'IKOHOMI4IICCKI,ITE HC PABC HCTB A, AI,ICKPI,IMI4HAIII{,f, TA,
6eAsocrra v texororuqHl,ITe KaraKJII,I3MIi.
SCIENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES _2013"l8-19 October 2013. Plovdiv
HenpanureJrcrBeHl,IflT ceKTop, cbBMecrHo cbc
cTorraH cKHTe opf aHvrcarlldl./., IIp eAn af a zrnrepH arHBHI4
noAXoAr4 u perxeHlrr Ha re)KKI4Te coIII4anHO-
I'IKOHOMHI{ECKI,I NPOTI,IBOPEl{VIfl, C KOETO Cb3AABA I,I
6laronpuflTHkr Bb3MoxHocru 3a v3flBa Ha
fpaxAaHcKoTo caMocb3HaHl4e Ha oTAeJIHHTe
r4HAI,IBI,rAr4 H fpyilU.
ErcuouupaHero Ha Kopnoparl4BHara coqllzulHa
oTroBopHocT ce [o.qnoMafa I,I oT Bb3piDKAaHeTo Ha
3HaqprMocrra Ha ernKara 3a yctrelllHoro 6u:Hec
put3Br,rrlre. B:auMHara o6ntprauocr Mex(Ay
rluBapHaTa HKOHoMI'IKa V AeMOKpaqVflTA HAJIafa
rroBI4IrIaBaHe Ha rrpo3parlHocrra B 6ugHec
oTHOIUeHHflTA r,r BHCOKa CTerIeH Ha KOpeKTHOCT KbM
uorpe6ureJrrlTe.
B ocHoBara Ha Kop[oparnBHara coutaiulHa
orroBopHocr cror,r go 6poctnecrHoro I,I3rIbJIHeHpre Ha
npeKI,ITe 6H:nec aHI€DKTIMeHTI,I KbM KJII,IeHTa, qpe3
Koero opraHl43aullsra upu4o6una aBTopI,ITer,
BJrprrHpre v neqan6a. flrpnuuHurr o6pa: Ha
coquzurHara orroBopHocr Ha 6u:Heca e I4MeHHo
cTpaTel-HqecKoTo ynpaBneHl4e Ha I4HOBaIII4I'ITe B
rrpor43BoAcTBoro 14 AocTaBKaTa Ha cToKI,I r.r yCrryrH. c
H3MecrBaHero Ha Qor<yca or KorI4r{ecrBeHI4Te
rroKa3areJrr{ Ha 6raroctcrotHnero KbM
KaqecrBeHr,rre [apaMerpl,t, neqzut6ara ce [peBPbula
or rlen na 6ugHeca B cpeAcrBo 3a no.qo6prnaHe Ha
coq[uIJrHo-HKoHoMHtIecKaTa I4 oKoJIHaTa Cpe.qa.
flpeHe6perBaHero Ha coIIIauIrIHI,Ire et:.ueficrBl4c
or geiluocrra Ha KoMTIaHI{HTe, KoHTo ce fipoflBtBar
nog Sopuara Ha HerarI4BHH BbHITIHu eQerru, Karo
3aMbpctrBaHe Ha Bb3Ayxa, BOAI,ITe a rlot{BHTe,
r43qep[BaHe Ha rrpHpoAHI4Te pecypcvt, vr B pe3ynrar -
BJIOIXABAHETO HA KAI{ECTBOTO HA XVBOT HA XOPATA,
rroAKorroBa o6qecreeHara no,{Kpena 3a
opraHlr3arlurra. KpafiHurr pe3ynrar e He caMo
zary6a Ha o6uecrseH lrpecrllx, Ho 14 oTJII,IK Ha
KJTLTeHTI. O6rqecreeHu{T HarI{cK npoBoKl{pa
cTonaHcKr4Te yqpe)KAeHl4r{ Aa TperLIpaT Karo
BbTperxHr.,r cBolrTe He|aTI,IBHI,I eKcTepHZlJII{, [pLI
Koero or pa3xoA rH rlpeBbpHar s 6raronputrHa H
fleqilrrnBlxa 6uguec Bb3Mo)KHocr. Ycultuxra 3a
HaMaJuBaHe Ha BpeAHIlTe eMucHI4, npepa6orKara I4
BTopr4rrHara ynorpe6a Ha Marepllanl{Te vr
cypoBI{H}ITe B AblrocpotleH ITJIaH clroMaraT 3a
HaMaJrsBaHe Ha olepaTI,IBHI4Te pa:lXOAI4.
CrrqenpeMeHHo, AeftcreureJlHara 3arplDreHocr 3a
EKOIO|HTIHOTO OIICJIf,BAHE HA NJIAHCTATA, BbTIJIbTCHA
B KoHKperHr.,r 6usHec IpaKTI{KLI, cnoco6crna 3a
no4o6prnaHero Ha rry6ruvuur o6pa: HaKOMTIaHHI4Te, C KOeTO Ce yBenl,IqaBa AOBepI{eTo Ha
uorpe6urem v ce pa3lrll{pfiBa rl€BapHl{flr Afln.ClteAoeareJlHo, colll4zrnHara orroBopHocr rloecTecTBeH HaqHH ce rlpeBpbula B qacT oTMapKeTr4HfoBara cTpaTeruIs Ha KopnopaqvuTe.
g
1 387
HAYqHI,I TPY,IOBETOM LX
"XPAHI4TEJTTIA HAYKA, TEXHI4KA I,ITEXHOJIO|I{U - 2013"
18-19 orrounpn 2013, [.nonAun
CrnpeuenHllTe reHAeHuI4v ca v36opbr Ha coIrHuIrIHa
TeMa Aa 6rAe B yHLIcoH c 6urHec IIeJIIITe 14
npoAyKToBLIt acopTI4MeHT Ha KOMIIaHI4'Ta.
MaprernHroBnrr rIoreHIII,Izrn or yr{acrl,Iero B
coquanHr4 r4Hr4rIHarLrBr{ ce [pocrl4pa or flo-Ao6poro
no3r4rllroHr4paHe Ha MapKaTa Ao 3acHJIBaHe Ha
r4Hrepeca Ha KpyTIHLI lIHBecrHTopI{ u [apTHbopl4.
