Out-of-the-Box Testing:Covers, Wraps, Wallet Cards, Bind-ins & Other Gizmos.

Lois BrayfieldCEO; J.Schmid Christopher Werler

CEO; Amherst DirectWade Lee JonesSenior Director

Direct to ConsumerThe Journeys Group

TESTING

TESTING

Covers

wraps Wallet Cards

BIND-INSTip-ons

GIZMOS

Wade Lee JonesSenior Director

Direct to ConsumerThe Journeys Group

1. Where We Are

Can you spot the difference?

Can you spot the difference?

Can you spot the difference?

2. Price Promotions

Dry Release Cards

3. Product vs. People

4. Additional Offers

Christopher WerlerCEO; Amherst Direct

SUMMER SALE

$20 off*

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For YOU

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For a FRIEND

$20 off for YOU . . .. . . and $20 off for a FRIEND!

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For YOU

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For a FRIEND

Peel now. tuck into your wallet or near computer!

$20 off for YOU . . .. . . and $20 off for a FRIEND!

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For YOU

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For a FRIEND

Peel now. tuck into your wallet or near computer!

SUMMER SALE

$20 off*

Messaging and extra merch space here.

Highlight new products.

Jane Smith123 Main StreetMainville, MA 01234III IIIIIII I IIII IIIIII III IIIIII II IIIIIIIII

Printed on wallet card sans promo code – copy directs to look on front for the card(s).

$20 off for YOU . . .. . . and $20 off for a FRIEND!

$20 OFFSh

op a

t sto

re o

r jcr

ew.c

om

Use

Cod

e:12

34-4

567-

9101

-121

3

For YOU

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For a FRIEND

Peel now. tuck into your wallet or near computer!

$20 off for YOU . . .. . . and $20 off for a FRIEND!

$20 OFFSh

op a

t sto

re o

r jcr

ew.c

om

Use

Cod

e:12

34-4

567-

9101

-121

3

For YOU

$20 OFF

Shop

at s

tore

or j

crew

.com

U

se C

ode:

1234

-456

7-91

01-1

213

For a FRIEND

Peel now. tuck into your wallet or near computer!

Benefits:

Christopher WerlerCEO; Amherst Direct

Wade Lee JonesSenior Director

Direct to ConsumerThe Journeys Group

Let’s Talk!

What is the most important thing in testing??

How do you determine what offers to test??

What surprises you most in testing??

How important is a back test??

Beyond catalogs, what other format would you recommend testing??

testing2015

Thank you!

Interested in another topic or would like to speak?

Contact me at loisbrayfield@cataloguniversity.com