Masthead & Typography

In this PowerPoint I will be including my ideas on my masthead for my

magazine and the typography I will be using.

Masthead Ideas

• Pulse – One syllable, short and sweet. Connotes energy and life which reflects my pop music genre.

• Vigor – Defines in dictionary as meaning energy and enthusiasm, representing my magazines music genre

• Bounce – Connotes movement, which relates to dance and music. Short, sweet and simple.

• Jump – Clear meaning, representing movement relating to dance and music. May however represent more dance/club music as apposed to pop.

• Elite – Formal word, reflects my target audience’s maturity. Defines in dictionary as “A group or class of persons enjoying superior intellectual social or economic status. This definition clearly represents my target audience, however this masthead may not represent a music magazine well.

• Moove – Play on the words ‘Move’ and ‘Groove’ which represents music making it clear as to what genre my magazine is.

• Stereo – Clear meaning and representation of a music magazine.

• Vitality – Connotes energy, representing music. Also is quite formal which reflects my formal magazine and target audience.

• Volume – Clear, sophisticated way of representing a music magazine. Clear to the audience and is unique and simple.

• Prime – Means of most importance, which connotes the importance and formality of my magazine and represents my target audience.

• Beat – Represents music which clearly shows this is a music magazine. It’s short and simple, however may represent an R&B/ Hip Hop genre of music rather than pop.

• Playlist – A term to do with music that music fans would easily recognise. Clearly represents a music magazine.

I narrowed down my masthead ideas to Volume, Prime, Playlist and Vitality. I decided to create a poll which I embedded on my yolasite and shared on Twitter and Facebook for people within my target audience to vote. The results are shown below.

The results were pretty close but I decided for my masthead I’m going to use: Playlist

I feel this is an appropriate masthead for a pop music magazine. The word “Playlist” defines in the dictionary as

“A list of musical selections for broadcast or

performance”

This connotes that my magazine is listed full of music related articles and features to be read.

Music fans would clearly recognise this word as music related term, therefore clearly shows that this is a music magazine.

I also believe that this masthead is quite unique and also formal compared to my other masthead ideas like “Beat” and “Moove” which represents the formality of my magazine and

represents a mature target audience as I intend.

- Jess Hammond

TypographyBelow, I have included numerous typography ideas which I

have used from www.dafont.com which I may use for the typography of my masthead.

My feedback I received from my target audience as to which typography I should use was quite varied with no clear winner. So, I have decided to go with Optimus Princeps

This is a serif font which appears interesting, and also formal and classy, representing the formality of my magazine and my mature target audience. Also, the lettering is quite tall and thin which also appears classy.

The colour of my masthead will be a solid black against a white background, as this stands out, and also the neutral colours of black and white further appears formal and classy.

I’m happy with my masthead and I intend to use it for my magazine.