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how to make a hefty six figure income from your blog selling digital products design-bloggers-conference.com 1

Workshop 1: Make $100K+ a Year Selling Digital Interior Design Products - Laurel Bern

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how to make a hefty six figure income from your blog

selling digital products

design-bloggers-conference.com 1

You can find the notes at this address:

https://laurelberninteriors.com/notes/

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In order to make big bucks, we need to start at the beginning. Without that foundation, nothing will happen.

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The Importance of Great Geek Help

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The First Obstacle That’s Holding Us

Back From Making Big Bucks

No matter what your business goals are

is a lack of…

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SEO - Search Engine Optimization

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If you are not fully invested in pinterest, then you are losing out.

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No One Ever Talks About.

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Top Pinterest Tips That Work To Drive Massive Amounts of Traffic To Your Site

• Use a pin it button plug in that is either static or hovers on images. I use the JQuery Pin-it Button For Images - plugin

• Sign Up For Rich Pins. There will be a bold headline underneath all of your pins.

•Make images with graphics that you add to your page. Folks Love these.

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More Pinterest Tips

• I use pic monkey to make all of my graphics - it’s a barrel of fun

• Try to join group boards and engage with other pinners

• Pin from your blog a minimum of 5 times a day, but more than 20 is unnecessary.

• Optimize your pins. What that means is— use descriptive terms that people are searching for. Pinterest is like a mini google

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Try This: Contact Pinterest after you’ve been on a while and ask

them to send you more followers.

It’s worth a try.

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The Third Way to Bring More Traffic to Your Blog

• Suck up to influencers - but only ones you genuinely admire (and BTW, everyone here is an influencer!)

• Comment on other blogs - you will get a back link. Ask to exchange blog rolls after developing a relationship

• Go to conferences, trade shows and join an accountability group

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But There’s Something Even

More Important Than Traffic

For Blogging Success!

Your Email Subscription List

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They aren’t coming back.

ever.

Here’s The Mistake

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What To Do Instead Of Wimpy Opt-In?

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My Email Provider Is Mail Chimp

• You will definitely need your geek help to set that up.

• Turn your freebie into a PDF and upload it to your image library.

• You set up a series of auto responders and your free offer gets sent to them via a link in the auto responder.

• Your freebie is up to you. You can look at your most popular posts for clues. Do not take more than a few hours to create it.

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AN EXAMPLE OF A POP UP THAT COVERS THE ENTIRE SCREEN. THIS IS A SCREEN SHOT OF MY ENTIRE SCREEN, TABS AND ALL. :] THERE IS MORE ON THE PAGE, BUT IT IS NOT CLEAR THAT THERE IS. THIS IS AN EXCELLENT BRIBE HOWEVER.

Now You Have the Basics In Place

• Getting found by Googs and doing whatever is necessary to stay in his good graces. ;]

• Leveraging Pinterest - using the Tailwind App

• Creating Relationships and getting those golden backlinks!

•Creating a powerful bribe that will entice people to sign up for your email list.

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TIME TO TALK ABOUT YOUR BLOG - dum, dum, dum…

• We’re going to discuss the nitty-gritty, the down-and-dirty. (don’t ever write “nitty-gritty” and “down-and-dirty!” because they are cliches!)

• The most important part of your blog bar none - CONTENT

• But it’s not that lame platitude that CONTENT IS KING • It’s that your reader is…

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WHY READER FOCUSED CONTENT IS THE

MOST IMPORTANT PART OF YOUR BLOG

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A CRASH COURSE IN BLOG WRITING

The most crucial part of your post to get right is the headline.

The Three Main Takeaways From The Design Bloggers Conference

OR

The Interior Design Field is Full of Backstabbing Shrews

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It’s Human Nature

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Your reader’s brain 90% of the time.

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Your reader’s brain when they see your blog in their inbox

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This is the Problem

• We’ve all been raised to be LADIES and GENTLEMAN— To be “nice.”

• Well, if you want to have success as a blogger, stop being so damned nice. I don’t mean rude or mean.

• Nice isn’t interesting. Nice isn’t awesome. Nice is boring and boring means you won’t be read.

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An Example of a Headline That Went Viral

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THE SHOCKING

TRUTH ABOUT

RESTORATION HARDWARE.

The Bloody Blog Post!

There are more great writing tips in your notes because I don’t want to drown you with information today.

https://laurelberninteriors.com/notes/

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The Hard Truth You Don’t Want To Hear

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How Much Time Is This Going To Take?

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How Often Do I have to Blog?

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CONSISTENCY

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You are building trust and authority

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COMMITMENT

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ONE OF THE WORST THINGS SOME OF YOU ARE DOING.

(no worries, I did it too)

There is a tutorial in your notes about images

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And now, we are ready to discuss how I make money from my blog.

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What Is a Digital Product?

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How Will I know When I’m Ready to Sell?

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How Do I Figure Out What To Create?

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How Will I Know That This Is Going To Work?

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Coaching and Accountability

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You WILL Feel Like Throwing Up!

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Build Excitement With Your Readers by working in what you are doing into a post and sharing bits of your new product.

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How Does This Selling Thing Work?

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Marketing Your Product &

How Much To Charge?

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THE LAUNCH

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Common’ Fess Up, Laurel…

Did You Really Make $100,000 In One Year?

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Sorry Mom, But You Were Wrong…

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