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New Product Development strategy
-for the pureh2o company
what is design?
good design can change a business
-currently the goal of the pureh2o company
more than just a beautiful item
-quatreau must create a user experience
great design has user benefits not features
-great design provides a reason to own it
it doesn’t make the user think
-great design is instinctive
=( =)
requires thought
it creates an emotional attachment-it is this attachment that makes iconic design
Great design is process driven
-this is the role of the NPD strategy document
great design starts with a problem
a solution arrives when
design is used as a lever to solve a
problem
Problem
Research
Observation
Concept
Prototype
great design repeats and refines
brand is how customers feel about you
-the wrong design can devalue a brand
branding is not just putting your name on
something-no visual identity to our product range as it
stands, part of the aim of the NPD plan
product families come from an archetype
-due to our situation this must be quatreau
archetypes express a brand value
-this is what customers aspire to when they buy
From this you produce a design theme
-this is a set of resources a design is built from