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AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
AMY TYLER
“nitty gritty”
AMY TYLER
dynamics
AMY TYLER
“supermarkets see it all”
AMY TYLER
-BIRTHDAY CARDS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
AMY TYLER
-BIRTHDAY CARDS
-GRADUATION PRESENTS
-DATE NIGHT INGREDIENTS
-PACKED LUNCH ESSENTIALS
-‘MAKE-UP’ FLOWERS
-BREAK UP FLOWERS
AMY TYLER
what do the customers really want?
AMY TYLER
1. overhear arguments
AMY TYLER
2. fun
AMY TYLER
AMY TYLER
young
AMY TYLER
young old
AMY TYLER
young old decisive
AMY TYLER
young old decisive
indecisive
AMY TYLER
young old decisive
indecisive dieter
AMY TYLER
young old decisive
indecisive dieter indulgers
AMY TYLER
1.mature trolly
AMY TYLER
old
AMY TYLER
-support for walking
AMY TYLER
-support for walking
-lightweight; easy to push
AMY TYLER
-support for walking
-lightweight; easy to push
-glasses to help vision and difficulty seeing the products
AMY TYLER
AMY TYLER
2.decisive trolly
AMY TYLER
decisive {IN A HURRY}
AMY TYLER
-flag for high visibity
AMY TYLER
-flag for high visibity
-lightweight wheels for high speeds
AMY TYLER
-flag for high visibity
-lightweight wheels for high speeds
-sat nav for easy navigation to products
AMY TYLER
AMY TYLER
3.indulging trolly
AMY TYLER
indulgers
AMY TYLER
-lightweight wheels so its easy to push
AMY TYLER
-lightweight wheels so its easy to push
-massive basket for easy filling
AMY TYLER
-lightweight wheels so its easy to push
-massive basket for easy filling
-longer handles for tummy room
AMY TYLER
AMY TYLER
4.dieters trolly
AMY TYLER
DIETER
AMY TYLER
-heavy wheels for a workout on the shop
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
AMY TYLER
-heavy wheels for a workout on the shop
-calorie counter for monitoring
-small basket to resist temptation
AMY TYLER
AMY TYLER
#sas14
