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2017 SXSW Workshop Yvonne So, Samantha Rembo
#AccessEmpathy
How Deep is Your Accessibility Empathy?
Quick Introductions
#AccessEmpathy 2
Who we are
Yvonne• Principal UX Designer, Intuit• Mobile Product Lead & Strategist• Accessibility Advocate • Background at University of Texas’
Accessibility Institute
#AccessEmpathy 3
Samantha• Head of Design and Research Studios, Intuit• Global Co-Leader, Special Needs & Abilities
Employee Network • President, Board of Directors, Adaptive Sports
and Recreations Association, San Diego
What and Why
#AccessEmpathy 4
What is accessibility?
Accessibility“...the degree to which a product, service, or environment is available to as many people as possible.”
#AccessEmpathy 5
What is a disability?
Disability“...physical or mental impairment that substantially limits one or more major life activity.”
#AccessEmpathy 6
• Vision • Movement • Thinking • Remembering • Learning • Communicating• Hearing • Mental Health• Social Relationships
Types of disabilities
Why should I care?
15% of the world’s population (approximately one billion people) experience some form of disability, and each of us will likely encounter some form of disability in our lives.
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There are also many legal rules and regulations
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1990: Americans with Disabilities Act (ADA)
1998: Section 508
1999: WCAG 1.0
2008: WCAG 2.0
2010: 21st Century Communications and Video Accessibility Act (CCVA)
Quick statistics on vision alone
1.3 million Americans have legal blindness
More than 3 million Americans have low vision
One in six Americans (17%, 16.5 million), 45 years and older, have some form of vision impairment even when wearing glasses or contact lenses
Vision impairment increases with age (21%, age 65 and older)
#AccessEmpathy 9
Colorblindness
Colorblindness affects approximately 8% of males and 0.5% of females.
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How can we keep accessibility in mind when making decisions about the things we build for the public?
Empathy is key
Understanding disabilities, practicing accessibility, and designing inclusively begins with getting deeply rooted in customer empathy.
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Empathy vs. Sympathy
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https://www.youtube.com/watch?v=1Evwgu369Jw
Empathy “the ability to understand and share the feelings of another.”
Empathy Exercises
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Auditory
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With the noise canceling headphones (or with cotton balls in ears), try:
• Listening to what your neighbor is saying
• Watching a video on your Facebook feed
• Lip reading what we are saying
Mobility
#AccessEmpathy 16
Using the limiting gloves, try:
• Opening and closing the Ziploc bag
• Taking a picture with your phone
• Writing your name or drawing something on a piece of paper
Vision
#AccessEmpathy 17
With a pair of simulator goggles, try:
• Reading this slide
• Reading Hamlet
• Finding Waldo
• Reading the signs in this room
• Shaking your neighbor’s hand
#AccessEmpathy 18
Choose your own empathy experience
#AccessEmpathy 19
Wearing a pair of blindfolds, limiting gloves, or cotton balls or all of them together, try:
• Making a phone call or sending a text
• Taking a selfie
• Draw your journey from home to SXSW in the flipbooks provided
Table discussions
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What was your experience like?
How did you feel?
What were some of the challenges you faced?
How has your perspective changed?
What might you do differently moving forward?
Examine life scenarios
#AccessEmpathy 21
How would you:
Travel to your next destination?
Order your meal at a café or restaurant or food truck?
Shop for groceries?
Use the restroom?
Read a book?
Write a letter?
Interactions with Interfaces
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Security Verification
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Weather App
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Text and Readability
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Virtual Reality
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Battery Charger
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Washer and Dryer
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Technology Capabilities
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Leverage native device capabilities
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Leverage common built-in accessibility features
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Text-to-speech
Speech-to-text
Pinch and zoom
Text magnification
Alternate gestures
Custom ring and vibrations
Color or brightness contrast
Haptic feedback
Thinking inclusively, designing for everyone
#AccessEmpathy 32
http://www.apple.com/accessibility/
Next Steps
#AccessEmpathy 33
Next steps beyond this workshop
Understand that people with permanent disabilities live with a disability 24/7.
#AccessEmpathy 34
Remember that this is just a 1.5 hour workshop…
Keep practicing empathy
Don’t lose the empathy, and keep practicing empathy!
Some exercises to try:
Try brushing your teeth with your non-dominant hand
Use keyboard only, no mouse allowed
Try out different accessibility features on your device
Speak out your text messages
#AccessEmpathy 35
Take this back to your teams
Implement empathy exercises with scrum teams
Get issues and stories on project boards
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Learn together
Learn together!
Test with your teams, question if there’s any technical limitations, etc.
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Get connected
Get plugged in with local networks and communities
Find and test with users
#AccessEmpathy 38
Additional Resources
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Get inspired through innovation
Example Accessible Apps
Vibeat Wearable
Color Scale Demo
The Bradley Watch
Voice Access Beta
Bone Conduction Headphones
Wayfindr
Get deeply rooted in empathy
Spark Innovation Through Empathic Design
Design for Delight Empathy Map
Girls Who Code Summer Camp at Intuit
Special Needs and Abilities Network
Deer Valley Disability Awareness Packet
Enabled by Design
“Accessibility is a creative challenge, not a challenge to creativity.”
Manifesto for Accessible User Experiencehttps://accessibleux.org/manifesto-for-accessible-user-experience/
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Thank you!
Yvonne [email protected] Twitter: @yvonniksTumblr: blog.yvonniks.com
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Samantha [email protected] Linkedin: @samantharembo