GRAVITY THINKING @SXSW 2016 - THINK, FEEL, DO

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    16-Jan-2017

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OFF THE BEATEN TRACK

HI I AM ANDREW ROBERTS, MANAGING PARTNER AT GRAVITY THINKING HANDS UP HOW MANY PEOPLE HERE ARE AWARE OF SXSW ?HOW MANY PEOPLE HERE HAVE BEEN ?I AM SURE WE ALL HAVE VERY DIFFERENT PERSPECTIVES CHANGE EVER YEAR1

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THIS YEAR SOMETHING SPECIAL HAPPENED FOR THE FIRST TIME EVER SITTING PRESIDENT ATTENDED (WITH HIS WIFE)THIS IS WHAT THE MEDIA TALKED ABOUT2

WITH A LOT OF THIS GOING ON TOO3

THIS IS WHAT MY WIFE AND FACEBOOK / TWITTER FRIENDS THINK IT IS ALL ABOUT4

FAIR TO SAY RECENTLY SXSW HAS GOT A BIT OF A BAD RAP - YESTERDAYS NEWS, PASSED ITS SELL BY DATE.I COULDNT DISAGREE MORE HAVING BEEN 5 YEARS I THOUGHT THIS YEAR WAS THE BEST YETSXSW IS NOT A CONFERENCE IT IS CALLED A FESTIVAL FOR A REASON THAT YOU TAKE OUT OF IT WHAT YOU WANT AS AN AGENCY WE MAKE AN EFFORT TO ATTEND NON OVERLTY MARKETING LED CONFERENCES OFF LIFT ETC.BUT INSTEAD EVENTS THAT CHALLENGE OUR THINKING AND INSPIRED US AND SXSW CERTAINLY DOES THAT

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OF COURSE THERE IS A MARKETING INFLUENCE BRAND TRYING TO SHOW THEY ARE HIP AND DIGITALLY RELEVANT AND THERE IS ALSO THE UBIQUITOUS INTROSPECTIVE NONSENCE THAT EXISTS IN ALL EVENTS LIKE THESE OR WHAT TEXANS CALL HORSESHIT6

WHAT WE IN THE UK CALL BULLSHITFORTUNATELY THS IS NOT TYPICAL 7

WHAT HAPPENS AT SXSW LIVES ON.. HUFFINGTON POST, THE GUARDIAN, BUZZFEED..

THE FESTIVAL IS HUGELY INTERESTING AND MOST IMPORTANTLY INFLUENTIAL INDEED SAP SAYS TRENDS AND PRODUCTS DISCUSSED AT SXSWGO MAINSTREAM WITHIN 24 MONTHS - THINK TWITTER, WEARABLES, PERISCOPE LAST YEARTHE TRICK IS HOW DO YOU NAVIGATE THIS, AVOID THE BULLSHIT AND FIND THE HIDDEN GEMS 8

THERE IS A HUGE AMOUNT GOING ON 7 TRACKS FROM GAMING AND VR TO SPORTS TO SOCIAL GOOD TO FUTURE OF ENTERTAINMENTJUST LOOK AT THE BOOK 3,000 TALKS, OVER 5 DAYS, IN 22 LOCATIONS IN A CITY SMALLER THAN BRISTOLTHERE IS SO MUCH CONTENT AND SO MUCH TO TAKE IN THE QUESTION IS HOW TO NAVIGATE IT ?9

HAVING BEEN FOR THE PAST 5 YEARS WE DECIDED TO DO SOMETHING DIFFERENT THIS YEARAVOID THE CAVERNOUS HALLS OF AUSTIN CONVENTION CENTRE OR THE DEATH STAR AS IT IS AFFECTIONATELY KNOWN10

AND FIGHT THE FOMO IT WAS TOUGH11

WITH SUCH GREAT KEYNOTES I HAVE TO ADMIT WE DID GET PULLED BACK TO SEE THE LIKES OF BARACK, KEVIN PLANK, BRENE BROWN, JJ ABRAMS AND ANDY PIDDISCOMBEUNMISSABLE AND FASCINATING BUT WE REMAINED STRONG AND FOUGHT THE FORCE TO SEEK THE NEW, THE INNOVATIVE, THE CUTTING EDGETO MAKE SENSE OF THE INSPIRATIONAL CREATIVITY THAT LIVES AND BREATHES IN AUSTIN EVERY MARCH 12

