Student Name: Colleen Sedgwick

Student Number: E0498336

CUV50311 Diploma of Graphic Design

Study Period 7: Professional practice and self-promotion

Module 1 - Professional practice

CUVGRD506A - Develop graphic design practice to meet industry needs

D0105 Dip of Graphic Design SP7

Welcome to Self-check A and your set of Progress

Challenges, each of which is designed help you and

your assessor track your progress throughout each

module.

While your assessor will monitor your work when you submit

at self-checks, this may not result in direct feedback.

Instructions

1. Complete each Progress Challenge as detailed in the module.

2. Correctly label and then upload a PDF or ZIP for each Progress Challenge in the module:

• Progress Challenge 1: Researching your industry

• Progress Challenge 2: Legal issues relevant to your

practice

• Progress Challenge 3: Researching trends

3. Click ‘Submit for Marking’ to complete this Self-check.

Tips

You can edit your work and upload again, prior to

submission. To return to the Progress Challenges, click

here.

30537a - Progress challenge 1By Colleen Sedgwick

For this task, you are required to conduct research into a design company within the field you wish to work in (e.g. a fashion magazine). You may conduct your research entirely from information online, but you may like to set up a meeting or start email correspondence with a representative from that company to acquire some of the facts needed to write this report. You must write a short response to all of the following questions:

1. What is the name of the company you are researching? Within which industry do they fall? Why did you choose this company over similar companies within this industry?

2. Who is the director/head of the company? Where did they work before this role, and when did they begin this role?

3. What are the other roles within this company, and who currently fills them? What is their background, and for how long have they filled these positions?

4. What is the common pathway that these current employees took to gain their roles at this company? Did they all start out as interns, or does this company only hire designer with five years or more experience?

5. Are there any current vacancies? Propose a strategy that you could implement to gain these positions.

6. Does this company participate in any industry events, like conferences, talks or seminars? If so, where and when?

TIP: Navigate to the student forum to engage in the discussion with your peers.Now that you have completed the Progress challenge, you may submit your work for feedback and discussion.

Instructions• Write 500 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as you work through the module, the process of completing your assessment tasks will take a lot less time.

Answer

The CompanyIt is not purely a design company but I chose the ABC (Australian Broadcasting Commission). I would classify this industry under Media (i.e. mass media, broadcasting) – this may include coverage of a variety of topics like the performing arts, music, sport, education, and advertising.I have a myriad three main reasons for choosing the ABC:

1. Firstly, it has educational value; 2. Secondly, I believe the network attracts people who want

to work in the arts and media;3. Thirdly, I could also choose other broadcasting networks

- SBS, Channel 9, Fox – however, the ABC’s influence has been the most profound because I of the shows I used to watch and the music I used to listen to.

(126 words)

Who is the Director or Head of the Company?

Michelle Guthrie (BA, LLB) – Managing Director1

Studied an Arts/Law degree;

1 Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB), Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]

Joined in May 2016;Background in both traditional broadcasting and digital

media;25 years’ of media experience;Companies she has worked for previously include B Sky B,

Google and Star TV.

Hon James Spigelman (AC, QC) – Chairman2

He served the ABC since the 1st April 2012 and will be finishing on the 31st March, 2017;

Also did an Arts/Law degree;His background is mostly legal – he worked for both the

NSW State Government and the Australian Commonwealth departments;

His experience in cultural and educational institutions included:

o Chair of the National Library of Australia between 2010 and 2012;

o Member of the Board of the Australian Film Finance Corporation between 1988 and 1992 (Chairman between 1990 and 1992);

o Member of the Board of the Art Gallery of New South Wales between 1980 and 1988 (Deputy Chairman between 1983 and 1988);

o President of the Museum of Applied Arts and Sciences between 1995 and 1998.

(174 words)

What are the other roles at the company and who fills 2 Australian Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC), Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19 AM]

them?