(nx. Kornrp u lluir, [3])Pa:rptqaHero Ha Koploparl,IBHara coquanHa
orfoBopHocr Aonpkr]Hacs, He caMo sa o6qHocrHoro
6rarocrcrotHue, Ho H 3a crorlaHcKlaTe rIoKa3areJII,I
Ha opraHI43aIIHI4Te. Or TpDKAaHcKI{ Abnr rfl ce
rrpeBpblqa B r{acT oT MapKeTHHfoBI4Te cTpaTefvK 3A
pa3Br{Tr4e Ha 6ulHeca, aAanrI4paHLI KbM
npoMeHtIqHTe ce H3I,IcKBaHWfl, 3A IIenH LI CpeACTBa B
KOHTeKCTa Ha KOHIIe[qUtra 3a ycroftuueo
lrKoHoMnqecKo pzI3BLITI,Ie I4 pacrex. B cserlll,IHara
Ha ra3I,I vAefl, e$exrusHocrra Ha I,IHIIIII4arI,IBI,ITe B
paMKHTe Ha coquiuHara aHroKllpaHocr na 6Hsueca
ce npeAorrpeAeJlr or uz6pauun noAXoA KbM
o6ulHocruute uorpe6uocru. Capability approach,wv rIoAXoAbr Ha cnoco6Hocrl,ITe, cbc cBof,TaHacoqeHocr ICbM npo6reuau,IKara Ha pa3BI{TI,Iero ceyTBbp)KAaBa KaTO MeTOAOnOfI'IqeCKa OCHOBa Ha
SCTENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES _2013"
l8-19 October 2013. Plovdiv
KoHKperHa iulTepHaruea. AHanu3br e aNa6ueaneHTeH- or eAHa crpaHa eAllHcrBoro Ha cnoco6uocrl,ITeMapKI4pa peanHl4Te Bb3MOXHOCTI'I, OT KOI4TO TIOBeK
MOIKe Aa Ce Bb3rroJI3Ba, OT Apyra - MOXe .qa [peIIeHH
e Qerrunnocrra Ha pe€rnH o I43BbpLleHHre gefi HocrH.
Capability approach He e opueHrl{paH KbM
I'I3CJICABAHC HA qOBCIIIKATA AKTHBHOCT, TTOPOAEHA OT
orHorlreHuero Ha MarepuzuHrlTe 6nara I(bM
r{HA}IBr.rAyuriIHara cso6oAa. flo.{xoltr sa6nsra
Bbpxy KoHorarlr4.rrra Ha IrpaBara, cso6oAzre H
6rarocrcroqHr.rero. KOeTO e HeroBo
MeroAoJrorr4r{ecKo rrpeAr4Mcrso. Tofi e HacoqeH KbM
r,rHTerpaqvrflTa Ha rroBenKoro 6larocrcrotHlle B
Marepr4aneH, Ircr4xoJIofI,IqecKV 14 coqllzuleH acfl eKT,
Koero fapaHTnpa HefoBaTa [pHnoxl4MocT KbM
coIIHiurHr4Te uHI,Iq[arvBr Ha 6usHeca. Bts QoxycaHa BHI4MaHI,IeTO nona.4aT I'IKOHOMI4TIeCKI'ITe,
coqu&ilHlrTe, IolI4TI4qecKI4Te v KynrypHl{Te
H3MepeHlrr Ha qoBerrlKufl x{I,IBor. Ceo6oAara ce
pil3tnelqa KaTo rIpoeKIII{t KaKTo Ha coquallHaTa
cTpyKrypa u HHcTHTyIII4OHUUIHaTa OpfaHI43aIIHt,
TaKa v Ha r4HAHBI4AytIJIHI4Te [peA[Or{I4TAHVg, 34
Jrr{qHocrHa a o6uluocrHa ce6epeall43allut.
Cso6oAara Ha I4HAuTBVAa ce cbcroll B ToBa Aa BoAI4
HAqI'IHA HA XI{BOT, KOI4TO XCJIAE, T4 TA YAOBNETBOPIIcoqllzulHo-LlKoHoMllqecKnTe cvr IIeJIH, cB6p3aHI{
Harrpr.{Mep c o6pa:onauuero LT Kapuepara.
Coquaruara orroBopHocr Ha 6usHeca B Ayxa Ha
crparerur,rre 3a ycrofruuno coquanHo-I,TKOHOMI'ITIECKO PII3BIITHC LT PACTCX AKIICHTI,IPAI4MeHHO Bbpxy piBrrrr4prBaHero Ha Bb3MoxHocTI{Te[peA oTAenHI4Te IdHATTBT4I.U 14 fpy[U, c KoeTo
AorrpnHacr 3a [oBnuaBaHero Ha o6uluocrHoro6rarocrcrorH14e.
Xuuoresara 3a TIoBeITIKI{Te cnoco6nocru ecBbp3aHa c npelleHKara Ha KoHKpeTHarar,rHAHBr,rAy€urHa cr{ryaqutr, Karo Soryctr e Bbpxy6naronpusrHlrre B63Mo)KHocrI,I, KorITo ce pa3KpI,IBarrrpeA rrnp.LrBvrp.lzLre. Ta:n [epcneKTI,IBa BKJIIoqBa HanbpBo M-flcro Aeftcrsurra, T.e. Aeilsocrure, Kol{Toxopara Morar eQerrunuo Aa I43BbptrlBar I,I HuBoroHa 6raronoryqrle, Ao Koero peanHo Morar AaAocrlrrHar, r,r Ha BTopo Mtcro Ha6opa or
cnoco6Hocru, or Kor4To Mofar Aa ce Bb3rIoJI3Bar.M. Hyc6ayM, Kotro cbulo pa6orr.r B paMKlare Ha
MeroAoJrorprrra Ha capability approach, rpeAnaraurrrpoK tr yHr,rBepcarreH Ha6op or cnoco6uocua,xoftro BKJrK)qBa x{r{3HeHoro pa3B}ITI{e, 3ApaBHH-flcTaryc, Snruuecxara HenpI4KOCHOBeHOCT,
I,rHTeneKryaJIHHTe U eMOIIIIOHUUIHI'ITe flpaBa,
cBbp3aHH c o6pa:oeaHr4ero, cso6oAara Ha MI,IcbJITa,r.t6opa r4 qyBcrBara, coIIHiuIHara cBbp3aHocr, KoqrolpeArroJraf a eMnaTI,I fl, 14 lrkllrca Ha ALIcKpLIMLIHaIIII',lrKoHoMr4rrecKr,r npaBa Ha co6crseHocr v rpyA rrTIOJII4TI'IqECKI'I IPABA 3A AKTI'IBHO YqACTUC B
g
npoeKTHpaHeTo 14 rlpuno)KeHl{eTo
KOpnopaTHBHaTa coquzulHa oTroBopHocT.