SO HOW TO STRUCTURE WHEN WE FOUND SO MUCH ?YOU WILL HAVE SEEN MANY DIFFERENT ARTICLES ALREADY 5 TRENDS, 3 THINGS I LEARNED ETC.WE WANTED TO APPROACH THIS DIFFERENTLY SO WE DECIDED TO ADOPT AN APPROACH THAT WE BELIEVE WORKS BETTERTHAT MEANS THAT YOU CAN THINK ABOUT THE THINGS WE HAVE SEEN IN THE CONTEXT OF WHAT IT MEANS FOR YOUR BUSINESS (CLICK)THINK FEEL DOLOTS TO COVER THIS IS ONLY THE TIP OF THE ICEBERGPLS BEAR IN MIND I HAVE ONLY BEEN BACK 72 HOURS AND JETLAGGED 13

USEFULNESS

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WINNER OF THE COVETED BEST OF SHOW AT THE SXSW INTERACTIVE INNOVATION AWARDS, BIONIC EARS HERE ACTIVE LISTENING SYSTEM - WIRELESS EARBUDS AND AN APP THAT LET YOU PERSONALIZE HOW YOU HEAR SOUND AROUND YOU. WHETHER ITS ADDING MORE BASS AT A CONCERT OR BLOCKING OUT A CRYING BABY IN THE SEAT BEHIND YOU, YOURE IN CONTROL OF THE EQUALIZER SETTINGS OF YOUR ENVIRONMENT VIA THE PRE-SET FILTERS AVAILABLE ON THE APP.YOU CAN JOIN THE WAITLIST FOR $19915

SONYS FUTURE LAB, OPEN CREATIVE ENVIRONMENT AND DIRECT LINES OF COMMUNICATION WITH SOCIETY, THROUGH WHICH IT AIMS TO CO-CREATE NEW LIFESTYLES AND USER VALUE IN THE FUTUREHEADPHONES: LIKE A BLUETOOTH HEADPHONES YOU WEAR ROUND YOUR NECK BUT WITH 4 MICROPHONES ARE BUILT IN WITH NOISE CANCELLING FEATURES SO YOU AN TALK TO IT AND ASK QUESTIONS EG WEATHER, LOCAL NEWS LOCAL RESTAURANT INFO OR EVEN A PHOTO STILL ALLOW YOU TO HEAR - PERFECT FOR CYCLING

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AR NO LONGER THE STUFF OF MINORITY REPORTTHANKS TO COMPANIES LIKE META (MORE LATER) AND MICROSOFT IT IS HERE AND NOW

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SIMPLICITY

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UPCYCLING OF PHONES19

AWARDED FOR THE COOLEST SCIENTIFIC ACHIEVEMENT OR DISCOVERY THAT BEFORE 2015 WAS ONLY POSSIBLE IN SCIENCE FICTION YES, THATS THE OFFICIAL DISTINCTION BY SXSW THE LILY CAMERA IS DUBBED THE WORLDS FIRST TRUE FLYING CAMERA. THIS SMALL BLACK DRONE WITH 1080P HD CAMERA AND MICROPHONE CAN BE THROWN IN THE AIR AND ITLL FOLLOW YOU TO RECORD YOUR OUTDOOR ADVENTURES, VIA A WRIST-MOUNTED TRACKER, AND ITLL FLY ITSELF AND USE GPS AND COMPUTER VISION TO KEEP ITS EYE ON YOU. $899 THROW-AND-SHOOT CAMERA CAN FLY UP TO 25 MILES PER HOUR, AS FAR AS 100 FEET AWAY FROM ITS TRACKER. FLIGHT TIME AVERAGES 20 MINUTES, AND TAKES 2 HOURS TO FULLY RECHARGE BEFORE YOUR NEXT OUTING.

