Catching up with the Global Trends

By: Philip Yap

Understanding our core advantages and disadvantages !

OEM The way we Malaysians started our industry

OEM Quality Consistency and Cost Control

The borderline

OEM

OBM

ODM

The Buying Mode is Changing- more choices less quantity

The borderline

OEM

OBM

ODM

What do Malaysian Furniture Factories need ?They needs design....but they are investing in design...

Why are Malaysians not investing in designs?

We are afraid of our new designs being copied by the competitors...

When everyone is not marketing designed products, the one who does, will not be regarded as selling designed products...

Because we prefer to produce products based on our own convenience ...Because we only see designs in a small category : dinning set, bedroom set...single item...

AND this is WHY designs can be copied easily ...

Why are Malaysians not investing in designs?

Why are Malaysians not investing in designs?

DESIGN is a long term investment....Design...Brand Activities... Brand Identity...

What is Brand identity ?

It's to create collections !

Branding is not about "advertising investment"!

It's about promoting good products.

It's about letting our dealers to promote, to express the richness of our own design identity, eventually leads to solid brand building.

CrossoverDesign disciplines

CrossoverInterior, furniture, industry

Designs fashion, architecture, graphic....

What is "furniture design", in the era of information technology ?

Use the internet...See those beautiful ideals and make it your own...

What is furniture design in the real market?

It's not about "originality"

It's about promoting lifestyle...

It's about collecting and assemble things that look good to each other - matching !

The importance of foundation VS

the skill to obtain knowledge !

Chesterfield

Chester Moon

The theme : "Living Furniture, Leading Design"

How do we express the values for your design ?

Are we looking for originality in designs ?

The Content of presentation is what excites the judges !

What the Judges looking for at the different stages of selection :

1: Concept and Design Preliminary

2: Production and Marketability Semi-finals: 40 short

listed

3: Design Expansion to Full Collections Top 10 Finalists

Thank You