The stuff of

CONTENT NIGHTMARES

Bad Web Content can turn your website visitors into

confused, out of control zombies destined to leave your

site in search of useful, valuable content!

A guide made by

The Curse of the Mission Statement Forcing users to suffer an eternity of

pointless rambling waffle!

Freakish FeaturesA hellish underworld of

endless product features with

no benefits in sight!

Fearful FAQsUndead questions ignored

for all eternity!

Stock image zombies Generic soulless stock images!

Video NastyA ghostly dull message that once

seen will disappear from your

conscience forever!

Pathways of PerilLost on a path to nowhere with

no hope of ever finding what

they're looking for!

Page of DespairThe Dreaded Page With No Point

-it doesn't explain anything and it

doesn't convert!

Drive a stake through the

heart of Bad Web Content

How to start making useful content that won't

scare people away...

Start with an auditWhat content have you got, what does it do,

how much is there, is it any good? Better Content is Good for Business!

Measure and researchUse analytics and ask people!

Define a business goal

Make sure your content supports that goal

Each piece of content needs a purpose

And a person who is responsible for it

Make better pathways Help users get to the information they need

Give users only what they need

Think quality over quantity

Test your content and review it regularly

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