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Mobile Search Skyrocketing?Let’s Optimize & Capture!
Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda
Nice to Meet You!
Luke SummerfieldInbound Marketing Specialist at Savvy Panda• 9 years in Internet Marketing• Google Analytics & Adwords Certified• Hubspot Certified VAR & HUG Co-Organizer• Purple Belt in Jiu Jitsu & Brown Belt in Judo
• Joomla Web Design, Inbound Marketing & SEO
@SavvyPanda
#Mozcation
Is Mobile Growing?
You’re Right!
• 1-in-7 Searches are Mobile (2011)• 20% of all search• 30% for Restaurants
• Google Webinar: “Are You Mobile Ready?”• http://bit.ly/NX9OHg
@SavvyPanda#Mozcation
Is The Mobile User Important?
@SavvyPanda#Mozcation
Very Important!
Source: howtogomo.com
Do You Have a Mobile Website?
Have YouOptimized
Your MobileSite ForSearch?
Start With Local SEO
50% of all local searches are mobile!
@SavvyPanda#Mozcation
http://bit.ly/JDkclIFREE LOCAL SEO WEBINAR
Get Mobile• Responsive
• Preferred by Google
• Mobile Template• Better UX• Tailor Meta Data for Mobile
• site.com vs m.site.com• Not Cloaking (via Matt Cutts)• Server-Side 301 redirect
• Microdata - Location
@SavvyPanda#Mozcation
If Users Are Unhappy…
- 40% will go to a competitor’s website
- 57% will not recommend to other mobile users
@SavvyPanda#Mozcation
Mobile UI / UX
Mobile Keyword Strategy
• Based on Immediate needs• Actionable web design
• Location & Category Specific
• Mobile Optimize The Targeted Pages
• Myth: Shorter Queries• Desktop & iPhone = 2.93 words
@SavvyPanda#Mozcation
@SavvyPanda#Mozcation
Google Keyword Tool
@SavvyPanda#Mozcation
Predictive Search* Used More By Mobile Users
@SavvyPanda#Mozcation
Current Mobile Traffic
Create a Mobile Site Map
• Communicates withGoogleBot-Moble
• What pages are important andwhich are mobile vs desktop
• Helps with indexing on mobilesearch
@SavvyPanda#Mozcation
@SavvyPanda#Mozcation
Rock Canonical Tags
• Explains to bot what’s mobilevs desktop
• Only for m.site.com
• Rel=alternate• Desktop
• Canonical Tags• Mobile
@SavvyPanda#Mozcation
@SavvyPanda#Mozcation
@SavvyPanda#Mozcation
• Develop Social Media strategy around mobile• Most popular mobile social networks
• Mobile friendly blog section• Highly mobile visited section
• Mobile Specific Marketing• QR Codes• Check-in• Reviews
@SavvyPanda#Mozcation
Think Social!
Homework:
• Tweet About #Mozcation• @SavvyPanda
• Download These Slides• http://bit.ly/QoAuiB
• Local SEO Webinar:• http://bit.ly/JDkclI
• Start Rockin’ Mobile
@SavvyPanda#Mozcation
Questions?
http://bit.ly/QoAuiB
Luke SummerfieldThe Inbound Marketing Specialist Savvy Panda