2017 SXSW Workshop Yvonne So, Samantha Rembo
How Deep is Your Accessibility Empathy?
Who we are
Yvonne Principal UX Designer, Intuit Mobile Product Lead & Strategist Accessibility Advocate Background at University of Texas
Samantha Head of Design and Research Studios, Intuit Global Co-Leader, Special Needs & Abilities
Employee Network President, Board of Directors, Adaptive Sports
and Recreations Association, San Diego
What and Why
What is accessibility?
Accessibility...the degree to which a product, service, or environment is available to as many people as possible.
What is a disability?
Disability...physical or mental impairment that substantially limits one or more major life activity.
Vision Movement Thinking Remembering Learning Communicating Hearing Mental Health Social Relationships
Types of disabilities
Why should I care?
15% of the worlds population (approximately one billion people) experience some form of disability, and each of us will likely encounter some form of disability in our lives.
There are also many legal rules and regulations
1990: Americans with Disabilities Act (ADA)
1998: Section 508
1999: WCAG 1.0
2008: WCAG 2.0
2010: 21st Century Communications and Video Accessibility Act (CCVA)
Quick statistics on vision alone
1.3 million Americans have legal blindness
More than 3 million Americans have low vision
One in six Americans (17%, 16.5 million), 45 years and older, have some form of vision impairment even when wearing glasses or contact lenses
Vision impairment increases with age (21%, age 65 and older)
Colorblindness affects approximately 8% of males and 0.5% of females.
How can we keep accessibility in mind when making decisions about the things we build for the public?
Empathy is key
Understanding disabilities, practicing accessibility, and designing inclusively begins with getting deeply rooted in customer empathy.
Empathy vs. Sympathy
Empathy the ability to understand and share the feelings of another.
With the noise canceling headphones (or with cotton balls in ears), try:
Listening to what your neighbor is saying
Watching a video on your Facebook feed
Lip reading what we are saying
Using the limiting gloves, try:
Opening and closing the Ziploc bag
Taking a picture with your phone
Writing your name or drawing something on a piece of paper
With a pair of simulator goggles, try:
Reading this slide
Reading the signs in this room
Shaking your neighbors hand
Choose your own empathy experience
Wearing a pair of blindfolds, limiting gloves, or cotton balls or all of them together, try:
Making a phone call or sending a text
Taking a selfie
Draw your journey from home to SXSW in the flipbooks provided
What was your experience like?
How did you feel?
What were some of the challenges you faced?
How has your perspective changed?
What might you do differently moving forward?
Examine life scenarios
How would you:
Travel to your next destination?
Order your meal at a caf or restaurant or food truck?
Shop for groceries?
Use the restroom?
Read a book?
Write a letter?
Interactions with Interfaces
Text and Readability
Washer and Dryer
Leverage native device capabilities
Leverage common built-in accessibility features
Pinch and zoom
Custom ring and vibrations
Color or brightness contrast
Thinking inclusively, designing for everyone
Next steps beyond this workshop
Understand that people with permanent disabilities live with a disability 24/7.
Remember that this is just a 1.5 hour workshop
Keep practicing empathy
Dont lose the empathy, and keep practicing empathy!
Some exercises to try:
Try brushing your teeth with your non-dominant hand
Use keyboard only, no mouse allowed
Try out different accessibility features on your device
Speak out your text messages
Take this back to your teams
Implement empathy exercises with scrum teams
Get issues and stories on project boards
Test with your teams, question if theres any technical limitations, etc.
Get plugged in with local networks and communities
Find and test with users
Get inspired through innovation
Example Accessible Apps
Color Scale Demo
The Bradley Watch
Voice Access Beta
Bone Conduction Headphones
Get deeply rooted in empathy
Spark Innovation Through Empathic Design
Design for Delight Empathy Map
Girls Who Code Summer Camp at Intuit
Special Needs and Abilities Network
Deer Valley Disability Awareness Packet
Enabled by Design
Accessibility is a creative challenge, not a challenge to creativity.
Manifesto for Accessible User Experiencehttps://accessibleux.org/manifesto-for-accessible-user-experience/
Yvonne Soyvonne_so@intuit.com Twitter: @yvonniksTumblr: blog.yvonniks.com
Samantha Rembosamantha_rembo@intuit.com Linkedin: @samantharembo