MeroAorornrrecKu 3aJro3lr Ha [oAxoAa Hacnoco6Hocrrrre
floAxo.qbr Ha cnoco6socrl,ITe, ICrM tII'Iero
pa:pa6orBaHe Ho6enosurr naypear rlo I,IKoHoMI'IKaor 1998 r. Anaaprnc CeH I{Ma cblrlecrBeH IIpI{Hoc, eB OCHOBaTa Ha rIapaAI,IfMaTa 3a qoBeulKoro
pil3BI4THe. Cnoco6HocrnTe ce u4eurHQullnpar cyMeHr.rrra Ha qoBeK Ia rpaucQopMllpapa3lonafaeMlaTe pecypcu B )KeJIaH u npeArIotII4TaHpe3yJlrar. [Io4xoAtr aKIIeHTI{pa Bbpxy xpafiHureIIenH I,I pe3ynrarl,I, Karo yBenllqeHo 6laroctcro.f,HneH nocrurHaro pEr3BL{THe. Tesu qenIa ce o6osHaqaBarKaro qoBerrrKr,r cnoco6nocrl,I 3a Aeficreue.
Cnoco6uocrra e p€BnI,IqHa or .4eftcrnuero.Pa3rlrxara ce cbl43MepBa B TepMI4HI4Te Ha
cso6oAara, T.e. ur6opa, 14 pearlHo onoJl3orBopeHaraBb3MoxHocr. Cso6oAHTe u Aeficrnvsra rlpllTexaBarIxHpoK na6op LI3MepeHnt, Karo o6pa:onaHl4ero,3ApaBHI{t CTaryC, TpyAa, COIIHUUIHaTa aKTI'IBHOCT Ha
I{HArdBI4,{a. B ro3}I cMI,IcbJI, 6e4nocrra,HeFpaMoTHOCTTa, COIII4aJIHaTa I43KJIIOTIeHOCTlpeAcraB[tBar JII,IIxaBaHe or cnoco6socru., Koerocb3AaBa 6raroupntrHl,I Bb3Mo)I(HocrI,I 3apa:irpbulaHe Ha coql4anHo orroBopH 14 KopIIoparl,tBHHHHI,TIIHATHBH.
OcnosHragr MeroAoJIorI4qecKI4 3ilrlof Ha
rroAxoAa ce KoHrIeHTpI,Ipa Bbpxy cso6ogara Lr
Bb3MoxHocrra ra' us6op Ha nafi-npe,q[oql,ITaHara
HA
1 388
TIAYqHI,I TPYNOBETOM LX
"XPAHI4TEJIHA IrAyKA, TEXHI4KA I4TEXHOJIO|VM-2013"
18-19 orrorunpn 2013, flrosAue
ry6ruqHara c$epa. (sx. Nussbaum, f4f, [5]) A. CeuC CKETITI4IICH TIO OTHOIIICHI'IC HA Bb3MO)IGOCTTA 3A
r{3foTBqHero Ha IIoAo6eH yHr,rBepc€ureH JrI4cT Ha
cnoco6HocrHTe. Tofi cql4Ta, qe MHoroI,I3MepHaraqOBCIIIKA AKTHBHOCT I,I PA3NIdqH'flTA B COIII4AJIHATA
cpeAa rrpeArron afaT MHo)KecTBo c[oco6HocTl4, KoHTo
He Mofar Aa 6rAar yuu$uqr,rpaHlr. B saeucHMocr or
coquanHo-I,rKoHoMrlqecKlrr KoHTeKcT Ha6optr oT
peneBaTHTr,r cIIoco6HocTH Bapl4pa, c KoeTo v
npnoplrreTr,rTe B couHzurHHTe l4HTepecu Ha
KoMnaHr4I,Ire. B 6eAuure u pa3BlIBaIqH ce crpaHn or
rrbpBocrerreHHo 3HaqeHHe ca cnoco6Hocrl,ITe,
cBbp3aHr4 c QHru.recxoro oIIeJrrBaHe Ha xopara,
KaTO Hanpl4Mep AOCTbrra AO XpaHa U nUrefisa BOAa,
4o o6pasoBaHlre H 3ApaBHH ycJIyrI4, Karo ycrururra
Ha ny6lHrrHufl n r{acrHur ceKTop cneABa Aa 6rAar
HACOIICHH KBM TE3I,I CQCPT,T. B PA3BHTI'ITCHa[peAHzlJIlI HKOHOMI,IKH Ha rIpeAeH TIJIaH I'I3JII'I3aT
CNOCO6UOCTI'ITC, CBbP3AHI,I C IIbJIHOIICHHOTO
cTonaHcKo I4 noJIHTHT{ecKo yr{acTl{e Ha rpil)K,{aHllre,
KaTO Hanpl.{Mep ofp aHurl aBaH e H a AHcKpHMrrHArJJ4flT A
14 Kopymlr{f,Ta. llo ro3rr HaqI,IH, cnoco6Hocrl4Te
Morar Aa ce rcnacuQuqupar B rpn rpyrurlrr{HocrHr4 (Hanp. Qneuvecro cbcrosHue,I,IHTCJII'ITEUTUOCT), COqUAIIHH (UANP. COIII4IIIIHI'I
HopMr,r, rry6nuunu rroJrr{TlrKrl, cy6yp,uuHaIIIIoHHI,IOTHOIIIEHI'I.9, IIPOgBI,I HA AI,ICKPI,IMUUAqTAX) T4 HA
oKoJrHara cpeAa (uaup. KJrriMar, ran$pacrpyKrypa).(nx. Sen, [7], p.311-314) Tesu rpancQopMaIIuoHHHareHTH oJrHrIeTBOpsBaT OTTOBOpHOCTTa Har HrvBrrrurre, Kop[oparlr4r4Te u ny6ruvHara BJIacr.
