Pitch Presentation

Mimi Dulake, Amy Balchin and Grace Bradbury

We have chosen to make a music video within the genre of Alternative Pop. The song we have picked is by Delilah, called ‘Disrespect’. In this presentation we are going to discuss the codes and conventions of alternative pop and our initial ideas for our own music video. We have looked at some of Delilah’s released tracks to give us ideas for when we produce our own music video.

Codes and Conventions of Alternative Pop

Use of extreme close ups and long shots are used

Dark colour palette

Wearing stylish, casual clothes

Focuses on the artist – direct address

Slow motion editinghttp://www.youtube.com/watch?v=VbsF4xchioo&feature=relmfu

We have looked into Delilah's other music videos and have found that throughout the music videos Delilah conforms to Goodwin’s theory as there is a relationship between the music and the visuals.

We also noticed that there was a relationship between the lyrics and visuals. In her music video ‘Breathe’ the lyrics match the emotion on artists face, for example when she says “I can hate what you say and still smile”, it is a close up of her smiling.

Applying Goodwin’s Theory to Delilah’s Music

How is the artist represented?The artist is represented as unique and stylish by the clothes and accessories that she wears in all of her music videos.

She relates to the target audience of teenagers and young adults of both genders by showing sex appeal and keeping up to date with today’s fashion.

Initial idea’s for our video

Overall VisionFrom analysing Delilah’s video we have noticed that they are always either concept or narrative based or both. They are also always focused on relationships or the troubles of life.

Our initial idea for our music video is having a concept of a violent relationship between a man and woman, with the narrative showing the audience examples of this relationship.

We are going to do this by showing the male and female throughout the video with the stereotypical male being the dominant character and the female character being portrayed as an object. Whilst this is happening, we are going to have another female character singing the lyrics, but not involved in the narrative.

We have decided to use more than one location throughout our music video. For example we want to use realistic environments such as:-Kitchen -Alley way

-Bedroom -Town centre

Location

EffectsAfter watching Delilah’s music videos it was evident that she used various effects that emphasised certain visuals which made the music video more creative and interesting to watch.

This gave us some creative ideas to add to our music video such as:

-Slow motion

-Fast paced edit

-Reversing the shot

Performance Style From analysing Delilah’s video we have noticed that they are always either concept or narrative based or both. From this we have decided to conform to the usual codes and conventions of alternative pop and make our video a hybrid of concept and narrative based.

PropsAs one of our scenes is going to be based in a kitchen, we are going to have to use everyday kitchen equipment, such as plates, knives, glasses etc.

We don’t plan on using many props throughout the video as we want it to be focused mainly on the characters faces and emotion, more than through the use of props.

CastingFor our music video, we plan on using three main characters.

The male character- 18-20 years old, quite tall, dark features

-The female character- 17-19 years old, with a look of vulnerability, quite petite, wears stylish clothes

-Second female character (pretending to be the artist)- A similar age to the other characters, fashionable clothing

Audience Attraction

We think that our music video would hold the audiences attention as they may be able to relate to the narrative of the video – a violent relationship. The narrative which we have chosen will keep the audiences attention and make them want to watch more as they will want to know what is going to happen by the end of the video.

We also think that the editing techniques that we are going to use, such as the reversing and slow motion, will help catch the audiences attraction.