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A P R I L 2 7 , 2 0 1 5
shiny new OBJECTS
TWO APPROACHES
A new MOVEMENT
A new COMPANY
SOCIAL IS MOBILE MOBILE IS SOCIAL //
85% 70%
s h i n y n e w o b j e c t # 1
TV AND MOBILE AND SOCIAL ARE NOT COMPETITORS
SECOND SCREEN IS
SECOND NATURE
SOCIAL TV IS ABOUT “TV” ON
CONSUMERS’ TERMS
APPS ENABLE CONSUMERS
TO MOVE BEYOND TEXT AND IMAGES
WHIPCLIP
SOCIAL CREATES
REAL TIME UGC TV
FOUR BIG IMPLICATIONS
Brands cannot decouple TV from mobile 1
Brands should pay aWenXon to real-‐Xme mobile focus groups 2
Entertainment companies must market their shows with mobile and social elements 3
Brands can sXll reach cord-‐nevers and cord-‐cuWers through a strong social/mobile/video pla^orm 4
s h i n y n e w o b j e c t # 2
“VIRAL” IS A SCIENCE BUSINESS NOT A RISKY BUSINESS
WHAT WE GET FROM OUR CREATIVE FRIENDS “MAKE ME FAMOUS”
DATA DRIVEN AD TECH MAKES IT EASIER TO AMPLIFY SOCIAL CONTENT
SEED IT OPTIMIZE IT MAXIMIZE IT // //
ONE BIG IMPLICATION
LIGHTNING IN A BOTTLE STILL WORKS IF THE CONTENT IS GREAT, BUT SMART BRANDS CAN GIVE THEMSELVES A
HEAD START/UNFAIR ADVANTAGE
s h i n y n e w o b j e c t # 3
THE REALITY HAS FINALLY CAUGHT UP TO THE HYPE—WELCOME TO YOUR NEW WORLD
(PHYSICAL + VIRTUAL)
PHYSICAL LOCATION DATA PLAYS A BIG ROLE IN MOBILE AND SOCIAL MARKETING
IN THE NEAR FUTURE, IT WILL PLAY AN EVEN BIGGER ROLE
HOME CAR
LOCATION IS THE FOUNDATION OF SOCIAL EXPERIENCES
VIRTUAL EXPERIENCES ARE REALISTIC
ONE BIG IMPLICATION
GET IN THE BUSINESS OF PERSONALIZATION NOW, FOR A MARKETING ENVIRONMENT ONE TO ONE VS. ONE TO MANY
RECAP
Old compeXtors are now new friends 1
Viral video is art and science 2
“PersonalizaXon” will be a word that you will hate as much as “naXve” 3
THANKS
