‘inspiration/outspiration’

UX research UX designX

Framing the problem

Framing the problem

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Framing the problem

Generating possibilities

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Framing the problem

Context of use

Needs and behaviours over time

Empathic understanding

Modelling users and needs

Creating empathy

Generating possibilities

Creating stories

Having lunch with Anna

Get a talk show ticket through a

mobile Picks up her son and gets home

Check EPG on the web

Watching Sat.1 With her husband

Shout out! SMS

　After a Sat.1 drama

eShopping a song played in the

episode

Back home from kindergarten

Check Britt trailer on the web

Silke

Anna

Connecting perspectives

image: broadeep.com

Headspace

Headspace

thanks