Red Bull Nighthunt

Digital Activation /UI & UX

Red Bull Nighthunt is a unique Formula 1 theme photo contest race. Five weeks, five clues to discover

five Infiniti Red Bull racing pieces hiddenall over Singapore.

People can participate through Instagram and the most creative and imaginative shots will get exclusive

Infiniti Red Bull racing experience.

The best of the best photo will receive an invitation to the Red Bull Racing Formula 1 Paddock Club room to

meet their no 1 driver, Daniel Ricciardo.

Watch the promotional video by clicking the box

USER INTERFACEWe designed a fully responsive mobile interface

connected to Instagram to give an enjoyable experience for contestants.

Red Bull Nighthunt was happening in the coolest spots in town such as 1-Altitude rooftop bar and the event has

become one of the hottest event in 2015.

The campaign has raised brand awareness and sales significantly among young executives.

THE RESULTS

Windows 10 & Intel -Find Your New PC Love

South East Asia Regional Campaign

Working with an old and slow PC can make you feel frustrated. As a leading computer brand, Microsoft (with Intel processor) wants to encourage millenials to ditch their old PC and embrace the latest PC technology.

Millenials is a generation that live and breath in social media.

We worked very closely with Facebook team in Singapore to analyze the behaviour of millenials and find out that more than 70% of the millenials share their relationship related status in their own Facebook wall.

We use this data insight to create a campaign surround relationship problem for millenial generation inSouth East Asia region.

The Brief The Data Insight

Working with an old PC is like having a bad relationship.It brings up more problems than sweet memories. Microsoft wants to encourage millenials to move onand find Your New PC Love.

We started off this campaign by launching a series of facebook carousel GIF animation and video.

The Idea

Watch the video by clicking the screen

We then lead them to the mobile responsive microsite where they can take a quiz to know more about how bad their relationship is with their old PC.

The result will suggestthem to see what kind of

PC they deserve

We designed 5 simplequestions as a reality check

if their old PC are good enough

We highlighted the mainfeatures of the latest

PC technology in a very engaging parallax microsite

Consumer can pick 1 fromthe 4 PC’s categoriesbased on their needs

(speed, mobility, touchand value)

We suggested 5 PC’s modelsfor each category to compare

before they can makea purchase

Your New PC Love campaign has gottena tremendous response from millenials. The campaign has translated well inacross 5 different markets (Singapore, Malaysia, Indonesia, Thailand andthe Philippines).

In social media, the campaign created more than 1 million impressions. The amount of people who visited the Windows 10 and Intel website in the campaign period has increased by 60%.

Your New PC Love campaign has gained the attention from millenials and stands out from the other computer and electronic brand campaigns.

The Results

Singapore Post - Pen Match

When Traditional Art of CommunicationMeets Digital Enhancement

Creative BriefThis creative brief is one of the

AWARD School brief, a worldwide advertising academy runs byDDB Singapore with Joji Jacobas the head of the academy.

Our task is to help Singapore Post encouraging more people in this digital era

to communicate with their own

handwriting.

Insights

Idea

Every handwriting’s strokes and pressures showa significant personality of the person

who wrote them.

Graphology is the study of handwritingthat can reads and defines person’s

genuine character.

Using Graphology as our scientific method,we created an engaging online dating campaign

for people to experience.

Introducing

Combining a traditional essence of handwriting with technology enhancement

allows people to find partner that matches their true personality

How It Works

We launched a special card that compatibles with our Pen Match dating apps. People can purchase the card for $1 in any Singapore post offices and start using the apps after register their identity.

WRITE ANALYSE MATCH

3 Easy Steps to Use Pen Match

WRITE short introduction about

yourself andsubmit the photo

to Pen Match dating apps.

Our Graphology team will ANALYSE

your handwritingand show your

true personality.

We will pick the 3 choices that MATCH your personality.

You can start to chat afterwards.

Through a unique online dating experience,Pen Match provides a better chance for peopleto meet a partner with the right personality.

Most importantly, it brings more people to reinvent theirunderutilise handwriting to spread loves & smiles

all over Singapore.

Je Suis Charlie Poster

Silver Medal for Charlie Hebdo MagazinePoster Competition in France 2015

The January 2015 terrorism attack in Charlie Hebdo (French satirical weekly magazine) has left a grief for the world of freedom of speech. We need to design a poster with optimism message showing our support towards Je Suis Charlie movement.

