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DAY 2 – Japan Room – 10:15AM – 12:15PM Future Directories: Making Of How to transform and adopt a lifelong tradition with the possibilities of the digital age. Since 2010 we, IXDS and DeTeMedien– the German holding organisation of directories (Das Telefonbuch, Das Örtliche, Yellow Pages) are working on an on-going process to transform, enhance and adopt the long-standing printed analogue business with and into a digital environment and prepare the organisation itself for the future. We like to share intimate insights and learnings from the transformation process and discuss our activities and challenges alongside the process. It´s not just about services and ideas it´s about transformation in thinking!
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SDN 2013 Global Conference - Cardiff // Ben Broshi // Verena Augustin | 1 SDN 2013 Global Conference - Cardiff | 1
Making Of
Future Directories Verena Augustin // IXDS Ben Broshi // Deutsche Telekom
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MAKING OF // FUTURE DIRECTORIES
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FUTURE DIRECTORIES ORGANIZATION
PUBLISHER PUBLISHER PUBLISHER
P P P PP
P
PP
P
PP
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INNOVATION TEAM
Creation Center
DeTeMedien Team
IXDS Publisher
Brandmanger
User
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AnalysisGather stories and Impressions,An analysis of need
IdeasBecome productive From the analysis:Precise, initial ideas
PrioritizationFind criteria, Filter variety Of ideas
VisionWork out Large, comprehensive topics out ofsingle ideas
StrategyCurtailing, preciseDenomination:Defi ne fi elds of innovation
Focus on brandAdapt fi elds of innovation For a brand And select ideas(Separately for each brand)
RealizationDevelop productsBy assistance of ideas Along fi elds of innovation(Separately for each brand)
AnalysisGather stories and Impressions,An analysis of need
IdeasBecome productive From the analysis:Precise, initial ideas
PrioritizationFind criteria, Filter variety Of ideas
VisionWork out Large, comprehensive topics out ofsingle ideas
StrategyCurtailing, preciseDenomination:Defi ne fi elds of innovation
Focus on brandAdapt fi elds of innovation For a brand And select ideas(Separately for each brand)
RealizationDevelop productsBy assistance of ideas Along fi elds of innovation(Separately for each brand)
AnalysisGather stories and Impressions,An analysis of need
IdeasBecome productive From the analysis:Precise, initial ideas
PrioritizationFind criteria, Filter variety Of ideas
VisionWork out Large, comprehensive topics out ofsingle ideas
StrategyCurtailing, preciseDenomination:Defi ne fi elds of innovation
Focus on brandAdapt fi elds of innovation For a brand And select ideas(Separately for each brand)
RealizationDevelop productsBy assistance of ideas Along fi elds of innovation(Separately for each brand)
AnalysisGather stories and Impressions,An analysis of need
IdeasBecome productive From the analysis:Precise, initial ideas
PrioritizationFind criteria, Filter variety Of ideas
VisionWork out Large, comprehensive topics out ofsingle ideas
StrategyCurtailing, preciseDenomination:Defi ne fi elds of innovation
Focus on brandAdapt fi elds of innovation For a brand And select ideas(Separately for each brand)
RealizationDevelop productsBy assistance of ideas Along fi elds of innovation(Separately for each brand)
AnalysisGather stories and Impressions,An analysis of need
IdeasBecome productive From the analysis:Precise, initial ideas
PrioritizationFind criteria, Filter variety Of ideas
VisionWork out Large, comprehensive topics out ofsingle ideas
StrategyCurtailing, preciseDenomination:Defi ne fi elds of innovation
Focus on brandAdapt fi elds of innovation For a brand And select ideas(Separately for each brand)
RealizationDevelop productsBy assistance of ideas Along fi elds of innovation(Separately for each brand)
PROCESS
Analysis Ideation Priorization Vision Strategy Execution
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USER STUDYseekers & advertisers
Berlin
HalleStommeln
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USER STUDY
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VISION
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STRATEGY
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INNOVATION TOOLKIT
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IDEA SHOPPING
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USER VOICES
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BRAND FOCUS
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SERVICE CONCEPTS
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// Team // Strategic Framework// Presentations// Continuous Team Coaching
KEY ASPECTS
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Q&A