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QUELL IS POWERFUL ENOUGH TO TAP INTO YOUR BODYS NATURAL PAIN RELIEF RESPONSE, BLOCKING PAIN SIGNALS IN YOUR BODY FOR WIDESPREAD PAIN RELIEF. THE BEST PART? QUELLS OPTITHERAPY TECHNOLOGY CUSTOMIZES THERAPY TO YOUR OPTIMAL LEVEL, ENSURING YOU GET THE EXACT AMOUNT OF RELIEF YOU NEED.21

COLLABORATION

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ITS EASIER TO ORDER PIZZA THAN IT IS TO VOTE@POTUS

NOT EXACTLY OFF THE BEATEN TRACK BUT CANT MISS POTUSDIVERSITY - GEOGRAPHIC, ATTITUDE, GENDER, RACE ETC. - NEED TO CONSIDER NOT JUST THOSE INVOLVED BUT THOSE LEFT BEHIND 50% OF HISPANIC HH NO INTERNET ACCESS - 46% OF BLACK HOUSEHOLDS THE SAME - 70% OF HOMEWORK IS RELATED TO THE INTERNET

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GOOGLE MOONSHOTS AWARDS STARTED IN 2007 - GOOGLE AND X PRIZE - 29 TEAMS REGISTERED COMPETITION ENDS EN OF 2017 - 2 TEAMS HAVE SIGNED LAUNCH CONTRACTS GET HERE TRAVEL 500M AND SEND BACK HD IMAGERY - PHOTO AND VIDEOEMOTIONAL HUMAN SPIRIT

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FEARLESS

NOT FAILING - I HAVEN'T FAILED I HAVE JUST FOUND 10K THINGS THAT DON'T WORK - EDDISON

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AS PART OF A GROUP CALLED BRITS @ SXSW I MET A GUY CALLED EAMMON FROM TECH STARS WHO HELP A 'WAKE THERES STILL A LOT THAT CAN BE LEARNED FROM STORIES OF HOW OTHER PEOPLE MESSED UP OR WERE JUST PLAIN UNLUCKY. YESTERDAYS EVENT HANDLED THE TOPIC WITH STYLE AND HUMORIN BETWEEN EACH TALK, WE ALL HAD TO SING THE PARTING GLASS, A TRADITIONAL IRISH SONG. AND THEN TAKE A SIP OF WHISKY.

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THERE IS NO EXAMPLE THAT VULNERABILITY IS A WEAKNESS. IT IS OUR BEST MEASURE OF COURAGE BRENE BROWN

TOUR DE FORCE OF HUMOR AND INSIGHT. THEODORE ROOSEVELT ABOUT THE MAN WHO IS ACTUALLY IN THE ARENA IF HE FAILS, AT LEAST FAILS WHILE DARING GREATLY.HER MESSAGE IS USEFUL BOTH FOR PEOPLE INTERESTED IN SELF-DEVELOPMENT AS WELL AS FOR STARTUPS AND TECH ENTREPRENEURS.28

WE CHOOSE TO BE TERRIFIED, ITS THE ONLY WAY TO MAKE EPIC SHITREGINA DUGAN, GOOGLE ATAP

GOOGLE ATAPSADVANCED TECHNOLOGY AND PROJECTS REGINA DUGANBREAKTHROUGH INNOVATIONS ARE BORN AT THE INTERSECTION OF AUDACIOUS SCIENCE AND A WELL-DEFINED, USE-INSPIRED APPLICATION. MANY ORGANIZATIONS, INDIVIDUALS, AND TEAMS ACTIVELY AVOID THIS INTERSECTION. THEY BELIEVE IT IS TOO RISKY. BUT WHEN THE SCIENCE IS CHALLENGING, AND OUTCOMES MATTER, BREAKTHROUGHS COME MORE OFTEN. THE BEST ARE ATTRACTED TO THE CHALLENGE AND TOGETHER THEY DO FOCUSED WORK OF PASSION. AND WHEN THE APPLICATION IS REAL IT INSPIRES GREATER GENIUS.