I illustrated this situation using the huge pencil as the iceberg (symbolising world’s freedom of speech) and the terrorists as the small boat. I wanted to tell the worldthat our support to freedom of speech is ready to “flip off the boat” of terrorism.

The Brief

The Design

Malaysia Nature Society

Poster Craft

All our actions have an impact on the environment.Some of which we never fully see until it’s too late.Our pursuit for progress has left grieving on the environment.

Using the fragility of a leaf, we illustrated how nature is losing the battle against our pursuit of progress.We demonstrate how the buildings and factories eat up our greenery space. In the end, we as humans are actuallythe ones who will suffer from this loss.

Because the more we take, the less we get.

The Brief

The Outcome

Brief ExplanationWe are never impacted by the things we never see. We had to illustrate to the public that our pursuit for progress has left a grieving impact on the environment. All our actions have an impact on the environment. Some of which we never fully see until it’s too late. Our task was to visualise the effects of our actions.

Description of how you arrived at the final design:We let nature speak. Using the fragility of a leaf, we illustrated how nature is losing the battle against our pursuit for progress. We demonstrate how the buildings and factories eat up our greenery space. In the end, we as humans are actually the ones who will suffer from this loss. Because the more we take, the less we get.

Client: Malaysian Nature Society //Poster Craft

CREDITS: AGENCY: DRAFTFCB MALAYSIA YEAR: 2011CD: RAYMOND NG AD: YOKY PANDOWO, SOO YEW MENG CW: OH CHIN JIN

The closer look of the leaf that has been cut into the shape offactories and buildings.The closer look of the leaf that has been cut into the shape of factories and buildings.

Bank of China - SG50

Print Advertisement

Traditional Value with Modern Bankingis the ideology that Bank of China doing

for their business.

In conjunction with Singapore 50th anniversary promotion, our job is to create an iconic print

advertisement that rich in traditionalChinese culture yet appealing

to modern consumers.

The Brief

The most iconic symbol in theChinese culture is definitely its own

traditional character.

By modernising the rightChinese character,

we felt that it can be a powerfultools of communication to

reach our consumers.

Insight

DesignProcess

We chose [hè] that means rejoice. We modernise the ‘old’ look by recreating the character using geometrical shapes and colours.

The final part of the design process is infusing Chinese textures and Singapore icons into the character to give enchanting and vibrant looks.

The design process starts by selecting a right traditional chinese character. We chose ‘贺’ [hè] which means to celebrate or rejoice. We modernize the look by recreates the character using geometrical shapes and colours.

The final part of the design is by infusing Chinese and Singapore icons into the design to give distinctive looks. We used merlion, singapore flyer, chinese flower pattern, cloud pattern and both of Singapore 50th Anniversary logo (SG50) and Bank of China branding.

Bank of China with their ideology of traditional value, modern banking approach us to design an iconic print advertisement in conjunction with Singapore 50th Anniversary Celebration.

Client: Bank of China //Print Advertisement

Design Process

Close The Tap

Concept Idea for Young GloryAdvertising Award 2015

THE FACTSIf you leave the tap running, it wastes 6 litres per minute.

That’s almost enough water for a child in Africa for drinking and eating, washing and basic sanitation for a day.

All in just 2 minutes ofyour tooth brushing.

THE BriefGet people across the world to close the tap as their habit when they are

brushing their teeth.

INSIGHTIf we are going to establish a good habit to a human being, it’s important to start early.

Childhood is the stage where most ofour habit developed.

By teaching children how to save water now, we are preparing a whole new generation

to preserve water in the future.

Close The Tap Video

Watch the case study video by clicking the box

Shine The Light Against Bullying

Concept Installation Idea for CABCY Singapore(Coalition Against Bullying for Children and Youth)

Singapore is the 2nd highest rate country in the world with verbal

bullying among teenagers.

Teenagers do not know that using words like idiot, fat, loser and ugly will cause depression or suicide act

for the victim.

CABCY Singapore(Coalition Against Bullying for Children and Youth) wants to

raise awareness for teenagers in school by showing them how bullying affect the victim more

than what they can imagine.

THE FACTS THE BRIEF

We create installations in some of Singapore high school that display words such as Idiot, Loser and Ugly.

We raise the curiosity of the passer-by students to stop, read and turn on the light.

We let these students to experience the shocking result and get the message that verbal bullying is a serious matter in Singapore.

We must stop verbal bullying by shining the light against it and start spreading the message.