阿里巴巴 Alibaba Group

Equipo:

Karla Yamani Peña Torres 786054

Ana Gabriela Zaldívar Zaldívar 800654

River Serna Valdivia 816667

Alejandro García Blancas 1161267

Summary

• E-commerce

• Alibaba group

• Alibaba TI

• Alibaba Business entities

E-commerce • E-commerce (electronic commerce or EC) is the buying and

selling of goods and services, or the transmitting of funds or

data, over an electronic network, primarily the Internet.

Types of data exchange

Integrated E-commerce

Interfaced E-commerce

Sales scenario

Business-to-Consumer (B2C)

Business-to-Business (B2B)

Consumer-to-Business (C2B)

Consumer-to-Consumer (C2C)

Types of licensing models

On-premise e-commerce

Software as a service (SaaS) Open source E-commerce

Types of E-commerce

Alibaba Group • ¿What is it?

China’s gigant in E-commerce .

• How does they do it? Allowing online commercial transactions among millions of people regardless their

location.

• Who founded and when? In 1999 by Jack Ma/Ma Yun an english teacher from Hangzhou, China and 17

associates.

• Annual Profit? • 7.275 M USD in last report. Introduction video:

https://www.youtube.com/watch?v=FHlT3QxMqCs

Alibaba Group VISION

We aim to build the future

infrastructure of commerce. We

envision that our customers will meet,

work and live at Alibaba, and that we

will be a company that lasts at least

102 years.

MISSION

ALIBABA GROUP’S MISSION IS TO MAKE

IT EASY TO DO BUSINESS ANYWHERE.

Alibaba System

SWOT System

Strenghts

E-commerce comopany number 1 in Asia.

Initial Public Offering

Weaknesses

Legal issues

Non-structure promotional processes

Opportunities

Increase his market share in other countries

Develop Decision Support System

Threats

Improve Systems diversification

Competition and emerging markets

SWOT

Business revenue

● Market Share in Chinese e-commerce market

sources: http://data.eguan.cn/dianzishangwu_172432.html

http://www.smejs.com/chuangyepingtai/chuangyptwschuangy/6001477142.htm

Main Problems

• Immature tax policy not provide official receipts and invoice

• Lack technical innovations copied by other counterparts

• Counterfeit merchandise destroy Taobao’s reputation, and legal problems with Gucci & Yves Saint Laurent

• Dumping low prices in local industry

• War pricing Less promotional pricing than competitors.

Promotion Strategy Advertising

• TV commercials

• Outdoor Advertisements

• Asia Advergaming

Public relations

• Sponsoring highly publicized events

Cooperation with Banks

• Protect against defaults and deceives

• Increase the confidence of customers

• Provide a convenient way for vendors

IT Status • Prescence through web page

• Own application Laiwang

• Tmall Box Office looking forward to be like Netflix

• Aliyun OS, Operating system with cloud based services, cloud computing, data storage

Recommendation

• Make use of information technology and resources

• Provide safety and scientific system

• Improve limited payment system

Bibliography

• Alibaba, G. (2014). Taobao Marketplace and Juhuasuan Launch Juhuasuan Overseas Group Shopping Platform in Hong Kong and Taiwan. Business Wire (English).

• Horwitz, J. 2014. Facing competition from WeChat, Alibaba’s chat app has turned its focus away from messaging. https://www.techinasia.com/tag/laiwang/, Recuperado el 16 de Junio el 2015.

• Yewsiang Poong, Khaliq-Ul Zaman, and Mohammad Talha. 2006. E-commerce today and tomorrow: a truly generalized and active framework for the definition of electronic commerce. In Proceedings of the 8th international conference on Electronic commerce: The new e-commerce: innovations for conquering current barriers, obstacles and limitations to conducting successful business on the internet (ICEC '06). ACM, New York, NY, USA, 553-557. DOI=10.1145/1151454.1151459 http://0-doi.acm.org.millenium.itesm.mx/10.1145/1151454.1151459