HHrep4ucllurlnuHapHoro ecrecrBo Ha noAxoAaHa c[oco6socrHre HaAXBbpJrt recHI,ITe paMKH HaMaKcr,rMn3aur4sra Ha irurrHoro 6rarocrcrotrHue vo6xsaqa vreflTa 3a cb3HareJIHI,It rrpllHoc KbMo6ulHocrHoro 6naronorryqrle, c Koero ce [peBpblrlaB noAxo.q.flIrla MeTonorFlecKa paMKa B rIpaKTI,IKaTaHa Kop[oparnBHara coqu€IrlHa orroBopHocr. TsrIoBeJLf,Ba Ha 6usHeca ,,...A& Ao6ass KbM
QyHgarvreHTaJrHara cv 3afpl4)I(eHocr 3aKor[qecrBeHLITe rIoKa3areJIV Ha xuBora (croru vycryru) 3afplr)KeHocr 3a Kar{ecrBoro My, 3a
Susuvecrara, r{oBeruKara r{ coquaJlHara cpeAa HacbBpeMeHHI,It I,IHAI4BI'IA 14 Ha CbBpeMeHHaTao6ulHocr." (Aparrp, [], crp. 37)
Xunoresara Ha cnoco6socrl,ITe cbAbpxarxr4poK ua6op uKoHoMHrrecKlI, coIIIlzIrIHI,I uKyJrrypHr4 rIeJrH u Aeficrsr4fl, Kor,ITo xopara Morar Aapeanl,I3l{par. Tasu HacoKa 3a ocMI,IcJIsHe HaI,tKoHoMr4rIecKoro 6naronoly.rue I,rHTerpupa B
aHaJrr.r3a pe€rnHnTe xlr3HeH[ rIepcrIeKTI{BI4 nPeAxopara. B cJlyttiul, ,,roM6uuawrTa or
Qyn,qaMeHTarreH aHaJrr,r3 14 [parMarLTtIHorrpr{JroxeHue npr.rAaBa Ha capability approachHeroBoro o6ruupHo'snr4rnue." (Sen, [6], p. 86)
SCIENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES _2013"
18-19 October 2013. Plovdiv
gKoHuenqvflTa sa cnoco6Hocrlrre orrrBa n orBbA
pearrr43r,rpaHuTe Aeftcrsuq u rocrrrrHarl4Tepe3ynraTr4 H ce cbcpeAoror{aBa Bbpxy corlr4€rnHo -
raKoHo Mrlq e cKr4Te o 6croqreJr crBa v vHAlaBr4Ay an H HTerlpeArroqnTannfl, r.e. cso6oAara 14 Bb3MoxrHocrure.PasHrarqero Ha cnoco6Hocrlrre cnyxn Karoopr,reHTup 3a rrpeqeHKa Ha KoHKperHara cso6oAa, eKoqro pa3ronara AaAeH HHAHBI4A. Cno6oAararrpeAcraBJrsBa QyH4arnreHTzrJrHara Kareroput BnpelleHKara Ha cuoco6uocrllTe. Te ca KoHKperHa
Qoprraa Ha npo{BJIeHLIe Ha cso6o.{ara. A, ,,HoBoroI,r3I,IcKBaHe e 6usHecrr Aa HarIpaBI4 TaKa, qe
coIIHilJrHr,rTe rIeHHocTr4 kr Bb3FiIeAI4 AA Cb3AaAaTcso6oAa 3a r4HAriBVAa v Aa ,,npou3Begar" go6poro
o6ulecrso." (,{paxrp, [], crp. 305)Cno6o4ara e flpecetlHara roqKa Mex,qy
rroAxoAa Ha cnoco6HocrnTe v Koploparl{BHaracoquzrnHa orroBopHocr. llo4xogtr Hacuoco6nocruTe, rrpunoxeH KbM Kopnoparl,IBHaracoIIH€IIIHa OT|OBOpHOCT, npeArIOCTaBs KOHKpeTHI'ITecrparerr,ru 3a rroBlruraBaHe Ha o6usocrHoro6larocrcrorHr4e Aa ce Qorcycrapar Bbpxy vreflra 3apa3r.xrlprBaHe Ha qoBe[rKara ceo6oAa qpe3
o6pa:oaareJrHlr, 3ApaBHr4, aHTlrAHcKpI4 MI4HaIIHoHHI4,Tpy,{oB I.I H eKO JI Of I,IqHI,I I4HHIIT4 aTI,IBI'I.
ilo4xogrr Ha cnocoduocruTe nKOp[OpaTr{BHaTa COqUaJrHa OTTOBOpHOCT
floAxoAbr Ha croco6Hocr:ure rIo3BoJItBa Aa cer,r3rorB{T KoploparlrBHr,r u ny6mruHl,I crparervu trTIoJIHTI,IKI,I, HacorleHll KbM cb3HareJlna 14 ycrofiuunacorluiurHa v r.rKoHoMr{rrecKa rlpoMf,Ha. Toft enpr{opnTerHo op14eHTr4paH KbM rlpeMaxBaHe HaofpaHHqeHLltTa, KOI4TO Bb3rrpe[rTcrBar[bJrHorleHHara u e$erruBHa r.r3qBa Ha JIHrIHocrra.Pa:pa6orBaHero vr orleHKara Ha coquzulHooTroBopHH KopIIopaTI'4BHId krHkrrlvatvBr4 qpe3
capability approach ce rr3BrprrrBa Ha ocHoBara HaTtxHoTo BJrr{tHr4e Bbp)ry pa3nI4qHI4Te u3MepeHI4C HaqoBerrrKara ceo6oAa. Arqesrbr ce nocraBs BbpxyToBa xopara Aa ca 3ApaBI4, HnQopurapaHn,o6paronauv, IZ 6tAar rpiDKAaHcKI4 aKTIIBHU u Aa
YI{ ACTBAT IIbNHOIICHHO B COIIHUIJI H O-I4KOH OMI4 q CCKATA
lefiHocr Ha o6uluocrra. BsuuauHero ce H3MecrBaor AoxoAr{Te, pa3xoAr4Te v norpe6reHl4ero KbMtroBeurKara cnoco6nocr 3a Aeftcrsue vcaMoocblrlecTBf,BaHe B JII,IqHOCTeH, COqUaIIeH V
HKoHoMr,rqecKr,r rrJraH.,{noftucrueHara cblrlHocr HaIroAxoAa Ha cnoco6uocrllTe, B acneKTa HaugeHruQuKarlrrrra Ha orpaHutleHuflTa 14norpe6uocrrrre sa o6quocrra or p€t3llrllptBaHe HaKoHKperHnre cno6oAr4 Ha xopara I,r oIIeHKara Hape3yJlTarr.{Te or rrpeArrpueruTe .4eftcrnul,[pe.qo[peAenq eSexruanocrra Ha IIHIIIII,IaTIaBHTe BpuIMKr4Te Ha coqualHara orroBopHocr Ha 6nrseca.
