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Le potentiel du Machine Learning et de l’analyse prédictive à portée de votre entreprise

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Innovation: a definition

«Innovation is the ability to

create value while bringing

something new in the field and

ensuring that the appropriation

of this novelty is optimum.»

Arnaud Groff, Dr in

« Management de l'Innovation & de la

Créativité »

Microsoft Research (MSR)

Redmond (1991) Cambridge (1997) Beijing (1998)

Silicon Valley (2001) Bangalore (2005) New England (2008)

More than 1,100 brilliant scientists and engineers push the boundaries of

computing in multiple research areas and include contributions to Kinect for

Xbox 360, work to develop an HIV vaccine, and advancing education

techniques in rural communities.

4ème mondial toute industrie confondue

1er mondial dans l’industrie du logiciel

Microsoft Research scientists have

won more than 320 major awards,

including the Turing Award, MacArthur

Foundation Fellowship, MIT

Technology Review’s TR35 Award, the

Draper Prize, IEEE John von Neumann

Medal, IEEE Piore Award, the Kyoto

Prize, multiple Oscars and a British

knighthood.

Microsoft Research Awards

Joint research institutes

INRIA, France

Software security; Formal methods;

Applications of computer science

research to science

www.msr-inria.inria.fr

University of Trento, Italy

Computational tools for systems

biology

www.cosbi.eu

Barcelona Super

Computing Centre, Spain

Multi core systems; Architectures and

programming; Language runtimes

www.bscmsrc.eu

Algorithms and TheoryExploring the theoretical foundations of computing, and efficient

algorithms for a wide variety of problems.

Communication and CollaborationEnabling people to reach each other easily regardless of network

or device.

Computational LinguisticsFocusing on machine translation, multilingual systems

and natural-language processing.

Computational ScienceProviding computational support to unravel the

mysteries of the universe.

Computer Systems and NetworkingImproving efficiency in the deployment, operation management and

security of distributed applications.

Computer VisionTeaching computers to see and

understand the visual world.

Data Mining and ManagementCreating systems for accessing and managing large collections of data,

and algorithms for finding patterns and insights within the data.

Economics and ComputationExploring the connections between economics and

computer science, and creating economic models of

online systems.

EducationApplying computing to help people learn. Expanding

programs in computer-science education.

GamingExploring new technologies to enhance the gaming experience, and

identifying and developing innovative technologies and curricula to

aid in educational activities.

Graphics and MultimediaAddressing challenges in displaying complex computer graphics

models, in multiresolution signal representations and enhancement,

and in compression of geometry and multimedia data.

Hardware and DevicesBuilding the hardware that will support the

next generation of software.

Health and Well-BeingLeading innovation in assisted cognition, bioinformatics,

synthetic biology, and biomedicine.

Human-Computer InteractionAdvancing the way users interact with computing

devices.

Machine Learning and IntelligenceBuilding software that automatically learns from data to create

more advanced, intelligent computer systems.

Mobile ComputingExploring how to build mobile devices and services that

are efficient, responsive, and usable.

Quantum ComputingExploiting quantum physics to create a new

generation of computing devices.

Search, Information Retrieval and

Knowledge ManagementExploring indexing and classification technologies, entity extraction, and user-

experience concepts that help people organize and find information.

Security and PrivacyEnsuring the privacy and integrity of our

computations and data.

Social MediaExploring how digital media are changing the way people

work, play, and connect with each other.

Social ScienceExploring how people use

computing in their daily lives.

Software Development, Programming

Principles, Tools, and LanguagesImproving quality and efficiency throughout the software-development

process.

Speech Recognition, Synthesis,

and Dialog SystemsTeaching computers how to both speak and listen.

Technology for Emerging MarketsUnderstanding how technologies can address the needs and

aspirations of people in the world’s developing communities.

Machine Learning and IntelligenceBuilding software that automatically learns from data to

create more advanced, intelligent computer systems.

intelligence will become ambient

intelligence from machine learning

Qu’est-ce que le Machine Learning ?

Des méthodes et des systèmes qui …

en fonction

des données

collectées

de nouvelles

données en

fonction des

données

collectées

une action

étant donné

une fonction

d’utilité

une structure

cachée des

données

les données

en des

descriptions

concises

s’adaptent prédisent optimisent extraient résument

Champ d’études qui donne aux ordinateurs la capacité

d’apprendre sans avoir besoin d’être explicitement programmés

20 ans de Machine Learning chez Microsoft

1992

début de la

reconnaissance vocale2000

système de

recommandation dans

Commerce Server

2005

Data Mining dans

SQL Server 2005

2008

Kinect pour XBOX

2009

Flash Fill pour Excel 2013

2014

Microsoft Azure

Machine Learning

from Machine Learning to Predictive Analysis

In business, predictive models exploit patterns

found in historical and transactional data to

identify risks and opportunities

Crime Fighting

Fraud Detection

Marketing

Advertising

Family and

Personal Life

Human Resources

Financial Risk

InsuranceHealthcare

Fault Detection for

Safety and Efficiency

Questions connexes à prendre compte

Prédire les prochains souscripteurs de crédit automobile

Modèle

comporte-

mental

Caractéristiques

Succession

d’événementsContexte

Social

Je suis un cadre dans

l’informatique de 42 ans,

propriétaire de ma

résidence, avec 2

enfants…

… j’ai réalisé deux

dépenses de puériculture

supérieures à 200€

chacune dans les trois

derniers mois…

…mes amis viennent de

souscrire des crédits

automobile…

…dans trois semaines

aura lieu le salon de

l’automobile Porte de

Versailles…

ThyssenKrupp ElevatorThyssenKrupp Elevator wanted to gain a competitive edge by focusing on what matters most to its customers in buildings the world over: reliability

Pier 1 ImportsPier 1 Imports discuss how they predict which product the customer might want to purchase next, helping to build a better relationship with their customers.

