BUSINESS AND MARKETING

PLAN

Fortune Institute of International Business (FIIB)

Fortune Institute of International Business (FIIB)

Mr. Vineet SainiMr. Akshat AroraMr. kumar SaurabhMiss. Kamakshi KapoorMr. Jagtar Singh DhaliwalMr. Gurprakash Singh Bagga

Presented By :

Yellow Version Ltd.Our upcoming future product- SBC- SOLAR BLUETOOTH CHARGER.

Our Company’s Name

Solar Bluetooth Charger(SBC)

Introducing Bluetooth solar charger for mature audience.

This device provides brand new, convenient, on the go charging experience.

By looking at the growing use of the smartphones, the problem of charging is arising.

SUMMARY

SMART PHONE INDUSTRY

Smartphone sales in India increased by 166.8% making it the world’s fastest growing smartphone market in the last quarter of 2013, according to Gartner.

Smartphones sales now account for 53.6% of overall mobile phone sales in 2013, exceeding annual sales of feature phones for the first time.

Smartphones will account for two out of every three mobile connections globally by 2020, said global mobile operators industry body GSMA.

This is the key reason why our product will sell like “HOT CAKES” in future.

The developing world overtook the developed nations in terms of smartphone connections in 2011 and today, accounts for two in every three smartphones on the planet. 

SBC MODEL

TARGET SEGMENTFocusing to target wide market which includes all the smartphone users ( students, professionals, business man). CUSTOMER NEEDMost people use internet on their smartphones while travelling. This results in the charging problems. BENEFIT• This will cost similar to a power bank .• No need of electricity to charge this device.• Portable , no connection of wire to mobile phone, only

Bluetooth enabled device needed.

Market Description

Our product, “SBC”, offers following standard features: Portable mobile charger . Which works on mobile, tablets through Wi-Fi or

Bluetooth. No electricity required to charge device. Need solar energy to charge device. Frame is made up of aluminum alloy , which make it

light weight. Slim li-ion battery 3600 MAH. Higher energy density and lower weight than other

types rechargeable batteries It can charge a normal smartphone twice on single

charge of device.

Product Description

No need of any plug or wire. Hybrid Technology: Solar electric energy. UPTO 3 TIMES FASTER CHARGE THAN OTHER

MARKET CHARGERS.

Product Description

Access Solar Ltd. Aditi Solar Ajit Solar Alpex Solar Armo Technologies etc.

Competitive Overview

Other Chargers Work through cable

connection Waste of electricity Much time to charge

SBC Hybrid technology Wireless charger Saving electricity Eco friendly Fast charging

Distinction between SBC and other chargers

Strength Weakness

ThreatsOpportunities

SWOT Analysis

Innovative product- SBC is the first solar

Bluetooth charger in India and in the world. Alternative energy- It is powered by solar

energy along with alternative energy source of electricity

Eco-friendly- SBC is the first eco-friendly charger in India. It is powered by solar which is not so harmful for nature.

STRENGTHS

Brand awareness. As a new product SBC has

no brand popularity like others charger companies. Costly. As a technology based product, the cost

of SBC is higher than others charger in the India.

WEAKNESS

1.Government Support. Indian Government is very much concern about electricity shortage. They are trying to produce and import electricity. And since our SBC will save electricity so we will get government help to promote out product SBC.

2.Modern Age. Now a days all product are technology based products. So there is a bright opportunity in future for our brand SBC.

OPPORTUNITIES

Since, INDIA is an Under Developed Country, so 70% customer of India may not respond to our technology based costly product in the beginning.

THREATS

We have set aggressive but achievable objectives for the first and second years of market entry.

First-year objectives In the initial year of market we are aiming to sale 1000 units.Second-year objectives Our second-year objectives are to sale 3000 Units of SBC and enter

into international market. ISSUES Major issue is to make people aware. We will have to invest on marketing of the product for awareness.

Objectives And Issues

SBC’s marketing strategy is based on a positioning of product differentiation. Our primary consumer target is University students and high society mobile users.

