Art. Stories. Interaction. _360° Engagement. Storytelling

Art. Stories. Interaction._360° Engagement. Storytelling.

19/04 2012

Realize

Concretize

Conceptualize

The method for going from challenge to solution. .

Users. Experience. Engagement. Match.Match-making in Action

Understand

Conceptualize

Concretize

Realize

FORE-PLAY


A framework where knowledge, potential and possible shared challenges and questions are defined across buyers and suppliers.

The aim is to take a focused, structured and creative approach to form joint projects.


Common need, target group, market, idea etc.

These 5 steps serve to qualify as

a basis for a possible match.

The first two steps should be uncovered before

the others, as these will help to characterize the

basis for even considering a match.

The following three steps can be processed in the

order that makes most sense for the project.

The first two steps will be addressed by a

match-making session and the rest is going to

be a guide that is available to all

collaborators.

5 steps towards love and match Match-making in Action

- We want to engage a target group of consumers with a common interest in art

- Gamification and storytelling can be new ways to communicate the story of art and to improve user engagement

- We want to create links between online/digital and off-line/onsite experiences in relation to the art museums


- How do we incorporate 360 degree storytelling and offline/online user engagement in the experience of art?


Art museums- MMEx identifies:

- Museums with interest in 360 degree communication, storytelling and engagement

- Purpose: to create engaging and instructive digital experiences, which will make our culture heritage present and relevant for the users of the museums and new target groups.

- Further to develop transmedia concepts, strategies and proff-of-concept projects.

Content Creators- Shareplay identifices:

- Content creators within different sectors that are part of the Shareplay Network

- Purpose: to gain knowledge about the art museums and rethink the experiences of art at museums. Further to develop transmedia concepts, strategies and proff-of-concept projects.

- The Shareplay fond can be to some extend support activities


Art Museums

- Activate and engage target groups through experiences linked to art

- Design and develop a 360 degree approach including stories, games and engagement of customers – offline and online

- Develop the art museums through experience and entertainment

Content producers

- Cross sectoral innovation in relation to development of concepts and strategies together with potential customers

- Development and innovation with specific and meaningful cases

- Support for development and collaboration/co-creation around innovation


Project goals

- Develop 5 concepts with elements to support:

- 360 degree communication

- Before and after experiences in relation to a visit at a museum – offline/online

- Storytelling in art

- Gamification in art

- Co-creation between 3 art museums and 6 content creators

Success parameters

- 1 continued collaboration between art museums and content creators


ATTRACTION ENTRANCE ENGAGEMENT EXIT EXTENSION

ATTRACTION: Why, regarding what and how can we achieve the attention we want with the target group?ENTRANCE: Why, regarding what and how does the target group enter?ENGAGEMENT: Why, regarding what and how do the target group interact?EXIT: Why, regarding what and how does the target end their interaction? EXTENSION: Why, regarding what and how does the target group experience a prolonging of the interaction?

5 areas to be innovative, when it comes to the development op new experiences.


ShareplayFilmbyen 23, 1. sal8000 Århus C

+45 4185 [email protected]

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Art. Stories. Interaction. _360° Engagement. Storytelling