Fa102 d project slides

Welcome!App Proposal by Jenna Delio!

App Research and Development Jenna Delio

Unmet Need or Desire:!! • Disconnect one’s self from texting and

scrolling through social media while at the gym.!


•  Having a guide on what exercises to do based on user input as well as how to do them correctly. !

Unmet Need or Desire:!


Ethnographic Research Observation:!!The group observed during the ethnographic research consisted of males

and females ages 18-30. !

App Research and Development Jenna Delio Ethnographic Research:!Photo Essay!


Ethnographic Research:!Photo Essay!


Ethnographic Research Continued:!Photo Essay!


Ethnographic Research:!Photo Essay!


Ethnographic Research:!Video of Environment!


Interview of Extreme User: !


Take-Away from Interview:!

•  Difficult to disconnect from smartphone use including but not limited to:!

Ø  texting !

Ø social media.!!

•  Hard to know what exercises work for certain body

types!!


Take-Away from Interview:!!•  Getting distracted talking to friends happens

easily!!

•  Not knowing how to correctly perform certain

exercises!!


Anecdotal Observations:!•  Extreme Users: males and females 18-30 years

old!

•  Most people workout generally for 30 minutes to an

1.5 hours!

•  Hard to disconnect one's self from phone use

during work outs!


Anecdotal Observations:!!

•  Hard to get the desired results due to insufficient

form during workouts!

!

•  Actual workout exercises make up a little more than

half of the total time at the gym due to texting or

talking with friends!!

!

Anecdotal Observations:

•  It is hard to know exactly what exercises to focus

on to achieve personal goals!

•  A good amount of time is spent sitting or standing

around wondering what to do next!



Draft Idea for App:!!•  Designing an app that can allow users to put

in a desired length of time for their workout session and then will lock their smartphones

for the entire time of their workout. !


•  The app will also allow users to pick out a trainer and a set of exercises. !

•  Then the app will only allow users to be able to

access those exercises on the lock screen as

well as control their music players until the time of the workout is over.

Draft Idea for App:!


•  Lastly, the exercises chosen will show the user exactly how they are supposed to be done. !

•  This app will allow for a completely beneficial

workout with much better results. !

Draft Idea for App:!


Ideation Session:!


Ideation Session:!


Ideation Session:!


Ideation Session:!


Ideas from Ideation Session:!

•  Unmet Need:! - Being able to disconnect oneself from smartphone during gym/workout session.! - Not knowing what exercises to do and how to do certain exercises.!!

•  How the App Would Work:! - Locks smartphone to the app for desired length of workout, restricting user from texting and scrolling through social media. !

- Has pages for choosing exercises and “how to” tutorial videos. !!

•  Who the App is Intended For:! - Males and females ages 18-30.!

App Research and Development Jenna Delio Research Regarding Smartphone Apps! Fitness Buddy!


This app gives you a variety of exercises to choose from and gives you an easy and simple way to track your progress. Strictly for gym goers as it includes a variety of workouts for different equipment in the gym. Gives you access to HD how-to videos.!

Research Regarding Smartphone Apps! Fitness Buddy!


Research Regarding Smartphone Apps:!Full Fitness: Exercise Workout Trainer!


This app is $1.99 and most users prefer apps that are free, so that is an issue. Has the most variety of exercises out of any other app.!Gives you the ability to add your own exercises. Has a weight/BMI monitor and calculator. !Can track multiple users that have the app. Has some videos but more pictures on how to perform exercises. Can also track your progress.!

Research Regarding Smartphone Apps:!Full Fitness: Exercise Workout Trainer!


Naming Process of App:!Words Collected from Ethnographic Research!

•  Disconnect!•  Form!•  Locked!•  Focus!•  Fit !!

•  Calendar!•  Workout!•  In!•  Perfect!


Naming Process of App:!Possible Names for App!

•  LockedIn Workout!•  LockedIn Focus: Perfect Form!•  PerForm: LockedIn Workout!


Naming Process of App:!Final Choice!!!

PerForm: LockedIn Workout!


Logo Development:!Images from the words used in ethnographic research!

!


Logo Development:!Logo without logotype!


Logo Development:!Logo with logotype!

App Research and Development Jenna Delio Visualization of User Scenario: Meet Alexa!

Alexa is usually always on her phone at the gym, but today she will be entirely focused on her workout thanks to her PerForm: LockedIn Workout App.!

App Research and Development Jenna Delio Visualization of User Scenario:!

Desired Length of Workout: 1 hr!!Playlist: Burn it off!!Workouts:!Aerobics!Crunches!Bench Press!Squats!

Alexa inputs her information into her App.!

App Research and Development Jenna Delio Visualization of User Scenario:!

Alexa has the urge to text her boyfriend but with PerForm: LockedIn Workout she isn’t able to. Now she will have a fully beneficial workout. !

Sorry exiting not permitted! Keep up the good work to see the results you WANT!!

Thank You!