003 fa102 a, research, product proposal and brand

FA102A, Research, Product Proposal and Brand Development

ManyOne JOSHUA SIMON

Assignment 01 /Research


“Joe Firmage’s radical plan to simplify the Internet, Part 1”http://www.kurzweilai.net/joe-firmages-radical-plan-to-simplify-the-internet-part-1

http://www.kurzweilai.net/joe-firmages-radical-plan-to-simplify-the-internet-part-1


“Firmage calls it... ‘world’s first Internet Economic Operating System” (taken from the selected post, Kurzweilai.net)


“ManyOne…lets anyone buy domains and set up a website via a series of forms.” (taken from the selected post, Kurzweilai.net)


ManyOne also integrated e-commerce features, SEO simplified settings, social media platforms. (summarized from the selected post)


ManyOne…integrates major web tools, plug-ins and direct-programming code. (summarized from selected post)

MARKETING AND SEO AUTOMATION

1. Automated website content analysis for SEO data(e.g. words and images)

2. Automated social media content suggestions

3. Multimedia content creation for businesses. (e.g. animation, videos, photographs)


Assignment 02 / User Persona Research


USER PERSONA A: CHAPPY PARKER25 years old / Social Media Coordinator

FRUSTRATIONS:

- He wants to find a alternative workflow to reduce

the work time while either maintaining or increasing

his work efficiency and quality.

- He is pursuing his graduate degree: he finds that he

does not have enough time of day to finish his school

work and his work for MoveFit as well as have time for

his family and have enough sleep.

GOALS:

- Earn a graduate degree in Marketing at NYU.

- Transfer to a bigger corporation and to move up to

executive level in his field.

-Reduce working hours yet still maintain high quality

output and efficiency.

-Create a relaxing life where he can find a balance

between time at work and with his family.

Assignment 02 / User Persona Research


USER PERSONA B: ALEXA BARNES28 years old / Fashion Blogger

FRUSTRATIONS:

- There are too many online sources to follow in order

to keep up to date with recent news.

- With so many sources, it is difficult to determine

which topics or individuals people are going crazy

over.

-In order to be on top of the game, she finds that she

must be consistently online.

GOALS:

- To keep up to date with recent fashion trends and

celebrity news.

- Grow online presence of her blog and her individual

works.

- Cater to the masses to acquire the interest of

sponsors and brands

Assignment 02 / User Persona Diagram


Assignment 02 / Creative Persona Portrait


Assignment 03 / Branding

Source for Brand Character Words


SONGS: • All My Life• Have It All• A Matter of Time• Best of You



Brand Character Diagram


Naming Process


WhatsGood is a online service that helps its clients find content related to specific topics that theyare interested in. The application could be used for the purpose of social media marketing or justto keepup-to-date with topics related to their interests.

WhatsGood is a slang used to ask for the latest developments on a specific topic.


Final Product/Service Name


WHATSGOOD

Art & Photos

003 fa102 a, research, product proposal and brand