Upload
foiling-week
View
159
Download
2
Embed Size (px)
Citation preview
TFW RESULTS- CONTENTS - AUDIENCE -
the experience is everythingAssociazione TFW
TFW - CONTENTS - AUDIENCE - RESULTS
The common feature of all sailors on flying boats is a constant effort that alternates the development of new ideas to improve performance (in particular the functions of "flight control"), and the practical application of these ideas through changes made by the sailors themselves on their boats, with a final on water test. Then start again and again. It is a group of brilliant innovators capable to apply independently their solutions, halfway between engineers and mechanics: we call them thinkers and tinkerers.
They value entrepreneurship, self-sufficiency coupled with the will to share the know-how with their peers, a permanent strive for competence and performance.
The Core of TFW
TFW - CONTENTS - AUDIENCE - RESULTS
TFW is a large global community based on the ideals of supporting the development of the foiling technology by providing an opportunity to share the know-how between community members and sourcing external knowledge when applicable.
In what we believe
The aim is to make the foiling esperience available to the largest number of sailors, from the body&soul amateur to the hardcore professional.
WHO WE ARE OUR GOAL
The experience is everything. We want broaden the foiling experience to any level, from the body&soul sailors to the hardcore-pro.
TFW RESULTS- - AUDIENCE - CONTENTS
FORUMThe most relevant Foiling Forum worldwide
RACEWorld class racing for all sailors levels,from amateur to pro
BOAT EXHIBITIONHigh tech flying boats in their environment,ready to take off
ON WATER TRIALSExperience is everything. And it sells.
What we deliver
SOCIALThousands of contacts, including professional, shareand comment the latest news
BLOGThe world leader in daily foiling news all year round
PRESSA very Influential source with hundreds of publications
TVWorldwide distribution of original contents
EVENTS CONTENTS MEDIA CONTENTS
TFW CONTENTS RESULTS- - - AUDIENCE
�We are not a pro racing event�We are not a geek conference�We are not a Boat Show
�We are unique in the category�We are the most influential initiative about foiling and sailing innovation.�We are the future of sailing
Our mainframe
Thinkers & TinkerersInventor: I invent, I sail, I doEngineer: I want to improve the performance
SailorsPro Sailor: Racing at the highest level
Core Sailor: Sailing regata is my life, I spentall my spare time sailing and racing
Body&SoulEnthusiasts: Sailing is my passion, let see what’s next
US and the OTHERS OUR AUDIENCE
TFW CONTENTS RESULTS- - - AUDIENCE
Our audience
Pro Sailor
Core Sailor
Sailors ContentsBio
Age: 25-50yoPurchasing Capability: HighEducation: Med/HighEngagement: Very HighDrivers: Here is where the innovation happens.I want to be in the right spot in the right moment.I want to have fun with the key athletes as myself
Age: 35-65yoPurchasing Capability: High/Very HighEducation: Med/highEngagement: HighDrivers: I want experience the new foiling technology applied to dinghies, big boats or catamarans. I want to see how the sailing will evolve
Forum and community event, test on water and new experiment, racing and trial, TFW Social, Press and TV
Test on water. Racing and Trial, TFW Social, Press and TV
TFW CONTENTS RESULTS- - - AUDIENCE
Our audience
Inventor
Engineer
Thinkers & Tinkerers ContentsBio
Age: 45-70yoPurchasing Capability: HighEducation: High, Very HighEngagement: Very HighDrivers: I want to show and share my ideas and be part of the community
Age: 45-70yoPurchasing Capability: HighEducation: High, Very HighEngagement: Very HighDrivers: I want to investigate on new ideas and improve my foiling project
Forum and community event, test on water and new experiment. Trial
Forum and community event, test on water and new experiment. Trial
TFW CONTENTS RESULTS- - - AUDIENCE
Our audience
Enthusiasts
Body&Soul ContentsBio
Age: 25-65yoPurchasing Capability: Med/HighEducation: MedEngagement: MedDrivers: I’m curious to understand how it works and if it’s funny
Test on water, TFW Social, Press and TV
TFW CONTENTS RESULTS- - - AUDIENCE
Adoption Cycle
TFW CONTENTS RESULTS- - - AUDIENCE
CATEG
ORY
CO
NSU
MER
CU
LTURE
CO
MPA
NY
We are not a pro racing eventWe are not a geek conferenceWe are not a Boat Show
We are unique in the category
We are the most influential initiative about foiling and sailing innovation.
We are the future of sailing
We are Community drivenOur community members are our value.
We want to provide visibility, sharing ideas end innovate sailing experience thanks the foiling technology.
Trust, integrity and independence are part of our cultural value.
We are innovationTFW believes that the community is the best driver of innovation and technology.
We create innovation.
TFW believes in Thinkers and Tinkerers, their contribution will provide continuous improvement to foiling technology and sailing.
Sum Up
USING THE FOUR CsA useful way for
uncovering brandplace is to consider
the FOUR Cs
TFW CONTENTS AUDIENCE - - - RESULTS
Social Media, press and TV nrs.tmAfter 2 successful editions (2014 and 2015) Foiling Week has collected many
international recognitions. Our last 12 months press review reports this clearly:
Post events Press review. More than 95 mastheads from 50 countries and 250 plus articles talking about TFW in 6 different languages
TV 2015. “Nautical Channel Sports”, “RAI” and other international TV channels. They will reach at least 5.5M of unique viewers
Website 2015. 1,5mln visits - 5.5mln pages visited
FaceBook 2015. >4,700 likes / >800,000 reach / 480 posts / reactions (like to posts): 13,400
Twitter. Account dedicated to media people. >500 followers (90% are journalists, blogger or specialized magazines) , >680 tweets
Youtube channel. 80,000 uniques views for a total of more then 200,000 viewed minutes
*statistics up to September 30th, 2015
TFW CONTENTS AUDIENCE - - - RESULTS
All Media, geo-distribution
*statistics up to September 30th, 2015
TFW CONTENTS AUDIENCE - - - RESULTS
Events presenceSailors By Nationality Attending Press By Nationality
Forum Speakers By NationalityAttending Spectators By Nationality
*sum of the 2014 and 2015 presences
tmthe Foiling Week is the first and only global event dedicated to the amazingly fast foiling boats, their sailors, designers and builders
© 2016 - Design by ios|CUBEtmFoiling Week
ADDRESSCorso di Porta Romana 6320122 MilanoItaly
CONTACT [email protected]
Luca Rizzotti +39.377.3214818 [email protected]
Domenico Boffi +39.328.9628094 [email protected]