1389
HAYIIHI4 TPY,iIOBETOM LX
"XPAHI{TEJIHA HAYKA, TEXHI'IKA I,ITEXHOJIOIVM-2013"
18-19 orrorunpn 2013, ffronnnn
O. Kornrp v H. Iluir Knacn$uquparcTpaTefr4lrre B rrpaKTI,rKaTa Ha KopnopaTl4BHara
collr4€rnHa orfoBopHocT B ulecr fPYnH, a UMeHHO:
nonyrflpusupqHe Ha Kaysct, MapKemuHz, o^sbpsaH c
KCry3Ct, KOpnOpAmUgeH COqUAneH JvtApKemeHz,
KopnopamuhHo Qwtaumponus) do6poeoneH mpyd 3a
o1uquocmma, coqucuHo omzosopHu dusuec
npaKmuKz. (nx. Koutp vr lluit, [3], crp. 26 - 27)Bcsra eAHa or re3II IaHHIIIIaTI,IBI,I ilpeArlocraBt
rrpunoxeHriero Ha capability approach.IfonynnpusupaHemo Ha Kaysct ce H3pzt3{Ba BbB
BJraraHeTo Ha cpeAcTBa 3a rIoBlIIrIaBaHe Ha
ranQoprvraul{tra I{ HacoqBaHe Ha BHI4MaHHero KbM
3Har{[Mlr cbBpeMeHHr,r npo6leun, cBbp3aHI,I
Ha[pr4Mep c npeBeHIlLItTa Ha pa3nHqHHga6orgsaHuf,, JII,IfIcara Ha rllrrefiHa BoAa B Hf,KoI'I
pefI,IoHIr, tlpotrB]ITe Ha ALICKpI,IMHHaIIU',cbxpaHflBaHeTo Ha npupoAHI,I, IICTOpI{IIeCKI4 14
KyJTTypHLI Sa6enexuTeJlHocrl,t. Arqesrtr e Bbpxy
noBr,ruraBaHero Ha 3HaHpr.flTa u unQoptvfitpaHocrra,
Karo ocHoBa 3a pzBBI4TI{e Ha c[oco6HocTl4Te Ha
HHAr,rBI,IAa. ctUlenpeMeHHo, OT Ta3I4 KOpnOpaTI4BHa
r{Hr4LIHaTI4Ba MOX{e Aa Ce IOCTaBI'I HaqAIOTO Ha
3HaqHM ny6ruueu Ae6ar Bbpxy KoHKperHure rexKu
coquzurHo-llKoHoMnqecKl,I I4 eKoJloruuuu npo6JleMu,
B pe3yJrTaT Ha KOeTO Aa Ce yBenI{tIH [pO3patIHocTTa
B yrpaBJIeHI,IeTO lI B TIpOU3BOACTBeHI,ITe rlpoqecl{ Ha
Kopropaqr4HTe.
Mapxemwthm, o6eupsau c Koy3a, ce cbcrola B
AapsBaHeTo Ha rIpoIIeHT or neqaloara [p]I
npogax6ara Ha AaAeH rIpoAyKT 3a noArloMaraHero
Ha orIpeAeJIeHa coIIHitIIHa I{HHIII4arI,Ina. (Dorycbr e
Bbpxy IIOBHIUaBaHeTO Ha CpeACTBaTa 3a AaAeHa
Kay3a r{pe: rorpe6urencrr rpl{Hoc. E$exrsr Bbpxypa3rrrplptBaHero Ha rroBeIrIKHTe cnoco6socru e
AByrrcMepes. Or e,{Ha crpaHa, rofi ce cbI,I3MepBa cKOHKpeTHUTe TIOJI3LI 3a aApeCaTHTe Ha AaAeHaTacorluiulHa I,IHI,IIII4arI4Ba, Kosro Haft-qecro e B
o 6nacrra ua o 6p aroBaHH ero utrur grpaBe orr a3BaH ero.
Or Apyra crpaHa, qpe3 cBot ilpl,IHoc KbM
o6ugocrHoro 6laroctcroflHl,Ie, KJII{eHTI4Te Ha
KoMrIaHI,Igra, ocb3Hanaitxu, qe ca qacr or uaula6ga6naroAereJlHa KaMrIaHut, pa3BHBar JII4qHocrHVTe cLr
cnoco6uocrn v ocblrlecrBtBar rpaxAaHcKara cnce6epearI,I3alln.f,.
