Quappe fa102 c powerpoint 1013

Research, Branding, Motion Graphic for Nudge Design Clint Quappé

2b.

• During certain periods of time at the gym the weights are not put away which can cause disorganization which can get out of hand real quick

• The gym attendants constantly remind the gym goers to put the weights away and sometimes come into the gym to do it themselves


• In this photo the weights are left on the machine and disorganized. This could be fixed by putting up signs at places where weight disorganization is the greatest.


• To encourage people to rack there weights they could simply put up a better sign over the weight holder that reminds gym-goers to do so

• Design Tip: To encourage people to select a specific option, make it the default; likewise to discourage people from selecting an option, don’t make it the default.


2c.

2c.


*Sign to hang above weight racks

3a.

• Change in German = Änderung• Behavior in French = Comportement• Concept in Italian = Concetto



3b.


3b.


3c.

Psychology• Spanish = psicología• Dutch = psykologi• Bosnian = psihologija

• Name = Psykologi


3d.


3e.11 2 3

4 5 6

Clint Quapp e, Professor KlinkowsteinFa 102 C

Motion Graphics IdentityBehavior Design Studio
