‘customer experience’ without brand input runs the serious risk of lacking strategy, branding without ‘customer experience’ does not exist, as the brand only becomes alive through customer interaction.
Kva faen er Tenestedesign?
Kva faen er Tenestedesign or Service Design?
Customer Need and Customer Experience
Designed offerings to provide experiences that happen over time and across different touch-points
Designed offerings to provide experiences that happen over time and across different touch-points
Whole Detail Experiential Practical
Trygg fra A til Å,
Zoot / Making Waves
User Insight
Involving stakeholders in the service development
Zoot / Making Waves
Prototyping and Testing
Zoot / Making Waves
Relevant information communicated clearly
Zoot / Making Waves
Clarity
Zoot / Making Waves
Understanding the whole experience
Alt for Noreg
Simon Clatworthy - 2013
Illustration: Syver Lauritzsen
Illustration: Syver Lauritzsen
Illustration: Syver Lauritzsen
Illustration: Syver Lauritzsen
Solution that would be impossible without collaboration between communication and