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User Experience is all about engagement. Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they’re users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be. In my presentation I will show how you can cooperate with other people in your company. Workshop attenders can be a part of a product and you can learn people how to think about users.
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Pearson English Technologies
Michał AleksanderInteraction Designer
ENGAGEMENTIN INTERACTION DESIGNER WORK
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My context?
Over 5 years experience as a designer
At the beginning: e-commerce Now: e-learning
Working in Scrum
I love workshops
I am interested in Engagement
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Engagement
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What is Engagement?
Activity Curiosity
Enthusiasm
InitiativeIngeniousness
Productivity
Participation Cooperation
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Engagement = people
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02You’re a designer and you’ve got something to design
Example
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You’ve got all information needed
Business requirements
Quality data
Quantity data
User context
Skills and your workflow
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and you’re presenting your work…
I saw something interesting on competitors site
I would put that on the bottom
Have you got another version?
This is technically impossible on our
platformI imagined that in a different way…
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Everyone want to be a product
designer
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02there's no fun up there alone
We shouldn’t stay in our design silo
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02We are all excited when we do something creative
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02
We can all create User Experience
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Let’s use it
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1 Invite people from different departments
- dealing with software
- responsible for content
- product owners
(max 10-12 people)
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2 Divide workshop into 3 pieces
I. Introduce the project as a problem to be solved
II. Focus on User point of view (contextual protopersonas, empathy maps)
III. Initiate discussion and end with group sketching
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3 Moderate discussion
- don’t be closed, be open for different ideas
- pay attention to people who are withdrawn, try to engage them
- show them data about users when they need it (but don’t try to sale your vision)
- make notes and be focused on insights
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Benefits?
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For you: great material before real prototyping
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For workshop attenders: engagement and being a part of a
product
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For your company: good start to create UCD culture and to learn people how to think about users