Board membersThe ABC expects its Board members to have a background in at least one of the following fields3:

1. The media industry, including broadcasting, digital media and/or digital technologies;

2. Business or financial management; 3. Corporate governance, including managing large and/or

complex operations in the private, public or not-for-profit sectors;

4. Cultural industry and/or cultural policy, including its administration.

Other employmentOther employees fill roles as reporters, producers, broadcasters, camera operators, web/UX designers and digital media experts4.(81 words)

What common pathways did these current employees take to get in there?One can get employment in the ABC through the following channels:

1. Applying online5;2. Traineeship positions6;3. Indigenous opportunities7;

3 Australian Broadcasting Commission (2013): (Selection criteria for the appointment of non-executive Directors) Determination 2013, in The Australian Government Federal Register of Legislation, https://www.legislation.gov.au/Details/F2013L02091[7/03/2017 4:08:59 AM]4 Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.abc.net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]5 Australian Broadcasting Commission (2016): ABC Careers – How to Apply, in http://www.abc.net.au/careers/applicationtips/howto.htm[7/03/2017 2:43:20 AM]6 Australian Broadcasting Commission (2016): ABC Careers - Developing our Talent, http://www.abc.net.au/careers/workinghere/developing.htm[7/03/2017 2:51:31 AM]7 Australian Broadcasting Commission (2016): ABC Careers – Indigenous Employment, http://

(23 words)

Are there any current vacancies?The ABC not only advertises on their own site about also sites like LinkedIn8 and The Loop9.(18 words)

Does this company participate in any industry events?I do not know of any recent events the ABC participates in, regarding the media industry.(16 words)(Total = 438 words)

www.abc.net.au/careers/indigenous/8 LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]9 The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]

30537a - Progress challenge 02By Colleen Sedgwick

Legal issues relevant to your practiceFor this, you will need to write a short report detailing the legal requirements you will need to take into account while creating work in your industry. Create a short report that answers the following questions:

1. Consider your chosen industry from progress challenge 1: What are the legal requirements you must adhere to in your ideal graphic design role? Are there any that are specific to your industry (e.g. fashion)? List at least five key points.

2. What does your current work practice consist of? Describe your current work environment and outline steps in which you will work towards creating a (legally) safer working environment and an environmentally sustainable professional practice.

3. Consider the concept of intellectual property discussed in the unit. What steps should you take to safeguard your own work? How can you respect the IP of other artists within your own practice?

TIP: Navigate to the student forum to engage in the discussion with your peers.

SELF-CHECK - Submission ANow that you have completed the progress challenge, you may submit your work for feedback and discussion.

Instructions• Write 200 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as

you work through the module, the process of completing your assessment tasks will take a lot less time.

Answer

Part 1I came across a position with the ABC, where I will most likely work on a contract basis (advertised as a ‘freelance’ job), c/o The Loop1.This position requires me to understand the ABC’s own policies and procedures, including: ‘…the ABC’s aims, objectives and workplace values, together with relevant policies and guidelines including Editorial Policies2, Child Protection Policy3, Equity and Diversity4, WH&S5’.It also requires me to understand the law in Papua New Guinea6 (part of the time spent on the job is in Port Moresby). Additionally, I should have some knowledge about the Papuans and their values and traditions. Should I get this opportunity to work in PNG, it would mean both knowing how to protect myself as a woman living and working there and trying to accurately portray what life is like, particularly for the women and children there7.

1 Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]2 Australian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]3 Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/ABCCodeOfPractice2016-1.pdf4 Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf5 Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.au/Series/C2011A00137[8/03/2017 2:03:51 AM]6 Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_New_Guinea7 Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuanewguineahumanrightslibrary[8/03/2017 2:44:41 AM]; and Jolly, M, Stewart, C, and Brewer, C (2012): Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf

Part 2Whether I remain in Australia Post, change jobs or start my practice, the WH&S Act applies in any case. If freelancing, I would have to draw up some kind of agreement between the client and myself8.

Part 3Copyrights – again, the exact Copyright law or policy will vary according to where I work, who is my employer or what kinds of work the law applies to9.

