studiosophistic o n n e c t e d p r o d u c t d e s i g n

studiosophistic o n n e c t e d p r o d u c t d e s i g n

since 2007amsterdam

connected toys

100 mm

100 mm

70 mm

60 mm

40 mm

60 mm

pivot

pivot

Challenges of connecting toys

Selecting the best technology to connect

Integrating sufficient battery life

Dealing with partners stonewalling hard- and software

Realising that toy market and industry is very price sensitive and conservative

Creating enough value right out of the box

Learnings of connecting toys

Electronics and software of a toy is too important to leave up to engineers alone

Price and costs of a toy is too important to leave up to business developers

Packaging of a toy is too important to leave up to marketeers

Build, test and demo

Pivot

studiosophistic o n n e c t e d p r o d u c t d e s i g n