KopnopamurHunm coquaneH r4apKemuHz ce
cbcpe.{oToqaBa Bbpxy [poBexqaHeTo Ha KaMnaHI'IU,
opr,reHTI,rpaHI,I K5M npoMsHa Ha KOHKpeTHOTOIIOBCIIIKO TIOBCAEHI,IE C ODICA AbJITOCPOIIHOTO
no.qo6pxnaHe Ha o6qecrseHoro 3ApaBe,6esonacHocrra, oKoJIHara cpeAa n AP. ArqenmrBbpxy ycrofiunnara trpoM.rHa Ha IIoBeAeHHerorrpeAorlpeAens a"{eKBarHocrra n eQemuBHocrra or
npunoxeHr,rero Ha noAxoAa Ha cnoco6uocrure. BpeALIqa cI4ryaIIUU p'a:UrnprnaHeTo Ha qoBeIrIKaTa
SCIENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES - 2013"18-19 October 2013, Plovdiv
cso6oAa e QyHxqrar or ilpoMtHara B[oBeAeHrrecKrlTe HaBI,Iqu. Hanpurtrep, pa3AenHoroct6upane Ha orIIaAbIrI4Te HaMuLJIf, Ba pUBXI{IrIeHI4eroHa pecypcn v 6naronpntrcrBa rtogbp)I(aHero HaeKorofr4trHrlc 6anagc. HaruarssaHero HaTTOTK)HOrryUeHerO Vr KaMTIaHI{HTe 3A HaBpeMeHHI4r{MyHr,r3arluu crroMarar 3a uogo6prnaHe Ha 3ApaBHLIflcTaryc Ha xopara r{ rIoBI4IuaBaT KatlecTBoro }IM Ha
xlrBor. [rnrorpafisara ilpoMr{Ha Ha r{oBelrlKoro
loBeAeHr4e pr3r{cKBa [poAbnx]ITeJIHLI yCI/.nHs, OTcrpaHa ua ny6marlHl{Te u rracrHl4Te opraHI43aIIuH, HonoJro)ro{TeJrHr4Te pe3ynrarl,I Bbpxy o6ulecreeHoro3ApaBe H OKOJIHaTa CpeAa pa3IUI,IpsBaT r{OBeIIIKHTe
cso6oAla u Bb3Mo)KHocrH 3a IIbJIHoIIeHHa JIHr{HocrHaH colll4aJrua ce6en3tBa, Karo noBl4lxaBar JII,ItIHoro I,I
o6usocrHoro 6raroclcrotHlle.KopnopamusHama Qunaumponun na6lsra Ha
Aapf,BaHero Ha pecypcu 3a AaAeHa Kay3a.Tes,{enqurra e KbM I43ocraBgHe Ha ro3I,I MoAeJI Ha
coquzulHa oTfoBopHocT vr rIpeMpIHaBaHe K6M
crparerr4rrecKo o6nrpsnaHe Ha 6usuec uenI,ITe vr
rrpoAyKTI4Te Ha KOMlaHI4tTa C AbnfOCpOqHaI'IHHIILIATI4BA, KO'TO AA IPI,IBNHqA I4HTCPCCA HA
norpe6ureJlI4Te, naprHbopI4Te, HHBecrI4TopI{Te u
cJryxl,rrenr,rre. Btnperu roBa, pa:Hoo6pa3l,Iero or
KoHKperHr{ r,rHlIquarI,IBI{, Karo 6esetsN,{e3AHara
rroMolrl, [peAocTaBflHeTo Ha cTI4rIeIlI.VrVr, AapeHHeTOHa rrpoAyKTr,r u ycnyrn, crloMara sa noAo6psBaHero
Ha xr43HeHara cpe.{a v piBKpI{BaHeTo Ha HoBI'I
Bb3MOXHOCTTI rlpeA Hy)K.qaeql4Te Ce I/HALIB[4AL[.
flpurexaHuero Ha MarepvaJrHkr 6lara, MaKap r ra
He H3piBrBa cbrrlHocrra Ha [oAXoAa Ha
CNOCO6HOCTI'ITE, IIPEACTABJIflBA QYH.4ATT,TETAJIHArrpeAnocTaBKa 3a orKpI4BaHe Ha HoBI,I IIepCrIeKTVlBrr r4
pa3rpbqaHe Ha tIoBeIIrKara cso6oAa 3a nr6op vr
reficrnue.fo1poeonHunm mpyd 3a o6uquocmma
OJII'IIIETBOPf,BA HACbPTIABAHCTO OT CTPAHA HA
opfaHH3arluflTa Ha rIoJIaraHeTo Ha HeoBb3Me3AeHrpyA or cnyxl4reJll4Te ul vrv naprHbopl4Te B
rroAKpe[a Ha AaAeHI,I o6ulsocruu Kay3H.
ErarorsoplrrenHocrra 14,qo6pononnnflT TpyA ca
QyHgaN,reHTbr Ha Kop[oparl,IBHara coquanHaorroBopHocr. llo ro3l4 Har{I,IH ce crl4MyJlvpaJrr,rqHocrH ara u rpiDKAaHcxa ce6epeafill3alll4t, Karo
rrplrHocbr ce orpa3tBa B rIoBI,IureHHTe cnoco6uocru,pa3Kprrrr.rre HoBr,r Bb3MoxHocrll u uogo6peuaraxH3HeHa cpeAa Ha norpe6urenure Ha KoHKperHI,ITer4Hr,rql{arr4Bu. [o6ponoJIII]ITe, or cBot crpaHa,llonrlaBar yAoBneTBopeHI4e oT npl4Hoca cv KbM
rroBr4ueHoro o6ulHocrno 6laroclcrotHl4e.KounauHnre, KoI,ITo HacbpqaBar 4o6ponoluurTpyA, cblrlo I,I3BJII'Iqar IrOJI3a, KaTO rIpHBJIHqaT,MOTI'IBI4PAT U 3AAbP)I(AT CJIY)KI4TEJII,I, HAAAPCHI,I C
BI'ICOKA CTCIICH I.P€DKAAHCKO CAMOCb3HAHI4E LI
g
1 390
HAYqHH TPYNOBETOM LX
"XPAHI4TEJIHA HAYKA, TEXHI'IKA I,ITEXHOJIO|VM-2013"
18-19 orronrnpn 2013, fhon1xn
tryBcTBo Ha eMnaTHs. coquanHaTa aHfiDKrrpaHocT Ha
paooTerrlr{Te rrpeArrocTaBt TCXHI,I'
npo0ecuoHilJrr43bM.Coryuatuo omzolopHume 6usuec npaKmuKu
npeAcTaBJU{BaT BHeAprBaHeTO Ha yrrpaBneHcKr4 rrTexHoJrofr,rqHH r,rHoBarlun B rroAKperra Ha coIIHanHI,IKay3r,r ul uilu orriBBaHero Ha oKoJrHara cpeAa. Te cepeuIJIH3LIpar Hafr-qecTo qpe3 I,IHI4III'IaTI4BI'I 3aeHeprprfiHa e$exrlrnuocr, ylorpe6ara HaBb306HOBI4MI,I cypoBI,IHI,I, I]oA06P'BAHE YCJIOBH'TAHa rPYA, rroBnrrraBaHe Ha r.rHoopMupaHocrra HaKJrlr eHTa. P e:ylrau4Te 6n af orrp r4rTcTBaT o rr a3 B aH eToHa oKoJIHaTa CpeAa v cbxpaHtBaHeTo HaeKoJIOTUqHOTO paBHOBeClre, 6eSOnaCHOCTTa Hapa6orHoro Mscro Lr 3ApaBocJroBHoro cbcrotHl4e Harrorpe6r{TeJrlrre.
flpraroxeHrrero Ha rroAxoAa Ha c[oco6Hocrl,ITeruu npo6JreMarlrKaTa Ha KoplopaTr4BHara coquzulHaorfoBopHocr ce cBbp3Ba c yculrvflTa 3a rIoBI,IlIaBaHeHa KaqecrBoTo Ha xuBoT, KaTo orpzl3f,Ba II'JIOcTHI,ISnbT Ha rrpoeKrr,rpaHe, pzBpa6orsaHe, nepuQuqupaHe,r ocsqecTBf,BaHe Ha AaAeHa uHuIJJ/.urvBa Bo6racrra Ha o6paroaaHr4ero, 3ApaBeona3BaHero,HepaBeHcrBara, AucKpr4MI,IHarIurra ul urtrEKOJIO|I'ISTA. KPAftHUTT PE3YNTAT E TIOBHIIICHOTOo6ulHocrHo 6narocbcrosHr,re u 6naroAeHcrBl,Ie.