8 Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses In A Contract, in Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]9 Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017 6:58:19 PM]

30537a - Progress challenge 03Researching trends

By Colleen SedgwickThis challenge will help you research and apply graphic design trends that are specific to your chosen industry.a. Create a collaged inspiration board, by both hand and scanned-in or using Photoshop. The images and text you use should reflect the current local and global trends within your specific industry. You must source each image using at least two of both formal and informal research strategies and label each as such. You must communicate your labelling system – e.g. each image formally sourced will be marked with a red dot, and each image informally sourced will be marked with a green dot.b. Find an example of an artist/designer that inspires you.Create a timeline of how their work has evolved over the last 10 years with images. Write a short response about each design describing the current industry trends featured globally at the time of their design.c. Using this same artist, find at least three designs of theirs that you can see have a connection or were influenced by other kinds of creative professionals. Include images and a short response for each image. For example: ‘I found an image of Victoria Beckham’s current collection, the motif of triangles was heavily featured throughout each piece in the collection.This may be in response to indie musical artists such as Grimes who feature triangles in their album covers and within their fashion choices.’TIP: Navigate to the student forum to engage in the discussion with your peers.

SELF-CHECK - Submission ANow that you have completed the Progress challenge, you may

submit your work for feedback and discussion.

Instructions• Write 200 words and complete as a PDF.• Navigate to the self-check page to submit.TIP: If you choose to complete each progress challenge as you work through the module, the process of completing your assessment tasks will take a lot less time.

Answer

Part A

Inspiration Board – SymbolsI chose The All-Seeing Eye – the modern use of this symbol (The Eye of Providence) is most heavily associated with the Freemasons and the Illuminati. However, David Percival (of the Conscious Reporter) states that the symbols’ origins date back even further1. (42 words).

1 Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]

Part B

Inspiration – an artist who uses this symbol (Nickelodeon)They have used the all-seeing eye in their cartoons2. (10 words)

In particular, there is a depiction of the All-seeing Eye in SpongeBob Square-pants3. The name of this episode is the Toy Store of Doom4.The original creator of SpongeBob Square-pants was Stephen Hillenberg – an artist and marine biologist (this probably explains 2 Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/nickelodeon-all-seeing-eye/3 Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/4 Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]

his love of sea life)5. (48 words).

5 Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg

Nikelodian Pyramid with the All Seeing Eye on top.Images sourced from Fandom, powered by Wikia: Wikia http://spongebob.wikia.com/wiki/

Part C

Connection – The Freemasons and the IlluminatiI chose the people who designed the US $1 bill6, which features the Eye of Providence. (17 words).

The people involved in its design were Benjamin Franklin, J Adams and Thomas Jefferson assisted by the artist Pierre Eugène Du Simitière7. Du Simitière was an accomplished portrait painter and had designed the state seals for Delaware and Virginia. 6 Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05 AM]7 Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_Providence?oldid=757926811

The symbolism not only pays homage to Freemasonry but to Judaism as well - if you look closely at the Treasury Seal (on the right hand side of the US $1 bill), you will find a Star of David directly above the Eagle. This represents Haym Salomon, who helped financed the American side of the War of Independence (against Britain). (100 words).

Another connection - DisneyAnother artist working for Nickelodeon, Jeff ‘Swampy’ Marsh also worked for Disney8 and for Fox studios9. (17 words).(Total = 244 words [Sorry, it is a bit over, I know]).

8 From what I heard, Disney was also a Freemason. See Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.com, https://www.amazon.com/dp/1440503788/ref=rdr_ext_tmb; for more information. Whatever the case is, it is still an amazing coincidence that Disney also made a film called ‘101 Dalmatians’? Need I say more?9 Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/Jeff_%2522Swampy%2522_Marsh?oldid=758842033

• Australian Broadcasting Commission (2016): About the ABC – Michelle Guthrie (BA, LLB), Managing Director, in http://about.abc.net.au/profile/michelle-guthrie/[7/03/2017 3:00:58 AM]

• Australian Broadcasting Commission (2016): Working here - Meet our People, in http://www.abc.net.au/careers/workinghere/ourpeople/[7/03/2017 2:50:23 AM]

• Australian Broadcasting Corporation (2016): ABC Equity and Diversity Plan – 2016-2018, http://about.abc.net.au/wp-content/uploads/2016/12/EquityDiversityPLN2016-18_V1_0.pdf