London UndergroundBringing the Internet of Things to the London Underground

Mission Critical Systems

Business Analytics

Predictive Analysis

Ambiant Intelligence for a better Customer Experience“Consistent, Personalized, and Self-learning”

Customer

Business Operations

Orders / CRM

Inventory / IOT

Finance

Services

External sources

Rating

Social / Weather

Demographics

PartnersIntegrated Enterprise Data

Single View of the Customer

Information as a service

Scores Segmentation

High-Value Services

Sales

Campaign

Churn

Prices

Interaction

Management

Channels

Web

Stores

Support

Devices

Lounges

Partners

Learning

Ambiant Intelligence for a better Customer Experience“Consistent, Personalized, and Self-learning”

Customer

Business Operations

Orders / CRM

Inventory / IOT

Finance

Services

External sources

Rating

Social / Weather

Demographics

PartnersIntegrated Enterprise Data

Single View of the Customer

Information as a service

Scores Segmentation

High-Value Services

Sales

Campaign

Churn

Prices

Interaction

Management

Channels

Web

Stores

Support

Devices

Lounge

Partners

Learning

Advanced and Innovative Dashboards from any device

Crunching des données

internes / externes2

Mode opératoire standard pour un projet ML

Compréhension du métier et

des données de nos clients1

Vérification itérative

avec les métiers4Mise en production du

modèle prédictif final5

Mise au point des

modèles mathématiques3

Apprentissage supervisé

70%

30%

« La fiabilité du

modèle est de 93% »

Test

Apprentissage

Apprentissage non supervisé

Frauduleux

Suspects

Légitimes

Apprentissage non supervisé

Légitime

Frauduleux

Suspects

Légitimes

Frauduleux

BIG DATA / MACHINE LEARNING : un état d’espritTypologie simplifiée des projets Big Data / Machine Learning

Expérimentation

Big Data (Data Lab)

Industrialisation de la

production d’indicateurs

Focalisé sur la production

rapide de résultatsFocalisé sur les moyens

Scientifique

(Exploratoire)

Ingénieur

(Top-Down ou Bottom-Up)

Disruption,

Accepter l’erreur

Continuité,

Aversion au risque

Métiers

« Shadow IT »

IT

« Core IT »

Métiers & IT

« Fast IT »

Business Value WorkshopLa Data Science au service de vos métiers

MICROSOFT

SERVICES

De la Data aux Insights : quels scénarios innovants pour mieux exploiter les données ?

Introduction autour des nouvelles tendances et enjeuxdu marché ainsi que de la vision de Microsoft sur la Data Science

Compréhension des enjeux métiers du client et des données manipulées par celui-ci

Recensement des intuitions du client

Identification des questions « Machine Learning » intéressant le client et valorisation de celles-ci

Choix de la question la plus pertinente et proposition de pilote pour y répondre

Agenda – ½ journée

Problématique

Accompagnement sur la mise en place des scénarios identifiés

Objectif de l’atelier :

• Présenter les tendances et nouveaux usages autour des données ainsi que les opportunités offertes par la Data Science avec Microsoft

• Imaginer et formaliser un ou plusieurs scénarios cibles pour répondre à vos problématiques métiers

Vue d’ensemble

Préparation :

• Identification d’un sponsor client, puis des participants à inviter

• Rendez-vous de qualification avec le sponsor, 1h pour identifier ses enjeux et définir sa problématique

Audience attendue :

Pour plus d’informations : [email protected]

Fully

managed

Integrated Flexible Deploy in

minutes

No software to install,

no hardware to

manage, all you need is

an Azure subscription.

Drag, drop and

connect interface.

Data sources with just

a drop down; run

across any data.

Built-in collection of

best of breed

algorithms with no

coding required. Drop

in custom R or use

popular CRAN

packages.

Operationalize models

as web services with a

single click.

Monetize in Machine

Learning Marketplace.

Business users access results from anywhere, on any device

Delivering Advanced Analytics

• HDInsight

• SQL Server VM

• SQL DB

• Blobs & Tables

Devices Applications Dashboards

Data Microsoft Azure Machine Learning

Storage space

Integrated development environment for Machine

Learning

ML

Studio

Business challenge Business valueModeling Deployment

• Desktop files

• Excel spreadsheet

• Other data files on PC

Cloud

Local

Data to model to web services in minutes

http://studio.azureml

.net

Web

Clients

API

Model is now a web svc

Monetize this API

Drag & Drop + Best in Class Algorithms

API examples

Green Score, Wealth Score, Giving Score

Frequently Bought Together API

Recommendations API

Anomaly Detection API

Lexicon Based Sentiment Analysis

Forecasting-Exponential Smoothing

Forecasting - ETS+STL

Forecasting-AutoRegressive Integrated Moving Average (ARIMA)

Binary Classifier API

Cluster Model API

Survival Analysis API

Multivariate Linear Regression API

Survival Analysis API

Multivariate Linear Regression API

Normal Distribution Quantile Calculator

Binomial Distribution Quantile Calculator

datamarket.azure.com