3arcrroqeHueBssHI,rrHaJia Karo rlacr or rpiDr,qaHcKllfl Abnf Ha
cro[aHcKr4Te opraHr43apn, r<ofiro orpa3tBa rfl xHI4tcrpeMex r,r flpr,rHoc rcbM rrocruraHero ua ycrofiquBocorlr4€lIrHo-r,rKoHoMl,IqecKo pa3BI4TLIe v pacTex,Koploparr,rBHara coqr{ErJrHa orfoBopHocr rlpepacrBaB HEI'I3MCHHA IIACT OT MAPKCTLIHTOBI4TE HM
crparen{u. llo,uxoAbr Ha cnoco6nocrl,ITe,KoHrIeHTpr4paH Bbpxy ceo6oAara n pa3IxI{peHI,IreBb3MoxHocrl{ sa us6op u Aeftcrsve, Tpacvpa rlbrfl
SCIENTIFIC WORKSVOLUME LX
,,FOOD SCIENCE, ENGINEERING ANDTECHNOLOGIES _2013"
18-19 October 2013. Plovdiv
Ha ro3I,I fipexoA r4 rrpeAonpeAenf, eQerrunuocrra HanpeAIIpHeTr4Tecorlr4€urHr4trHlrrlvaTl,'Brl.
flonrure or npr4no)rceHuero Ha capabilityapproach KbM npo6ne\aau4Kara Ha coquurnHaraorroBopHocr Ha 6usHeca ce orpa3flBar Bpirull4peHure Bb3Mox(Hocrr4 sa ra:6op u AeficrsueIIPeA I4HAllBLlAHTe, tlpe3 KOIITO Ce IIOBLIIIaBaT
o6ulHocrHoro 6rarocrcrosHr,re u 6naroAeHcrBlre.Kopnoparr,rBHara coquarrHa orroBopHocr npe3
npr{3Mara Ha noAXoIa Ha cnoco6socrlrreyrBbpxAaBa r{3MepeHlrf,Ta Ha cso6oAara KaroopneHTr4p r,r p*ynrar B crparerr4rlTe sa ycroftvnnoHKoHoMlrqecKo pa3Br{Trle v pacrex{. Ceo6oAar4r43piBeHa B cnoco6socrra, oJrr4rlerBoprBae.U,IHcTBOTO Ha COTIT4ZUIHaTa OT|OBOpHOCT, paCTeXa H6raroctcrorH14ero.
Jlureparypa
tll ,{parup, lI. (2003). MeHuAxrrrurr: 3aAaql{,orroBopHocrr,r, flpaKTr,rxr.t. HsA. ,,KracHKa H crur". C.
I2l ,{paxrp, n. Q004). Ilos6paHo or ,{parup. LIsr,.,,Krac[Ka I,I crl4r". C.t3l Kornrp, O. v lluir, H. (201l). KopnoparnnHacouuiulHa orroBopHocr. HsA. ,,Pofi KorvtosurefiurbH". C.t4l Nussbaum, M. (2000). Women and HumanDevelopment: The Capabilities Approach. CambridgeUniversity Press, Cambridge[5] Nussbaum, M. (2003). Capabilities as fundamental
entitlements: Sen and social justice, in: FeministEconomics, 9(213), pp. 33-59.[6] Sen, Am. (1999). Development as Freedom. Alfred A.Knopf, New York[7] Sen, Am. (2010). L'id6e de justice. Flammarion,Paris[8] Business for Social Responsibility. http://www.bsr.org
g
1 391
lnstitute - PlovdivAHA.flI,l3 HA KAI{ECTBEHh XAPAKTEPIACTAKU HA}KENETA OT BhHO;flern 14eaHoaa, KpacvwJ4pa Karqeaa - Kapa4xoaa; hucmumym eo uEarcdeoHe upo3eumue Ho xpoHume, zp.flnoedue
10. AHTT4flUCTEqUnHA AKThBHOCT HA CBE)t{h nOAnpABKh;TaHa CanyH4xra eea; Kamedpo ,,XpaueHe u mypu3bM' - YXT, IlnoedueANTITISTERIAL ACTIVITY OF FRESH PLANT SPICES;Tana Sapundzhieva; Department of Tourism, nutrition ond catering , IJFT, Plovdiv
1340
?ImoHoMr,rKa1. vKPEn/lEHl4E nPoAoBo/lbcTBEHHofr 6E3onAcHocTt4 B CHCTEME 134sHAqHOHM bHO[ SE3OnACHOCTh KA3AXCTAHA;Khsaroea M,H., Musax6eKoBa c.R., Anutamuucxuil mexHonoeuqecxuily H u ee pcu me m, Ka eaxcxu il u a u,u o uon au at il aepa pn afi y H u ee pcu me m
2. CONTRIBUTION OF SCIENTISTS OF MOGILEV STATE UNIVERSTTY OF FOOD L34gTECHNOLOGIES TO DEVELOPMENT OF BYELORUSSIAN FOOD INDUSTRY;V.A. Sharshunov, A.V. Akulich, A.P. Shchemelev; Mogilev Stote IJniversity of FoodTechnologiesB KNAA Yq E H bIX MO THII E BCKOTO TOCYAAPCTB EH H O rO YH I,I B EPChTETAnPoAoBo/lbcTB]4fl B PA3Bl4ThE nhqEBofr nPoMbtunEHHocTt4 pEcny6nHKh
EE/IAPVCb;B.A. f.UapuyHoB, A.B. Axyrnv, A.fl. l l lennenee; Moeuneecxuil eocydapcmeeuuutity H u ee pcu m e m n pod oeon bc mau n