When our customer will be available and well informed, then we can offer cheap price for middle and low class people.

Marketing Strategy

1 year warranty . If we achieve the desired sales at the

end of first year , we will produce more cheap device with different mAh for middle and lower level group smartphone users.

If we achieve the targets then we will expand our product line for laptops.

Product Strategy

The SBC will be introduced at Rs.3999 per product. The price will be reduced after one or two years after covering the target market. (discussed in further slides).

Pricing Strategy

We will distribute our product through Electronics specialty stores: like croma , E-zone etc. Mobile phone retail stores: the mobile store, hotspot . We will distribute our product in DELHI

and then every divisional city which will be increased in a year.

Distribution Strategy

Marketing Communication Strategy

Once our brand name is established, we can go more towards our web site.

We will encourage communications and subsequent sales through our channel partners initially.

Trade sales promotion and personal selling will be used to a large extent.

By integrating all messages in media, we will reinforce the main point of product differentiation.

Our advertising department will choose appropriate media to raise brand awareness.

Aggressive marketing would be done. Advertisements would appear on a regular basis to maintain brand awareness and communicate various differentiation messages.

To create a buzz, we will host a user- generated video contest on our web site.

Using research, we found that the main issue with the smartphones is the battery backup.

Feedback from websites & surveys, we found this problem and hence, developed this device.

We are also measuring and analyzing attitudes of customers towards power banks available in the market.

Marketing Research

Starting fund will be collected by our own company’s partners.

Initial fund for the project is Rs. 5,00,000 each partner. And total Rs. 30,00,000 for one year.

After one year our potential funding sources are several commercial banks.

Source of Funds

The SBC will be introduced on 1st January, 2015. Following are the summaries of action programs will use during the first 3 months of this year to achieve our stated objectives.

January- We will start an integrated print/TV/ internet social media campaign targeting consumers.

February- As the multimedia advertising campaign continues, we will add consumers sales promotions.

March- We will hold a trade sales contest offering prizes for the sales persons.

Action Programs

1st year 2nd year 3rd year 4th year 5th year

Price Per Unit

Rs. 3999/-

Rs. 2999/-

Rs. 2799/-

Rs. 2450/-

Rs. 1899/-

Total Sales Unit

1,000 3,000 5,000 10,000 15,000

Total Revenue(in Rs.)

Rs.39.99 lakh

Rs.89.97 lakh

Rs.1,39,95,000 Cr

Rs.2,45,00,000 Cr

Rs.2,84,85,000 Cr

Cost in Production (in Rs.)

Rs. 20 L(2000*1000)

Rs. 60 L (2000*3000)

Rs. 1 Cr (2000*5000)

Rs. 2 Cr (2000*10000)

Rs. 2.25 Cr (1500*15000)

Total Profit(in Rs.)

Rs. 19,99,000 L

Rs. 29,97,000 L

Rs. 39,95,000 L

Rs. 45 L Rs. 59,85,000 L

BUDGET (Approx.)

BREAK-EVEN ANALYSIS

Break-even= Fixed cost/contribution margin per unit.Fixed cost estimated= 14 LContribution margin= Sales- Variable cost39,99,000-20,00,000= 19,99,000Per Unit= 19,99,000/1,000= Rs. 1,999Therefore, break-even units= 14 L/1,999= 700 unitsHence, after selling 700 units in the first year, we will

be at a break-even situation.

MARKETING ORGANIZATION

Vineet Saini, Chief Marketing Officer

Akshat Arora, Sales Manager

Gurprakash Singh,

Regional Sales

Kamakshi Kapoor, Advertising

Analyst

Jagtar Singh, Advertising and Promotion Manager

Kumar Saurabh, Promotion Analyst

In this dynamic modern era guided by technological advancement, we aspire to lead the world. As our PM clearly focuses on the concept ‘Make in India’, so we strive to develop Solar Bluetooth Charger (SBC). Since the resources are scarce, so deploying sun to produce energy is India’s future. We endeavour to benefit masses and ultimately, the environment.

CONCLUSION- HOW WE POSITION

OURSELF