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How to Think Like a Designer
By Rafiq Elmansy
Think Like a Designer Agenda
www.designorate.com
• Design in Companies • Design in Countries • What is Design Thinking? • When and Where to Use? • Design Thinking Tools • Explore Ideas: Mind Mapping • Explore Ideas: Starbursting • Explore Ideas: Lego Serious Play • Explore Ideas: Reverse Brainstorming • Solve Problems: The Six Thinking Hats • Solve Problems: SCAMPER Technique • Solve Problems: TRIZ Method • Evaluate: SWOT Analysis • Mind Mapping Example • The Six Thinking Hats Example • SWOT Analysis Example
Think Like a Designer Design in Companies
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Creativity
Design
Innovation
Cox, G. (2005). Cox Review of Creativity in Business: Building on the UK’s Strengths. London: Design Council Von Stamm, B. (2003). Managing Innovation, Design and Creativity. Hoboken: Wiley, John & Sons
Think Like a Designer Design in Companies
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More than 50% of New York Entrepreneurs believe thank Innovation leads to business success.
Think Like a Designer Design in Companies
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Designing IKEA’s product to be self-assembly helps reducing the storage and transportation costs, which subsequently reduced the price for the final product.
Think Like a Designer Design in Companies
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KEA Design Strategy: Democratic Design
Form | Function | Quality | Sustainability | Low price
Our vision is to create a better everyday life for the many people,” the IKEA Group Sustainable Report stated.
Think Like a Designer Design in Companies
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Brand Values pride, passion, respect, integrity, discipline, and excellence.
Think Like a Designer Design in Companies
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iPhone opens a new market for Apple
Think Like a Designer Design in Companies
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Apple turns Design Failure into Success
Think Like a Designer Design in Countries
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Argentina, Australia, Botswana, Brazil, Canada, Catalonia (Spain), Chile, Columbia, Costa Rica, Croatia, Denmark, Estonia, Finland, Flanders (Belgium), France, Germany, Greece, Hong Kong, Iceland, India, Italy, Ireland, Israel, Kenya, Latvia, Mexico, Poland, Qatar, Slovenia, South Africa, South Korea, Taiwan, Turkey, United States, Venezuela and Wales (UK)
Think Like a Designer Design in Countries
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Designed in India
Think Like a Designer Design in Countries
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Global Creativity Index
Source: Martin Prosperity Institute
Think Like a Designer Design Thinking
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Global Creativity Index
What is Design Thinking? Design thinking refers to design-specific cognitive activities that designers apply during the process of designing.
Think Like a Designer Design Thinking
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Global Creativity Index
When and Where to Use?
Everytime, Everywhere
Think Like a Designer Design Thinking
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Explore Ideas Solve Problems Evaluate
Think Like a Designer Design Thinking
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Explore Ideas
Mind Mapping
Think Like a Designer Design Thinking
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Explore Ideas
Starbursting
Think Like a Designer Design Thinking
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Explore Ideas
Lego Serious Play
Think Like a Designer Design Thinking
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Explore Ideas
Reverse Brainstorming
Think Like a Designer Design Thinking
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Solve Problems
The Six Thinking Hats
Think Like a Designer Design Thinking
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Solve Problems
SCAMPER Technique
Think Like a Designer Design Thinking
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Solve Problems
TRIZ Method
Think Like a Designer Design Thinking
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Evaluate
SWOT Analysis
Think Like a Designer Design Thinking
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Mind Mapping
Think Like a Designer Design Thinking
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Think Like a Designer Design Thinking
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Mind Mapping
Think Like a Designer Design Thinking
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Mind Mapping
Think Like a Designer Design Thinking
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Mind Mapping
Think Like a Designer Design Thinking
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Mind Mapping
Think Like a Designer Design Thinking
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The Six Thinking Hats
Think Like a Designer Design Thinking
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The Six Thinking Hats
Think Like a Designer Design Thinking
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The Six Thinking Hats
Think Like a Designer Design Thinking
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SWOT Analysis
Strengths • What are the advantages of the
new product or service?
• What are the product advantages over similar competitors in market?
• What strength points do people see in the product or service?
• What are the product’s unique selling factors?
Think Like a Designer Design Thinking
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SWOT Analysis
Weakness • What weakness could be improved
in the design?
• What issues should be avoided?
• What are the factors that reduce your sales?
• Does the production process have limited resources?
Think Like a Designer Design Thinking
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SWOT Analysis
Opportunities • What are the opportunities for the
new product?
• What are the trends to take advantage of?
• How can we turn strengths into opportunities?
• Are there any changes in the market or government which can lead to opportunities?
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SWOT Analysis
Threats • Who are the existing or potential
competitors?
• What are the factors that can put business into risk?
• What issues can threaten the product on the market?
• Will there be any shifts in consumer behavior, government or market that can affect the product success?
Think Like a Designer Design Thinking
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SWOT Analysis
Conclusion
Think Like a Designer Design Thinking
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SWOT Analysis
More tools www.designorate.com
Think as a Designer Design Thinking
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SWOT Analysis
Questions
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SWOT Analysis
Thank You
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