How to Lean

How to LeanIXDA Sydney

Jake Causby@jakecausby

Jason Davey@p1x3lman

THINK

MAKE

CHECK

Yeah yeah, we get it but how?Give me something I can work with!

Three tools we use

1. Lean Canvas

2. Value Proposition Canvas

3. Hypothesis Validation Board

@jakecausby @p1x3lman

Introducing...

THE PTAPersonal TransportationAssistant

(not an actual product and we do not own this image, source unknown)

Lean Canvas

Value proposition

Customer segment

“Startups operate under conditions of extreme uncertainty.”– Eric Ries

Value proposition Customer segment

Travellers need a way to get to their terminal gate - relaxed & ready to fly

21 34

5

67

8

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Non-Frequest Travellers that have a higher degree of stress at the airport

Optimise your airport time for maximum enjoyment and never arrive at your gate late


Value Proposition CanvasStart with what you know. Don’t be afraid to guess, but point out assumptions

Airport boredom

Arrive at gate on timeTime at the

bar

“Drive thru” margaritas

Autonomous segway that takes you to your gate

Value proposition Customer segment

Meet new people



Hypothesis Test Cards

TEST CARD

We believe: Air travellers are concerned about getting to the gate on time

To verify that: We will set up an Autonomous Segway stand next to the check-in counter, using visuals and signage to entice air travellers to take up the service

Measure: Percentage of travellers that enquire about the service

We are right if: More than 20% of travellers are satisfied

LEARNING CARD

We believed:

We observed:

From that, we learned that:

Therefore we will:



Learnings

VALIDATED

Great! We’re on our way

Now we know there’s an appetite for our idea

Time to explore different ways to execute the idea

INVALIDATED

Not FAIL: First Attempt In Learning

What did we learn? Make sure everyone on the team learns

How does this affect your VPC and Lean Canvas?

Document what you’ve learnt, regardless


Double Diamond

you are here

But isn’t this a little waterfallish?


Parallel Diamonds


Things you can do, starting tomorrow

Look for, and highlight, assumptions

“That’s an assumption”

“We believe”

“We need to validate that”

“How do you know for sure?”

“Are you sure you want to spend $10m on a guess?”

Get more scientific: Measure and record what you’ve validated or invalidated

Shared ownership of backlog: Design, Tech, Biz collaboration


Adoption checklist

Find champion users

Get C-level sponsorship

Showcase success

Create a sense of urgency

Make it official

Get outside help

Start simple

Be opportunistic

Invest

Create risk-free spaces for learning and experimentation

Bring the canvas into the DNA of your organisation

Go beyond the ‘low-hanging’ fruits

Make sure you do proper retrospectives. It’s going to take a while to find your rhythm


Remember

1. Leaners gonna lean

2. Don’t lean too far, it looks ridiculous

3. Don’t use hyphens incorrectly

Jake Causby@jakecausby

Jason Davey@p1x3lman

Thank you! Any questions?