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8/9/2019 How to Be a Lean Product Ninja
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Dan OlsenOlsen SolutionsOctober 3, 2013
How to be a
Lean ProductNinja
+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+
+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+*+
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TurboTax
TaxCut
Pen and
paper
Prepare
my taxes
File my
taxes
Check my
taxes
Maximizedeductions
Reduceaudit risk
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Save time filingtaxes
Save timepreparing taxes
Maximize mytax deductions
Check myreturn
Reduce myaudit risk
Help meprepare taxes
Empowerement/Confidence
Save Time
Save Money
Tax InterviewWizard
Audit Risk Analyzer
Tax ReturnError Checker
Tax DataDownloader
Electronic TaxReturn Filing
Tax DeductionFinder
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Is the site up when I want to use it?
Is the site fast enough?
Does the functionality work?
Does the functionalitymeet my needs?
01234]2 _&3%:%;($ "F G3H K23% @33=2g:=:#)3= F%"J 8:21"Ai
Customer’s Perspective What does it mean to us?
Uptime
Page Load Time
Absence of Bugs
Feature Set
Usability & Design
D e c r e a
s i n g
Di s s a t i s f a c t i on
I n c r e a s i n g
S a t i s f a c t i o
n
How easy to use is it?
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8470
5580
7280
75
41
50
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70
75
80
85
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95
100
40 50 60 70 80 90 100
Satisfaction
I m p o r t a n c e
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Visual
Design
Interaction
Design
Information
Architecture
Conceptual
Design
What mostpeople see
and react to
What goodproduct
peoplethink about
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Handsketch
I n t e r a c t i v i t y
Fidelity
Prototype
StaticWireframe*
Clickable
Wireframe*
Alpha
Mockup
Clickable
Mockup**
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Hand
sketch D
e s i g n F i d e l i t y
Effort to Create Artifact
Photoshop
Balsamiq1
2
3
Visual
Designer
Non-designerProduct Person
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How others see your v1 How you see your v1
“How much do you like the
elephant?”
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Progress = absence of
issues & concerns that
customers raised in
prior versions
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ReduceJunk Mail
Find out what
“they” know
about you
MoneySaving
Offers
CompareYourself
to Others
SocialNetworking
MarketingReport
MarketingScore
MarketingProfile
SaveTrees
Shield
Concept Saver
Concept
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5:J#13 5&'46# L:'3 S&31= c:):
Daily Signup Page Yield vs. TimeNew Registered Users divided by Unique Visitors to Signup Page
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1/31 2/14 2/28 3/14 3/28 4/11 4/25 5/9 5/23 6/6 6/20 7/4 7/18 8/1 8/15 8/29 9/12 9/26 10/1
0
D
a i l y S i g n u p
P a g e Y i e l d
Changed
messaging
Added questions
to signup page
Started requiring
registration
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ActiveUsers
ProspectiveUsers
Invite Click
Succeed
Invite
click-through rate
Conversion
rate
Don’tClick
Fail
Invites per
sender
% of userssending
invites
x 8617#1&3= )"'3)(3%? )(323 J3)%&;2 =3)3%J&43 $"6% I&%:1 %:7"
Users
% of users
who are
active
= 15%= 2.3
= 85%
RegistrationProcess
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