Enhancing Student Learning and Engagement with Innovative Marketing and Communications

ABOUT ME

Pennsylvania

Bachelors in Church Ministry

Website and Marketing Manager

Intellection, Restorative, Input, Learner, and Ideation

Enhancing Student Learning and Engagement with Innovative Marketing and Communications

Enhancing Student Learning and Engagement with Innovative Marketing and

Communications`

INNOVATION | experience shapes perspective

3 Focus Areas

Understanding Innovation

Philosophy of Innovation

Practical Innovation

UNDERSTANDING INNOVATION

Defining Innovation

The introduction of something new or a new idea, method, or device.

UNDERSTANDING INNOVATION

The Appearance of Innovation

Innovation appears illusive.

UNDERSTANDING INNOVATION

The Appearance of Innovation

Innovation appears transcendent.

UNDERSTANDING INNOVATION

The Appearance of Innovation

Innovation appears intrinsic.

UNDERSTANDING INNOVATION

The False Appearance of Innovation

Less illusive.

Less transcendent.

Less intrinsic.

PHILOSOPHY OF INNOVATION

Howard Schultz Chairman, President, CEO of Starbucks

1982

Trip to Milan, Italy

Experiences Coffee Bar

PHILOSOPHY OF INNOVATION

Emery Kertesz Inventor, President of Pro Acoustics, My Father

Electronic Engineer

Johnson Controls in the 1980’s

Experience at Sears

PHILOSOPHY OF INNOVATION

Innovation occurs when

personal experience shapes personal perspective.

PRACTICAL INNOVATION

Shared MomentumShared momentum is what occurs when two or more

entities assume a single brand and marketing initiative resulting in the individual entities

benefitting from the energy created within each entities branding and marketing efforts.

PRACTICAL INNOVATION

Shared Momentum ImplementedCampus Living & Learning Living-Learning Programs

External PieceInternal Piece

CHARGE FOR INNOVATION

May we allow our experiences to shape our perspectives.

Be innovative.