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Adventure Works: The ultimate source for outdoor equipment
ASIAN
HIGHLAND GAMES
2018
Proposal
By :
ACHMADSAYUTI@
Executive Summary
• The Concept
Toraja Highland Sport Tourism
• The Opportunity
First in Asia
Increase no of tourist from Asia
• The Potential
Nature & beauty of Toraja
Every country in Asia has a
highland traditional sports
What Benefit We’ll Cover by “Proposed this new products”
• Community participation and
income
• Tourist satisfactory
• Government revenue
• Investment opportunity
• Environment sustainability
Our Current Toraja Products
• Cultural
Rambu Solo
Rambu Tuka
Mane’ne
Traditional houses
Traditional Market
Culinary
Spot Bufallo
Stone graves
Trees graves
Traditional Dance
performance
Etc
•Natural
panorama
Mt. Climbing
Rafting
Trekking
Cycling
2013 Target result
• Tourists
2013 is projected to attract 75000
new foreign tourists
27% of previous first-time tourists
have become repeat tourists
• Transactions
Average daily expenditure
transaction = US $ 100
Length of Stay 4 to 5 days
75% of tourists will bought at least
1 souvenir item in addition to
add daily expenditure
Proposed Games
• Rafting
Rubber Raft
Bamboo Raft
• Kayakking
• River boarding
• Trekking
• Climbing
• Off-road bicycles
• Tug of War
• Mud Soccer
• Mud Volley Ball
• Panjat Pinang game
• Toraja chilli eats competition
Costs of Return on
Investment Projections
• Costs
• ROI
* In Million US $
0
20
40
60
80
'06 '07 '08 '09
Costs
ROI
Costs
ROI
Budget Source
• Ministry of Tourism & Creative
Economic
• South Sulawesi Province
• Tana Toraja & North Toraja
Regency
• Sponsors
• Registration
Total Budget Estimated
Rp.75.000.000.000,-
Strategy and Schedule
• Strategy
Tactic #1 Market penetration
Tactic #2 Market Education
Tactic #3 Image building
• Schedule
Adopt
plan
Implement Evaluate Adjust
Jan Mar Jun Sep
Participant & Attendee
• Athletes
• official
• Supporter
• Spectator
• Special open class tournament
for Asian News/Media crews
“From Asia By Asia For Asia”
Timeline Asian highland games
2013
JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC
-Preparation -Committee Setup -Communication -Budget Setup -Site Inspection -Information & Promotion -Invitation (1,2,3) -Registration -Sponsorship
-On site Mgt -Setup Venue -Permit Completed -Facility checked
-Execution Plan -Final Inspection -D day of Event -Report & Evaluation
On time!
Detail plan will be
completed after all
parties approved to
run the event.
