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SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

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Platform Design – shaping the organisations of the future by Louise Downe - Engine Service design often involves creating a network of people and things that act together to create a service. Platform design goes beyond designing individual services, towards designing platforms from which multiple services, journeys and interactions can be built. For example, rather than designing a single healthcare service, a platform approach constructs the internal and outward-facing systems that allow a provider to co-ordinate the development and delivery of its whole portfolio of services. Similarly, rather than designing a mobile app, a platform can produce a whole range of services built around a new technology, provided through a network of devices, users, and partners linked by data flows and revenue streams. In this talk, Louise Downe will outline Engine’s approach to designing platforms, the typical challenges projects face and ways teams can successfully address them.

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Page 1: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 2: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

CHICKEN SHOPS,PLATFORMS

& CHAOS

Page 3: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DESIGNINGTHE FUTURE

Page 4: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

AND WHY WE SHOULDN’T

Page 5: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY WATCH TOWER

Page 6: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

Page 7: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 8: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 9: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

THE FUTURE HAS NO MORALITY

Page 10: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DESIGN:

JUST BECAUSE YOU CAN DO SOMETHING DOESN’T MEAN YOU

SHOULD

Page 11: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

TECHNOLOGY:

IF SOMETHING CAN BE DONE IT

PROBABLY WILL BE

Page 12: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

RESTARTING BRITAIN 2 2013:

‘DISJOINTED INCREMENTALISM’ CHARACTERISES PUBLIC SERVICE DESIGN: WHERE SERVICES ARE ALTERED AND ADAPTED BY CHANGING POLITICAL DRIVERS, PROFESSIONAL FASHIONS & SHIFTING INSTITUTIONAL BOUNDARIES...

Page 13: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY E.ON

Page 14: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY VIC CASAMBROS

Page 15: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY NASA

Page 16: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY DIUSGOVUK

Page 17: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

SCIENCE TODAY:

“THE ROVERS ENJOY CONSIDERABLE POLITICAL SUPPORT IN CONGRESS”

Page 18: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY WELLS FARGO

Page 19: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

IMAGE BY BARCLAYS GROUP

Page 20: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 21: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

SHOPPER:

“I DON’T THROW MY RECEIPTS OUT STRAIGHT AWAY! THEY CAN STEAL MONEY FROM YOUR ACCOUNT IF THEY GET THE RECEIPT WITHIN 24 HOURS”

Page 22: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine@LouiseDowne / @hereatEngine

WHEN WE DON’T KNOW HOW A THING WORKS

WE MAKE IT UP

Page 23: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine@LouiseDowne / @hereatEngine

FUNCTION FOLLOWS FORM

Page 24: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 25: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DAVID WEINBERGER:

“SMALL THINGS LOOSELY JOINED”

Page 26: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 27: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 28: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe
Page 29: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

WE CAN ONLY TRUST SOMETHING

IF WE THINK WE KNOW HOW IT WORKS

Page 30: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DESIGN BORDERS NOT BOUNDARIES

Page 31: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

LEARN TO SCALE HONESTLY

Page 32: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

TAKE UBIQUITYSERIOUSLY

Page 33: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

BE MODULAR

Page 34: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

ANTICIPATE FUTURE BUSINESS

NEEDS

Page 35: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

CREATE AFFORDANCES

Page 36: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DON’T DESIGNTHE FUTURE

Page 37: SDNC13 -Day2- Platform Design – shaping the organisations of the future by Louise Downe

@LouiseDowne / @hereatEngine

DESIGN SOMETHING THE FUTURECAN DESIGN