Mark Thomson Retail Solutions Director Europe & Africa

THE EXPERIENCE IS EVERYTHING DELIVERING SOLUTIONS FOR RETAILERS

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IMPROVED SAFETY

SECURITY EFFICIENCY

ACCURATE SUPPLY CHAIN DATA

INVENTORY AND PRICING OPTIMIZATION

CONSISTENT CUSTOMER SERVICE

40% CRIME

REDUCTION

SECURITY AND SAFETY

AUTOMATION AND EFFICIENCY

ECONOMIES OF SCALE

30% REVENUE

RECOVERY

50% SYSTEM GROWTH

SOLUTIONS THAT MAKE OPPORTUNITIES A REALITY

65% FEWER

FULFILLMENT ERRORS

700% INCREASE IN

PRODUCTIVITY

50% FASTER

CHECKOUT

Examples based on specific customer results.

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• Guest access and recognition

• Digital loyalty services

• Mobile inventory, Price check

• RFID perpetual inventory solutions

• Device and network management

• Mobile electronic marketing

• Personal shopping assistant

• Interactive kiosks Digital signage

• Guest WiFi for personalization and metrics

• Mobile point of sale solutions

• Self checkout, mobile commerce

• Point of sale laser and imaging scanners

• Point of sale RFID readers

• Merchandise locator

• Task management, skill-based routing

• Voice, data, video connectivity

• Image, video share for situational awareness

• Network assurance and security

• Converged voice and data communications

• Video surveillance and analytics

• Mobile workforce management

• Automated ordering and replenishment

• Mobile receiving solutions

• Price verification and mobile mark downs

• Store activity, sales analytics at all levels

IMPROVE THE BUYING EXPERIENCE

PERSONALIZE THE SHOPPING EXPERIENCE

INCREASE SUPPLY CHAIN EFFICIENCY

ENHANCE ASSOCIATE EFFECTIVENESS

MANAGE STORE OPERATIONS

TRANSFORMING RETAIL

• GPS Tracking and management of delivery service vehicles

SUCCESSFUL COMPANIES WILL ENGAGE CUSTOMERS THROUGH “OMNICHANNEL” RETAILING: A MASHUP OF DIGITAL AND PHYSICAL EXPERIENCES Darrell Rigby, Bain & Co

Of Retailers are unable to

connect shoppers’

activities online with what

they do in the store 89 %

Source: MSI 2012 Retail Survey

Retail associates and

managers who report

providing a better in-store

shopper experience when

equipped with the latest

mobile technologies

75 %

Source: MSI 2012 Retail Survey

95 %

Expected percentage of

mobile handsets shipped in

the US that will be Wi-Fi

enabled in 2015

Source: Coda Research June 2011

RETAIL IS CHANGING – ARE YOU READY?

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KEY TRENDS SHAPING THE FUTURE

TRANSACT VALIDATE DISCRIMINATE NAVIGATE IDENTIFY

OMNICHANNEL?

Store

E-Commerce

M-Commerce

Mobile App

Tablet App

Catalogue

TV Channel

eBay

Facebook

REACHING SHOPPERS WHERE THEY ARE

WHEN BROWSING BECOMES BUYING,

CUSTOMERS BECOME BRAND ADVOCATES AND

RETAILERS INFLUENCE THE PURCHASE PATH.

Shopper selects a

retail destination and

enters the store

Shopper tries to locate

a selection set within

the store

Shopper seeks to

evaluate among

relevant alternatives

Shopper looks to

confirm a purchase

decision

Shopper ready to

commit to the

purchase

HOW CAN YOU IMPROVE THE SHOPPERS PURCHASE PATH?

GREETED & ENABLED Connected Shopper

mobile applications

INCENT SHOPPERS Customer profiling

delivers customer

offers and messages

Video Recognition

GUEST ACCESS Presence AirDefense

Security NX Series

infrastructure

THE TALE OF THE LOST SALE

Every shopper enters the store hoping they’ll

find what they want at an acceptable price. But

it doesn’t always turn out that way.

MOST ABANDONED SALES

BECOME LOST SALES

When the shopper leaves the store

without everything they wanted, those

abandoned sales are likely lost forever.

WHY SHOPPERS LEAVE

EMPTY HANDED

The reasons shoppers leave the store without

buying everything they wanted are varied. Some

are under the control of the retailer. Others aren’t.

Retail associates

provide directions

to a location with

item in stock

Retail associates

have out-of-stock

item delivered to

shopper’s home

BEFORE LEAVING THE

STORE, SHOPPERS ARE

KEEP MOBILE WORKERS INFORMED Task Management, workflow services, task specific devices

SMARTER LISTS Proximity awareness

CONVERGED NETWORKING NX Series infrastructure

REDUCE SHOPPER WAIT TIMES Integrated communications between shopper and associates

PERSONAL SHOPPING Connected Shopper apps and devices

IN STORE APPS

AUTONOMOUS TASK MANAGEMENT

E-RETAIL MEETS BRICKS-N-MORTAR

CONNECTED ASSOCIATES, ENHANCED PRODUCTIVITY

VOICE COMMUNICATIONS

EXTENDED AISLE Item level RFID Self service kiosks Item locator

SMART INVENTORY Video analytics RFID

CONNECTED ASSOCIATES In-store locationing Workforce management Dressing room assistant

ENABLE CONVENIENT SHOPPER CHECKOUT Secure smartphone mobile commerce, e-wallets, home delivery, collection points

SECURELY MOBILIZE TRANSACTIONS Mobile point of sale solutions

INSTANTLY RECOGNIZE BOTTLENECKS Video and heat mapping analytics enable visibility, trigger associate allocation

PUTTING IT ALL TOGETHER : TESCO SHOPPING TECHNOLOGY

MOTOROLA IS HELPING RETAILERS BUILD EXPERIENCES WITH TECHNOLOGY

KNOW WHAT YOUR SHOPPERS WANT, BEFORE THEY DO.

YOU ASK ASSOCIATES TO DO MORE THAN EVER. WITH THE RIGHT TOOLS, THEY CAN.

WHEN I.T. DOESN’T HAVE TO DO EVERYTHING, THEY CAN DO ANYTHING.