One piece at a time

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Few words make a team’s blood run cold like “site redesign.” They are a challenge for Fortune 50 companies with global teams and massive budgets; how can institutions with smaller teams and budgets take on the same challenge and keep their sanity? Like Johnny Cash sang, the key is to take it “One Piece at a Time.” I’ll show you ways an institution can rethink the challenges of design projects without getting bogged down or lost in the details. We’ll talk about ways to uncover areas for improvement, prioritize changes with key criteria and build a program of rolling changes.

Text of One piece at a time

  • one piece at a time boon sheridan - edui, november 2013
  • thanks!
  • rang oone @b #eduiconf
  • Q: what will you see? A: stories and ideas
  • Q: what you wont see A: one way to do it
  • disclaimer no talk survives first contact with an audience (thankfully)
  • cash & Bruce Fitzpatrick, 1971
  • big problems can be solved starting with what fits in your lunchbox
  • redesigns arent necessary if you roll out small, meaningful improvements
  • opportunity knocks
  • We NEED TO redesign the site...
  • then the real challenges begin
  • Theres too much information on the site...
  • Theres too much information on the site... but its all necessary."
  • redesign must die
  • redesign must die slideshare.net/lrosenfeld
  • dont redesign, refine (spark notes) Prioritize Tune Be Opportunistic
  • the twist
  • No problem!
  • its still all about gathering insights
  • goals audiences tasks
  • rethinking goals
  • People are frustrated... but theyre more frustrated when we move anything.
  • strategic vs tactical
  • strategic goal Drive registration and enrollment
  • tactical goal Improve consistency of layout and design
  • rethinking audiences
  • Community visitors Human Resources Job seekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  • key audiences
  • Community visitors Human Resources Job seekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  • Community visitors Human Resources Job seekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
  • key audience prospective students
  • key audience answer their questions offer help and coaching focus on getting them starteD
  • kitten break
  • rethinking tasks
  • Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  • Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  • Apply Learn about career options Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
  • bring it together
  • Content
  • design
  • navigation
  • platform for growth
  • observing activity
  • testing changes
  • in-person interviews
  • learn from others
  • one simple question
  • what could you sneak out tomorrow in your lunchbox?
  • thanks!