AN AVERAGE DAY LOOKS LIKE THIS 29

EMPATHY

TRADITIONALLY LOW IN TECH FORD BLACK HUMANIZE BRANDS = GRAVITY WAY

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BY UNDERSTANDING WHAT YOUR CONSUMERS ARE THINKING AND FEELING, HE SAID, YOU CAN BETTER SERVE THEM AND MAKE SALES.BUT EMPATHY BENEFITS MORE THAN THE BOTTOM LINE. HAVING THE ABILITY TO PUT YOURSELF IN SOMEONE ELSES SHOES PAYS DIVIDENDS WHEN GROWING A COMPANY ESPECIALLY WHEN THAT COMPANY EXPERIENCES THE HYPER-SCALE GROWTH SO OFTEN FOUND IN TECHNOLOGY.ITS ONLY THE EQ (EMOTIONAL INTELLIGENCE) THAT ALLOWS THAT CULTURE TO SURVIVE, VAYNERCHUK SAID ITS THE HUMAN PART AND NOBODYS TALKING ABOUT THAT ENOUGH. THATS HOW YOU BUILD ORGANIZATIONS.

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KIRA WAMPLER, CMO OF THE PEER-TO-PEER RIDESHARING COMPANY LYFT, NO MORE MR. TOUGH GUY: BRANDS PUTTING PEOPLE FIRST. WHILE THE RIDESHARING BUSINESS IS INCREDIBLY COMPETITIVE, LYFT HAS ALSO STRIVED TO TREAT PEOPLE WITH RESPECT THEIR DRIVERS AND THEIR CUSTOMERS.THIS CONCEPT OF HUMANITY AND TREATING PEOPLE WITH DIGNITY AND RESPECT HAS BEEN A CORE OF LYFTS MISSION FROM THE BEGINNING. WERE CONSTANTLY THINKING ABOUT, HOW DO WE TREAT PEOPLE WELL, HOW DO WE TREAT OUR DRIVERS WELL? WAMPLER SAID WE KNOW THAT WHEN WE TREAT PEOPLE WELL, THEYRE GOING TO TREAT EACH OTHER WELL AND OUR BUSINESS WILL GROW.

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GOOD

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INNOVATION AWARDSNOT IMPOSSIBLESECOND YEAR IN A ROW

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BRITISH CONTINGENT 35

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DESIGN

WORKING WITH VR IS LIKE DANCING WITH ARCHITECTURE , SCOTT MILK37

http://breakthrough.nationalgeographic.com/energy38

YOU BECOME THE OPERATING SYSTEMMERON BRIBITZ META CEO

40 YEARS THE SAME OPERATING SYSTEMNOW THE WORLD IS YOUR CANVAS AND YOU ARE THE OPERATING SYSTEM 39

DRAWING-OPERATIONS UNIT GENERATION-D-O-U-GTPROJECT INVESTIGATES IDEAS OF AUTOMATION, AUTONOMY, AND COLLABORATION AS AN EXERCISE IN BEHAVIORAL EMPATHY.SOUGWEN THE ROBOTIC ARM WAS DESIGNED TO MIMIC THE DRAWN GESTURE IN REAL TIME THROUGH THE USE OF A CEILING-MOUNTED CAMERA AND COMPUTER VISION. AS D.O.U.G., THE ROBOTIC ARM, INTERPRETS THE MARK OF THE DRAWING COLLABORATOR, THE HUMAN AGENT THEN RESPONDS IN KIND, RESULTING IN A SYNCHRONOUS, INTERPRETIVE PERFORMANCE.

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EMBRACE TECH

VR / AR MIXED REALITY CINEMATIC ARTVIRTUAL FOOTBALLVR STORY TELLINGVR CITY PLANNING 41

PROGRAM OR BE PROGRAMMED. CHOOSE THE FORMER, AND YOU GAIN ACCESS TO THE CONTROL PANEL OF CIVILISATION. CHOOSE THE LATTER, AND IT COULD BE THE LAST REAL CHOICE YOU GET TO MAKEDOUGLAS RUSHKOFF

