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Basic rules for using typography on the web. Given at WordCamp Austin 2014.
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@joelgoodman
HISTORY LESSON
remember when...
Arial
Comic Sans MS Courier New
Georgia Tahoma
Times New Roman Trebuchet MS
Verdana Symbol
&
http://www.ampsoft.net/webdesign-l/WindowsMacFonts.html
life was so simple with 9 fonts to worry about
@font-facetoday...
today...
Google: 632 families Adobe Edge Fonts: 502 families
and that’s just the free services!
FEELINGS
design for emotion...
SHAPE WEIGHT STYLE
CLASSIFICATION
classifications...
SERIF SANS-SERIF SCRIPT
SLAB SERIF DISPLAY
how do you choose?
MAKING SENSEof it...
rules...
Don’t use more than 2 different fonts in any given design.
R U L E O F T H U M B
rules...
Don’t combine the same font-styles.
S E C O N D R U L E O F T H U M B
rules guidelines
B U T T E R I C K ’ S P R AC T I C A L T Y P O G R A P H Y
Mixing fonts is like mixing patterned
shirts and ties—there aren’t immutable
rules. Some people have a knack for it;
some don’t.
font styles...
Serif FontAlso Serif Font
font styles...
Sans-serif FontAlso Sans-serif Font
Mixed Serif FontsMessenger bag fingerstache dolor vinyl , you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray do reprehenderit quinoa tonx officia
Mixed Sans-serif FontsMessenger bag fingerstache dolor vinyl , you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray
This works, though!Messenger bag fingerstache dolor vinyl , you probably haven't heard of them banjo odio jean shorts proident tempor artisan. Kale chips salvia high life brooklyn vero pour-over. Food truck accusamus laboris, non +1 mustache polaroid craft beer elit. Master cleanse id lomo meggings, nihil viral mixtape qui forage et beard actually consectetur. Pariatur veniam trust fund, keytar commodo whatever iphone. Pork belly ad artisan literally, whatever wes anderson in etsy banksy non. Nulla ullamco portland duis.
Pug flannel pickled, whatever master cleanse non keffiyeh. Umami viral truffaut, brunch banh mi swag dreamcatcher accusamus YOLO banjo irure godard. Proident pariatur terry richardson actually dolor helvetica. Anim messenger bag YOLO, retro proident +1 organic neutra tempor odio american apparel vero occaecat. Vegan bicycle rights seitan brooklyn, synth chillwave veniam wolf typewriter cillum. Est occaecat semiotics, chambray
Using Playfair Display and Source Sans Pro
served by Google Fonts
tip...
You can get a lot of mileage out of just one font family.
G O O D T O K N O W
Using Omnes Pro served by Typekit
Using Open Sans @font-face CSS
rules...
Some fonts are better for headlines than others. Some are better for body text.
R U L E O F T H U M B
rules...
Use hierarchy to clearly distinguish different elements in your design.
R U L E O F T H U M B
headings should stand out.
headings should separate sections on the page.
rules...
Adjust your copy line-height to give your text blocks room to breathe.
R U L E O F T H U M B
rules...
Consider your users. Is your text too small for weak eyes? Is it too big and hard to move your eyes across the page?
R U L E O F T H U M B
rules...
If you have a large block of text, don’t make the font-size too small.
R U L E O F T H U M B
rules...
Pay attention to licenses and copyrights.
R U L E O F L E G A L I T Y
No, REALLY.
Pay attention to licenses and copyrights!!!
R U L E O F L E G A L I T Y
licensing options...FREE SERVICES • Google Webfonts • Adobe Edge Fonts
PAID SERVICES • Typekit • Cloudtype (Hoefler & Co.) • MyFonts • Fontdeck • lots of others…
resources...
• thinkingwithtype.com • practicaltypography.com • ilovetypography.com • fontbook.com
• typekit.com • google.com/fonts • typecast.com