• Australian Broadcasting Corporation (2016): About the ABC – Our Editorial Policies, http://about.abc.net.au/how-the-abc-is-run/what-guides-us/our-editorial-policies/[7/03/2017 2:45:15 AM]

• Australian Broadcasting Corporation (2016): Section 8 – Children and Young People (page 10), in Code of Practice 2011 (Revised in 2016), http://about.abc.net.au/wp-content/uploads/2016/05/ABCCodeOfPractice2016-1.pdf

• Australian Broadcasting Corporation (2017): Jobs & Portfolio, in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]

• Barrett, D (2017): THE “MASONIC” ONE DOLLAR: Fact or Fiction? In Pietre-Stones Review of Freemasonry, http://www.freemasons-freemasonry.com/masonic_dollar.html[8/03/2017 4:43:05 AM]

• Broadcasting Commission (2016): About the ABC – James Spigelman (AC, QC), Chairman, in http://about.abc.net.au/profile/the-hon-james-spigelman-ac-qc/[7/03/2017 3:00:19 AM]

• Fandom (2017): Toy Store of Doom | Encyclopaedia SpongeBobia | Fandom powered by Wikia http://spongebob.wikia.com/wiki/Toy_Store_of_Doom[8/03/2017 6:22:14 AM]

• Federal Register of Legislation (2011): Work Health and Safety Act, https://www.legislation.gov.au/Series/C2011A00137[8/03/2017 2:03:51 AM]

• Illuminati Symbols (2017): Nickelodeon All-Seeing Eye Pyramid http://illuminatisymbols.info/nickelodeon-all-seeing-eye/

• Illuminati Symbols (2017): SpongeBob Square Pants All Seeing Eye on Pyramid, http://illuminatisymbols.info/spongebob-squarepants-all-seeing-eye-on-pyramid/

• Intellectual Property Australia (2017): Home Page, https://www.ipaustralia.gov.au/[6/03/2017 6:58:19 PM]

• Jolly, M, Stewart, C, and Brewer, C (2012): Engendering Violence in Papua New Guinea, in ANU E-Press, https://ia600705.us.archive.org/12/items/EngenderingViolenceInPNG/Engendering_violence_in_PNG.pdf

• Karg, B, and Young, JK (2009): 101 Secrets of the Freemasons, in Amazon.com, https://www.amazon.com/dp/1440503788/ref=rdr_ext_tmb;

• LinkedIn (2017): Digital Media Planner (for the Australian Broadcasting Commission, in https://www.linkedin.com/jobs/view/270037502?trk=jobs-home-jobsfe-redirect[7/03/2017 2:57:32 AM]

• Papua New Guinea Human Rights Library (2017): Archive, https://archive.org/details/papuanewguineahumanrightslibrary[8/03/2017 2:44:41 AM];

• Percival, D (2014): The All-Seeing Eye: Sacred Origins of a Hijacked Symbol, in The Conscious Reporter http://consciousreporter.com/conspiracy-against-consciousness/corruption-sacred-symbols-all-seeing-eye/[8/01/2017 12:06:32 AM]

• Picciafuoco, V (2017): Designers: Know Your Rights! 4 Must-Have Clauses In A Contract, in Hongkiat.com, http://www.hongkiat.com/blog/design-contract-clauses/[6/03/2017 6:55:44 PM]

• The Loop (2017): Australian Broadcasting Commission (TV), in The Loop, https://www.theloop.com.au/ABC/overview[7/03/2017 2:06:16 AM]

• Wikipedia (2016): Law of Papua New Guinea, https://en.wikipedia.org/wiki/Law_of_Papua_New_Guinea

• Wikipedia (2017) The Eye of Providence, https://en.wikipedia.org/wiki/Eye_of_Providence?oldid=757926811

• Wikipedia (2017): Jeff ‘Swampy’ Marsh, https://en.wikipedia.org/wiki/Jeff_%2522Swampy%2522_Marsh?oldid=758842033

• Wikipedia (2017): Stephen Hillenberg, in https://en.wikipedia.org/wiki/Stephen_Hillenburg

References