3. ECOLOCICAL, SOCIAL AND ECONOMIC ASPECTS OF BUSINESS MANAGEMENT IN 1353THE CONDITIONS OF TNNOVATIVE ECONOMY;Alexandr Mironchik, Ekaterina Radishevskaja; Educational institution <Mogilev StoteUniversity of Food Technologies>3KOn O rO-COq]4M bH O-3KO HO M 14r{ ECK[4 E ACn EKTbt yn pABn EHAF.nPEAnPURTl4EM B yCnOBhRX 14HHOBAr$4OHHOil aXOH OM!AR|A;Aaexca H4p M ra poHv r x, Exarep una P agw.! eBcKaR; Yu pexd e n u e o6 pazo eo H un< Moeun e ecxu il zocyd o pc m ee u u afi y u u ee pcu me m n pod oeon bc m eun ))
4. PROBLEMS AND METHODOLOGICAL BASES OF FORMATION OF THE ECONOMIC 1358MECHANISM OF ENERGY SAVING TAKTNG INTO ACCOUNT ENVTRONMENTALPROTECTION;Ekaterina Radishevskaja; Educationol institution <Mogilev Stote lJniversity of FoodTechnologies>n Po En EM bt 14 M ETOAOn O rHq ECK]4 E OCHO B bt OO pM 14 pO BAH 1,1RSKOHOMhq ECKOTO M EXAH h3MA 3H EPTOCEEPEH{EH VIA CYI{ ETO M OXPAH bIoKPylKAtoulEil cPEAbr;Exarepr H a Pa4ra r.ueBcKaR; Yu pextd e n u e o6 pa3ogo H un < Moz un e ecxu ilzo cy d a pc m e e u u afi y H u ee p cu m e m n p o d o eon bc m I rl n ))
5. MARKET RESEARCH OF CONSUMER PREFERENCES FOR VEGETABLE AND L362VEG ETABLE&FRU ITS N ECTARS;
N.V Samankova, N.A. Shelegova; Mogilev state university of food technologies
MAPKETI4H rOBOE hCCn EAOBAHh E nOTPEET4TEn bCKhX n PEAn OqTEH t4 fi B
oTH Olll EH 14 H O BO lqH blx 14 O BO t4E nn OAO B blx H EKTAPO B;
H.B. CarvraHKoBa, H.A. LlleneroBa; Mozuneacxuil eocydopcmeeHHutil yuueepcumem
npodoeonbcmeun
6. THE PRACTICAL APPLICATION AND INTRODUCTION ON STRATIFICATION 1355
TEMPTATE rN BULGARIA (20L1- 20t2l;
Antonia Nikolova Lazarova; lJniversity of food technology' Plovdiv
n pAKTl4 KO-n phn OI{H O BH EAPR BAH E HA CTPAT]4 Ol4 KAU]4OH HA MATP 14 qA B
EbflrAPhn (2011 -2OL2l;
AHroxun Hhxonoea .[aaapoaa; Ynueepcumem no xpoHumenHu mexHonozuu '
[Tnoedue
7. INTEGMTED APPROACH FOR MANAGEMENT OF THE PROCESSES ,,WORKING T37O
ENVIRONMENT.SAFETY AND HEALTH" IN THE FOOD INDUSTRY AND TOURISM;
Donka Taneva; lJniversity of Food Technologies - Plovdiv
UHTETPhPAH nOAXOA B ynPABflEHI4ETO HA nPOqECLtTE "PASOTHA CPEAA -
6E3OnACHOCT 14 3APABE" B XPAHhTEnHATAhHAyCTPUfl U WPh3MA;
,Qonxa TaHesa; Yuuaepcumem no xpoHumenHu mexHoltozuu - llnoedua
8. COMPARATIVE COST ANALYSES OF PEPPER PRODUCTION UNDER CONVENTIONAL 1375
AND INTEGRATED CROP MANAGEMENT METHODS: THE CASE OF STRUMICA
REGION lN REPUBLIC OF MACEDONIA; P. Kletnikoski, E. Sofijanova, D. Jovanov, V.
Dimovska; lJniversity ,,Goce Delcev" Stip, Republic of Macedonia
9. CONCEPT OF THE KNOWLEDGE ECONOMY IN THE MANAGEMENT OF 1380
INFORMATION AND MATERIAL.SUBSTANCES FLOW OF BUSINESS IN THE FOOD
INDUSTRY;Nataf ia Nedelcheva; RIJ "Angel Konchev"
KOHqEnqhRTA,,J4KOHOMhKA HA 3HAHHETO" B ynPABnEHhETO HA
h HoopMAql4oHH UTE A MATEpl,tM HO-BEIqECTBEHH nOTOqh HA 6h3HECA B
XPAHhTEn HO-BKyCO BATA H HAyfi Phf ; H aran rn H e4enqeBa ; PY,,Au een Kbnq e e"
10. CORPORATE SOCIAT RESPONSIBILITY AS APPLIED BY THE CAPABILITY 1385
APPROACH;Syfvia Topleva; Plovdiv l,Jniversity "Paisii Hilendarski"
KOPnoPATI4BHATA COTIHMHA OTTOBOPHOCT nPE3 nPH3MATA HA nOAXOAA
HA CNOCOEHOCThTE;CuneuaTonaeaa; [Tnoedueclu yHusepcumem < flaucutt Xuneudapcxu>
11. BULGARIA'S INTERNATIONAI COMPETITIVENESS lN 2013; Lsez
Tanya Gigova, Toni Mihova; Technical university - Sofio, bronch Plovdiv
M EIKAyHAPOAHATA KO H KyPE HTO Cn O CO EH O CT HA Ebn rAPAA 2OL3;
Tann l-uroea, Tonr Mrxoea; TexuuqecKu yHulepcumem - CoQun, Qunuon [Tnoedue
12. BEST PMCTICE UNDER THE "COMPETITIVENESS,, OPERATIONAL PROGRAMME; 1396
Toni Mihova, Tanya Gigova; Technical university - Sofia, bronch Plovdiv
AOEPATA nPAKTHKA nO OnEPAThBHA nPOTPAMA
,,KOH KyPEHTOCnOCOEHOCT";