Typography

Designfor

PeopleAlexandradesignforpeople.info Miracle

History Typography is...

year

year

year

year

Uncial (old lettering, all alphabets are capitals)

year Carolingian minuscule

year Bi Sheng and Wang Cheng. Patterned formsof earthenware

Gothic letteringyear

Johann Gutenberg

Aldus Manutius

Antique

year

French renaissanceyear

Giambattista Bodoni “TypographyGuideline”

Pierre SimonFournier

year

John Baskerville

Readable serifIndentSpace after paragraph

CharacteristicsFont is a vision set of alphabets and signs.

Type Family is a set of fonts which consists from commonstylistic decisions.

Type Face is the appereance charateristics, for example:

Normal Bold Italic Condensed Extended

Saturation is a degree of thikness:

Black Light Medium Regular Extra Bold

CharacteristicsContrast

Xbetween the connecting lines

X

CharacteristicsKerning and Tracking

CharacteristicsСompleteness

1 2 3 4 5 6 7...A B C D E F G H...abcdefgh....,;’’][\*/#...

Anatomy font

Crossbar

Typesize

ear

Link or Neck

Loop or Lobe

Baseline

Height

font sizeAscenderStem

Anatomy font

Sans Serif font

Plain

strokeshave even width

Serif fontSlab font Mix font Mix font

Instrumentsfor callygraphy

Markers

Flat Brush

Thin Brush

Pen holders

Capillarypen

Types of feathers

1 - straight cut; 2-3 - the right-wing sections;4 - left cut for left-handers; 5 - decorative feather;6 - sheet music date pen; 7 - Poster pen; 8 - dual pencil;9 - pointed feather.

Contrast

feel - understand - make

big - small, long - short, wide - narrow, thick - thin, white - black,direct - curve, gorizontal - vertical, diagonal - rounded, high - down,area - line, point - line, surface - volume, line-body, smooth - roughness,lung - heavy, static - dynamic, transparency - �lled, solid - �tful, sweet-sour, strong - poor, loud - quiet.