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MCDONALD'S SHOWS US THE CAPITALIST DYSTOPIAN SIDE OF VR THE VERGE

GUESTS DONNED A PAIR OF HTC VIVE GLASSES, DUAL CONTROLLERS AND HEADPHONES, AND WERE TRANSPORTED INTO A GIANT HAPPY MEAL. PARTICIPANTS WERE THEN ENCOURAGED TO WALK INSIDE OF THE BOX AND CUSTOMIZE IT WITH VIRTUAL PAINT BRUSHES, LASERS, AND COLORFUL BALLOONS (BONUS POINTS FOR ZAPPING BUTTERFLIES). CREATED BY GROOVE JONES USING EPICS UNREAL ENGINE, THE VR HAPPY MEAL ENVIRONMENT MEASURES 15 FEET BY 15 FEET IN SCALE. A PRINTED PHOTO PRINT OF OUR VIRTUAL ARTWORK WAS HANDED TO US AFTER THE EXPERIENCE, AS WELL AS THE OPTION FOR AN EMAILED OR TEXTED GIF VIDEO.

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AI GAP COMMON SENSE AND REASON WE CAN LEARN TOO THOUGH 45

JIBO IS ONE OF THE MOST ADVANCED ROBOTS ON DISPLAY AT SXSW THIS YEAR, OFFERING A TWO-WAY INTERACTIVE AND EXPRESSIVE EXPERIENCE THAT IS HELPFUL AND THOUGHT PROVOKING TO THE USER, MAKING IT FEEL LIKE A HUMAN-TO-HUMAN INTERACTION.FOR DIGITAL MARKETERS, EMOTIVE ROBOTICS OPENS UP NEW POSSIBILITIES FOR DELIVERING HIGHLY CONTEXTUAL CONTENT COULD SERVE AS AN ACCESS POINT INTO IOT-BASED BEHAVIORAL DATA. THE KEY TO THE CONCEPT OF EMOTIVE ROBOTICS IS ITS ABILITY TO TAKE A CONSUMERS EMOTIONAL RESPONSE INTO CONSIDERATION, MAKING CONSUMER INTERACTIONS WITH THESE DEVICES MORE POSITIVE AND PERSONAL.46

NARRATIVE

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"THE MACHINERY -- WHETHER IT'S THE TECHNOLOGY OF WHAT A STORY IS, THE MAP OF A STORY - YOU'RE TRYING TO MAKE THAT INVISIBLE SO THAT THE AUDIENCE OR THE USER IS HAVING AS EFFORTLESS AN EXPERIENCE AS POSSIBLE AND THEY'RE AS ENGAGED AS POSSIBLE.JJ ABRAMS

GET THE NARRATIVE STORY RIGHT AS TECH CANT IMPROIVE THE STORY 48

SHERLOCK HOLMES MIND PALACEKODAK MOMENTS MEMORY OBSERVATORYIT ENCOURAGES YOU WITH WRITING PROMPTS TO TELL THE STORY BEHIND AN IMAGE, ONE THAT YOULL WANT TO SHARE JUST WITH FAMILY AND CLOSE FRIENDSAND THEN ORDER PRINTS OF IT TO FRAME, ALL IN THE APP. MOMENTS IS A ONE-STOP SHOP, WHICH IS WHY ITS FREE OF ADS.

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DESIGN EMBRACE TECHNARRATIVEFEARLESSEMPATHYGOODUSEFULNESSSIMPLICITYCOLLABORATION

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LIVE AS IF YOU WERE TO DIE TOMORROW. LEARN AS IF YOU WERE TO LIVE FOREVER. GANDHI

BLOG WHY SXSW IS GOOD FOR THE SOULFOCUSED ON THE HUGELY INSPIRING THINGS I SAW SOME OF WHICH I HAVE SHARED HEREBY GETTING OUT AND ABOUT OFF THE BEATEN TRACKRE-AFFIRMED MY EXCITEMENT IN THE INDUSTRY AND THE FUTUREAND MOST IMPORTANTLY HOW THE FUTURE IS NOW HOW IT CAN BENEFIT US ALL AS HUMAN BEINGS HOW IT CAN ENHANCE LIFE AND AS LONG AS BRANDS EMBRACE THIS IN THE RIGHT WAYCONSIDER HUMANISE THE FUTURE IS BRIGHT..BE THE CHANGE 51

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