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Table of ContentsIntroduction- Project Statement- Project Proposal- Project Brief- Project PlanResearchSynthesisIdeation SketchingMock Ups & ModelsTesting, Evaluation & AnalysisFinal RenderingImplementation Package- Orthographics- Exploded View- Assembly PlanManufacturing ProcessFinal ModelAppendix- Sources- Biographies

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Introduction

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Project Statement

The focus of this project is to create a family of tools inspired by the Lego brand. Opportunities within this prompt center around the field of home goods. The project will begin with in depth research of the brand itself. The information gathered will be used to establish a set of design

criteria that the product family will follow. Once this is established, ideation and sketching will take place. Ideas will be selected and

converted into three dimensional models for further design exploration. The products that best suit the criteria of the brand and the project

itself will be further developed into working prototypes.

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Project Brief

Create a family of tools inspired by a specific company.

Examine the significance of forms & visual vocabulary

Research the company holistically

Translate the research into 2 & 3 dimensional sketches based on the visual attributes & qualities related to the company

Record all efforts so that the process can be clearly identified & developed into a methodology for creating more complicated forms.

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Project Plan

Discovery Research Insights

Ideation Prototyping

Evaluation

Refinement

Final Model

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Research

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What is a Tool?

An object that serves a function in the user’s life. It helps solve a task, while enticing the user to want to explore further possibilities & fully engage at

the task at hand.

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Lego Introduction

Mission: Inspire & develop the builders of tomorrow.

Vision: Inventing the future of play.

Philosophy: You cannot play without learning and you cannot learn without playing.

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What is Play?

Play combines the imagination, creativity, and learning. It involves taking on a

challenge, enjoying the process as you work towards a goal, and surprising yourself with

what you are able to accomplish.

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Lego ValuesValue Definition

Imagination the foundation for creativity

Learning “hands on minds on”

Creativity new surprising & valuable

Caringnot thinking less of ourselves, but thinking

ourselves as less

Funour abilities are balanced with the challenge at

hand

Quality continuous improvement

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Lego Integrity

Lego PromisesLego PromisesPlay

Joy of building & the pride of

creation

PartnerMutual value

creation

PlanetPositive Impact

PeopleSucceed together

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Lego HarmonyStrong culture & values

Family owned since its foundation

Collaboration occurs between all branches of the company

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Lego’s Consistent Messaging

Lego is an abbreviation of the 2 Danish words “Leg & Godt”, meaning “play

well”.

It is both Lego’s name & ideal.

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Lego Semantics

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Inspiration

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Inspiration

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Inspiration

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SynthesisThe design criteria imply that the product to be created must embody the following qualities: fun, liberating, humble, high quality, modular,

and systematic. Further, the design will be focused upon modular furniture. Furniture, in its

essence, is a tool people use to customize spaces in order to make them habitable or to

evoke a certain feeling.

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Conceptualization Evaluation, &

Analysis

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Sketches: Set 1

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Sketches: Set 1

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Sketches: Set 1

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Evaluation #1

Think beyond the literal definition of a tool.

Define “tool” in terms of the Lego brand.

Consider multiple areas of opportunity, including home goods.

Adhere strictly to the design criteria established for the brand.

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Sketches: Set 2

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Sketches: Set 2

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Sketches: Set 2

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Maquettes: Set 1

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Maquettes: Set 1

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Evaluation #2

Reconsider the meanings of “play” & “fun”.

Incorporate these aspects as crucial elements in the design of the product family.

Complicated & intimidating designs do not fit the design criteria.

Balance universally understandable guidelines with opportunities for the imagination.

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Sketches: Set 3

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Evaluation #3

Simple & versatile form.

Must allow for fun & play.

Must reflect the design language of the Lego brand.

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Maquettes: Set 2

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Maquettes: Set 2

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Computer Model & Specs

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Final Rendering

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Orthographics

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Exploded View

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Bill of Materials

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Construction

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Build Strategy ConsiderationsCompatibility with Design

Durability

Craftsmanship Opportunity

Time

Cost

Joinery Methods

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Initial Thoughts

Serial Planes:

Requires less timeRequires fewer toolsSimple assembly processDurable

HeavyRequires a lot of sandingInvolves strict material constraints

Joined Faces:

No down timeLess sandingLess gluingLighter in weightFewer material constraints

May take more time Requires multiple toolsMay involve precision/craftsmanship obstaclesMay not be as durable

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ObstaclesThe laser cutter does not cut material with black resin.

MDF is the only material option that is suited for the needs of this design.

MDF is the most difficult material to cut on the laser cutter.

The laser cutter will not accept material thicker than 1/2 in.

Each 48‘x48’ panel takes 4 hours to cut.

The finals week laser cutter wait list is very long.

Stack laminated MDF takes a lot of time to sand.

MDF soaks paint up like a sponge.

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Solutions

Latex paint will cover MDF easily and dry quickly.

Bondo will help hide any aberrations in the forms.

Some elements can be made via joined faces, while other are created using the laser cutter.

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The Joinery

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The Form

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Planer Method Construction

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Pillow Construction

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Final Segments

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Appendix

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Sources

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Image Sources

Lego designed by Okan Benn from The Noun ProjectMagnifying Glass designed by Hafizh from The Noun Project

Research designed by Doug Cavendish from The Noun ProjectDrawing designed by rich@randam.org from The Noun Project

Tools designed by Cris Dobbins from The Noun ProjectScale from The Noun Project

Gears designed by Cris Dobbins from The Noun ProjectCycle designed by Mourad Mokrane from The Noun ProjectArrow designed by Naomi Atkinson from The Noun ProjectGlasses designed by John Caserta from The Noun Project

Productivity designed by Lemon Liu from The Noun Project

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Biographies

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