Yoky Pandowo //Portfolio

New Thinking

Problem:Problem raised in past few years where career minded Singaporeans are lazy to meet someone new and get married. Dating website and apps have proved to help solve this issue even though some of them end their relationship because of conflicting personalities.

Insight:Handwriting is a unique skill that human has. Research said that Graphology

study can read personality based on handwriting.

4 SIMPLE STEPS

Write

Analyze

Snap

Chat

1 2

3 4

IDEA We solve the problem by reviving the usage of their handwriting and pair it with digital media. With the mixture of science and creativity, we help people find their partner that suit their personality.

WRITE short introduction about yourself and SNAP it.

Send the photo to Pen Match.

Pen Match’s Graphology team will ANALYZE your handwriting

and tell your unique personality.

Pen Match will pick the 3 choices that suit your personality. You can

start to CHAT afterwards. Good luck!

WE HELP PEOPLEFIN

D THEIR TRUESOULMATES

360 Campaign

100 STUPID THINGS TO DO AT HOME

P1 is one of the largest broadband providers in Malaysia and they want to show Malaysians how to get most out of their internet access.

Our idea is based on the fact that 93% of Malaysian use the internet device wrongly. They use the usb modem for their home internet device. By doing this, the internet connection will not perform maximum compare to the right device, router.

In the end of the pitch, we were awarded with the P1 broadband creative campaign contract for 2011-2012 with the estimated contract of 10 millions ringgit.

Our idea showcased 100 stupid things you shouldn’t do at home. Playing with fireworks, Scuba dive into your bath tub or wrestle your wife are considered in this category. Finally, we reveal the number 1 stupid thing to do at home is using a mobile usb dongle inside house.

TEASER ADVERTISEMENT

Print Advertisement

Customers can enjoy our commercial filmed with a comical twist from the P1 YouTube channel by scanning the QR code in the advertisement and poster.

Train Poster

In-store Vertical Bunting Billboard

Promo & Activation

BriefBen&Jerry’s wants to introduce a new flavour “Liz Lemon”. Because of its burst of tangy flavour, it can turn any unhappy situations into a joyful one.

IdeaWe target cinema-goers who are often disappointed to get front row seats because they have to strain their necks to watch the movie. We succeed in cheering them up by giving them a tub of “Liz Lemon” frozen yoghurt placed under their seat. The message: “We can’t give you a better movie view but we can definitely give you a better feeling. When life gives you lemons, trade it for Liz Lemon.

WHEN LIFE GIVES YOU LEMON, WE TRADE IT WITH LIZ LEMON

Print Advertisement

Starhub Parental Lock //Print Advertisement Campaign

Proposition : Make sure your kids aren’t watching what they shouldn’t

Idea : Starhub parental lock works by using 6-digit unique numbers to make sure that kids cannot access programs they shouldn’t. By activating this number, you also keep your kids’ nightmares away. I use chucky doll and naked lady blocked by the 6 numbers to show how the product works.

Design

Mr Teh Tarik //Brochure Design

Brief:Mr Teh Tarik wanted us to design the new promotional brochure for Singapore that is outstanding and gives people a unique feeling of enjoying original Singapore Teh Tarik (Pulled tea).

Idea : our brochure is designed to give people a first-hand experience of how Teh Tarik is made. The glass and the stainless steel mug stretches over the long format brochure, illustrated seamlessly by the stylised waves and swirls of the ‘Teh’.

Customised Brochure Holder Brochure Design

Outdoor/Ambient

Dyson Vacuum Cleaner //Outdoor (Ambient Media)

Proposition : Clean Everywhere with Dyson

Idea : We designed a billboard that that stands right in front of the Statue of Liberty. When people see it from certain angle, it looks like the leg of the statue is lifted, making way for the Dyson vacuum cleaner.

HobbyI love travelling around to capture beautiful scenery and human interaction with nature.

Here are some of my photography works.

Symmetrical

Morning Harmony

Mosque at Dawn The Colour of Our City

Building for the Future

Seeing Double (Singapore - Hong Kong)