The User Experience Design of Everything

The User Experience Design of Everything @siyafrica

The User Experience Design

of Everything


–Bill Buxton - Author: Sketching User Experiences

“The experience is about how we get there, not

the landing place.”


The first day for a User Experience Designer

http://youtu.be/OmbA2S_wU-k

http://youtu.be/OmbA2S_wU-k


–Wikipedia

“User experience design (UXD or UED) is the process of

enhancing customer user satisfaction and loyalty by

improving the usability, ease of use, and pleasure provided in

the interaction between the customer user and the product.”

http://en.wikipedia.org/wiki/User_experience_design


The Roots of UX

1900s 1955 1970s 1995 Beyond

The Age of Experience


The Age of Machinery

• The machine era of the early

1900s.

• Early UX was meant to cut time

on the assembly line.

• Also helped shape the ease

and speed of use of the

telegram and telegraph.

• Later on the fields of

ergonomics for office

productivity.


The Disney Experience

• One of the early experience

designers: Walt Disney.

• Able to extend the experience

of a physical product by making

a service that evokes an

emotion.

• Forced Perspective in

Disneyland.

http://duchessofdisneyland.com/tag/forced-perspective/


The Age of Computing

• The Xerox Parc was the

original PC to include a

graphical user interface (GUI)

and new interaction design:

keyboard and mouse.


The Dawn of the UX Designer

• Norman Donald, Apple Inc. UX

Architect

• “User-centered design means

working with your users all

throughout the project.”


The Experience AgeUshered in by Jared M. Spool - 2007

http://www.slideshare.net/jmspool/dawning-of-the-age-of-experience-r3


The Foundation of UX


–Jesse James Garret - UX designer and co-founder of Adaptive Path

strategy

“User-centered design means understanding what your users

need, how they think, and how they behave - and

incorporating that understanding into every aspect of your

process.”


UCD

• It’s a process in which the

needs, wants and limitations of

the users of a product are

given extensive attention at

each stage of the design

process.

• It answers questions about

their tasks and goals and uses

the findings to help in

development and design.


UCD

• In the design of a website/app UCD

answers the following:

1. Who are the users?

2. What are the users’ tasks and goals?

3. What are their experience levels?

4. What functions or information for the

users need?

5. How do users think the product

should work?

• The answers inspire product design and

drive product development.


Persona: A behavioral representation of the user

type


UX Design transcends a number of disciplines


The Importance of UX


–Jared M. Spool - Author: Website Usability: A Designer’s Guide

“Intuitive design is how we give the user new

superpowers.”


Features of Great UX Design

1. It’s invisible;

2. It’s cultural;

3. It’s multi-disciplinary.

• Great UX also extends beyond the interface of the

product.


When in doubt…turn to your

PRInCiPleS

Indiana University School of Informatics and Computing Prof. Marty Siegel

http://www.informatics.indiana.edu/


P R In Ci P le Spredispositions research insights

Concept/Concept

Systems/Coreprototypes strategy


It’s not a process

It’s iterative


Predispositions

• Axioms, claims, assumptions,

initial hypotheses.

• Put in the beginning of the

design explanation by making

sure all points of views are

represented.

• E.g) Everyone is entitled to an

education.


Research

• Designs need to be based on an

understanding of existing knowledge.

• 3 types:

1. Literature: Wikipedia, published

articles etc

2. Observations: shadow studies,

interviews etc

3. Collections: gathering of evidence

from popular culture, of things that

are inspirational or whimsical.


Proto-PersonasOne’s best guess at who’s using your product and why.


Insights

• An interpretation of research

which may identify a problem

with an existing situations or a

version of something better.

• E.g) To make education

accessible to everyone it’s a

good idea to move a physical

campus into a community.


Concepts/Concept

Systems/Core

• Concept: An idea for a change in a human environment that follows from an insight.

• Concept systems: a number of concepts that work together in concert to create a coherent

improvement to a collective human condition.

• E.g) shopfront stores.


Prototypes

• A method of expressing a

concept/systems of concepts before

production.

• 3 types:

1. Exploration i.e. paper

prototypes

2. Appearance i.e. higher fidelity

paper prototypes of Photoshop

designs

3. Working i.e. MVPs that are

functional


Strategies

• An implementation plan for concept systems.

• 3 types:

1. Enterprise strategies: assess market viability.

2. Technical strategies: assess the technical

feasibility.

3. Social strategies: predict the social impact.


Conclusion


Ngiyabonga, Thank you, Danke, merci